Denpubs Media Kit 2011

Our goal at Denton Publications & New Market Press is to publish well-read,

family-oriented and useful community newspapers for the benefit of our

readers and advertisers. To meet this goal we must establish certain policies.

We will make every effort to see that all advertising copy, neatly presented, is

correctly composed and printed. The publisher reserves the right to decline

advertising and editorial copy at his discretion. Both Denton Publications, Inc.

and New Market Press, Inc. take no responsibility for statements or claims

made in any advertisement except those placed by our two companies. Upon

written, reasonable request we will reveal, at the publisher’s discretion, the

name and address of the person, or persons, responsible for placing an

advertisement, political or otherwise. We cannot guarantee the specific

placement of an advertisement, but will do our best to accommodate

reasonable requests for placement. We are committed to providing excellent

service. Working together with you assures everyone the best combination of

services with positive results.

Advertising Policy

You choose the zip codes you need for your market ...at no extra cost!

Denton Publications will design & print your message on a 60# colored Stock.

We will then insert your print message into the zip codes of your choice for as

little as .058¢ each. See your representative for more information on Print &

Delivers. 7 to 10 business days turn around time from date of proof approved.

We have a limited number of colored inks available for Print n’ Deliver printing:

Black, Red #185, Blue #293, Green #348, Yellow #114. Other colors can be

ordered for an additional cost.

Print n’ Deliver Inserts

• An advertisement canceled after it is set will be charged at $2.00 per column inch.

• Two inch minimum for signed contracts.

• Large ads or ads containing intricate copy should be submitted two days prior to deadline.

• A tearsheet charge of $2.00 per sheet will be assessed if the same tearsheets have been sent twice previously.

• Publisher’s liability for error is limited to the value of the space used by the incorrect items. Claims for adjustment must be made within seven days of publication.

• There is no charge for a one-time proof, but excessive re-working will be billed at $40 per hour.

AdGuidelines

You can have a custom poster on your wall, front door or in your display window

of your recent advertisement that appeared in your Denton or New Market Press

Publication. Give your business signage the professional look it deserves and

gain an extra marketing tool by having your full-page, process color ads,

converted to poster form. We use a heavy weight, bright white poster stock and

Ultra-Chrome inks.

2’x3’ Large Posters

• Cash with copy without prior established credit approval.

• New account policy: Two weeks advanced payment with credit application to open an account.

• MasterCard, Visa, Discover and American Express accepted.

• Past-due accounts subject to a 11⁄2% per month charge on unpaid balance.

• Annual rate 18%.

• Agency Rates Are Available Upon Request.

FinancialTerms

Deadlines & CirculationName of Paper Deadline Circulation Distributed

Adirondack Journal................Monday 4pm............11,654...................Saturday

Green Mountain Outlook......Monday Noon............7,500...............Wednesday

News Enterprise....................Monday 4pm.............4,922....................Saturday

North Countryman.................Monday 4pm............17,383...................Saturday

The Burgh..............................Monday 4pm............14,786...................Saturday

The Eagle..............................Monday Noon...........12,274..............Wednesday

Times of Ti.............................Monday 4pm.............9,479....................Saturday

Valley News...........................Monday 4pm............19,799...................Saturday

Kidsville News..................2nd Wed. of Month.......18,800......1st of the Month

Ad requiring a “Proof” must be submitted at least 24 hrs. prior to deadlines.All of our publications are free weeklies except Kidsville News, a monthly publication

Deadline Thursday 4pm, 2 weeks prior to ad deadline.Prices subject to change, please verify Rates with your Sales Representative.

81⁄2x11 Single Sheet

2,500 Minimum Copies

1 Ink....1 Side......... .068¢ Per Piece

1 Ink....2 Sides....... .074¢ Per Piece

2 Inks...1 Side......... .074¢ Per Piece

2 Inks...2 sides....... .079¢ Per Piece

Our interactive site featuring individual landing pages

for each publication and every ad that appears in

print rotating through the web site pages viewed by

thousands of readers weekly at no additional charge.

We take the approach that one simple buy into our

product affords you every platform we can make

available for our readers to choose which method

they prefer to receive their local information…. In-

Print, On-Line, E-Edition, I-Pad, or Mobile-Smart-

Phone. Banner, button and skyscraper ad rates

available Visit us at www.denpubs.com

Denpubs.com

81⁄2x11 Single Sheet

10,000 Minimum Copies

1 Ink....1 Side......... .058¢ Per Piece

1 Ink....2 Sides....... .063¢ Per Piece

2 Inks...1 Side......... .063¢ Per Piece

2 Inks...2 Sides....... .074¢ Per Piece

Available Ink Colors

Black

Red #185

Blue #293

Green #348

Yellow #114Ask your sales representative about our beautiful glossy process color flyers!

Single Sheet...........$55 Per Thousand

4 Pager ...................$60 Per ThousandAdditional rates available by weight. Ask your sales representative

Pre-Printed Inserts

eEditions

Mobile

We invite you to learn about our literacy initiative and

join us in this most important effort to assist in

building soft-skills and offering both fun and useful

information to our students, families and educators.

Delivered to every school in Clinton, Essex, Warren

and Franklin Counties, with a copy for each student

k-5th grade. Partnership marketing opportunities Visit

our web site at www.kidsvillenews.com/northernny

Kidsville News of Northern New York

Denpubs Coupon Network the region’s premier

source for both local and national coupons. Featuring

100’s of local coupons, our unique marketing

approach combines a multiple platform of Print,

Texting, SEM, Online, Banner, Mobile, Email

Blasting, Mapping, and Google Ad Words all for one

simple low cost through your denpubs marketing

consultant. Visit our site at

www.denpubs.yourcouponnetwork.com

Reader MarketDemographic Demographic

Age 18-20 01% 04%

21-24 05% 07%

25-34 18% 15%

35-44 23% 19%

45-54 23% 20%

55-64 18% 16%

65-74 10% 10%

75++ 03% 09%

Education Some high School or Less 04% 18%

Graduated High School 42% 36%

Some College 29% 26%

College Graduate 19% 12%

Completed Post Graduate 06% 08%

Income Under $25,000 Annually 12% 26%

$25,001 - $49,999 32% 29%

$50,001 - $74,999 24% 20%

$75,001 - $99,999 18% 13%

$100,000 - $149,999 12% 09%

$150,000 +++++++ 02% 03%

2009 CVC Readership SurveyAverage Reader per EditionDuring the audit period 1.85

99.2% of household regularly receive the paper84.2% of household regularly read the paper82% households purchase services & products theysee and read from ads in the paper.

Deals! and Steals!!

Get noticed first! Advertise your business in our eEdition email notices, emailed weekly to eEdition subscribers.Ask your salesrepresentativefor pricing andavailability.

(ad size:300x250px)

New to Andriod, iPhone,iPod Touch and other smartphones...Introducing DenpubsMobile.Headlines, featured columns, letters events calendar, classifieds and much more! Ask your sales representative about advertising on DenpubsMobile.

National Bulk Rates Southern New York RatesSouthern Rates apply to the following publications: Adirondack Journal • New Enterprise • Times of Ti

Ad Size Modular Code Open Rate / 1 13x / 2 26x / 3 52x / 4 Color CLM Add 1 Pub / 5 Rate Code

Full Page 1B $700 $600 $575 $550 $75 $275 BF 1-53/4 H 2B $490 $460 $425 $400 $60 $200 BA 1-53/4 V 11B $490 $460 $425 $400 $60 $200 BA 1-52/3 16B $425 $400 $375 $350 $55 $175 BJ 1-5

1/2 H 3B $345 $310 $299 $285 $40 $150 BH 1-51/2V 4B $345 $310 $299 $285 $40 $150 BH 1-51/2 S 12B $345 $310 $299 $285 $40 $150 BH 1-53/8 17B $295 $270 $250 $225 $35 $85 BN 1-51/3 13B $235 $205 $185 $165 $35 $85 BC 1-5

1/4 H 6B $180 $170 $152 $145 $30 $75 BQ 1-51/4 S 5B $180 $170 $152 $145 $30 $75 BQ 1-51/4 T 19B $180 $170 $152 $145 $30 $75 BW 1-51/6 H 20B $150 $135 $125 $115 $28 $60 BZ 1-51/6 V 21B $150 $135 $125 $115 $28 $60 BZ 1-51/8 H 7B $100 $89 $82 $75 $25 $40 BE 1-51/8 V 8B $100 $89 $82 $75 $25 $40 BE 1-5

1/12 H 14B $90 $82 $75 $68 $20 $35 BG 1-51/12 V 15B $90 $82 $75 $68 $20 $35 BG 1-51/16 9B $65 $58 $43 $38 $15 $20 BS 1-51/32 10B $40 $35 $28 $25 $10 $15 BT 1-5

1/16 Directory 9B – $35 $30 $25 – $15 SD 2-51/32 Directory 10B – $20 $18 $15 – $10 SB 2-5

Back Page 1B – $650 $625 – Included – BB 2-3Front Banner 22B $250 $200 – – Included – BP 1-2

Front Page Sponsor 18B $150 $100 – – Included – BM 1-2

Vermont RatesVermont Rates apply to the following publication: The Eagle

Northern New York RatesNorthern Rates apply to the following publications: North Countryman • The Burgh • Valley News

Modular dimensions are width times height measured in inches. 1 column = 2.35”, 2 columns = 4.9”, 3 columns = 7.45”, 4 columns = 10”

Full Page10 x 10.65

Front Page Banner9 x 2

Front Page Sponser4 x 1

3/4 V7.45 x 10.65

1/4 H • 10 x 2.55

3/4 H10 x 7.95

2/310 x 7.05

1/2 H10 x 5.25

3/87.45 x 5.25

1/2 V4.9 x 10.65

1/6 V2.35 x 7.05

1/6 H4.9 x 3.45

1/34.9 x 7.05

1/4 T2.35

x10.65

1/8 V2.35

x5.251/4 S

4.9 x 5.25

1/12 H4.9 x 1.65

1/8 H4.9 x 2.55

1/2 S7.45 x 7.05

1/322.35 x 1.2

1/12 V2.35 x 3.45

1/16 2.35 x 2.55

National Open Rate..........$14.50PCI

4-12 Weeks.......................$13.00PCI

13-25 Weeks.....................$12.00PCI

26-51 Weeks.....................$10.00PCI

52 Weeks............................$9.00PCI

National Open Rate..........$16.50PCI

4-12 Weeks.......................$13.50PCI

13-25 Weeks.....................$12.50PCI

26-51 Weeks.....................$10.50PCI

52 Weeks............................$9.50PCI

Vermont Rates apply to the following publication: Green Mountain Outlook

National Open Rate..........$13.00PCI

4-12 Weeks.........................$9.50PCI

13-25 Weeks.......................$8.00PCI

26-51 Weeks.......................$7.50PCI

52 Weeks............................$6.00PCI

All NY Pubs...............$76PCI

All VT Pubs................$26PCI

Both NY & VT Pubs....$99PCI

Ask Us!Ask us about multi-paper

discounts.

Full Page6x16

Popular Tabloid Ad Sizes

Half Page6 x 8 3x8

3x42x2

2x3

2x4

2x5

1x16

2”-23”...........Only $3PCI

24”-96”.........Only $2PCI

Color RatesRates are per publication.

Column Sizes:1 Column.......11⁄2” 4 Columns......65⁄8”2 Column.......31⁄4” 5 Columns......81⁄4”3 Column..........5” 6 Columns......10”

2010-11_DenpubsMediaKit_Center - Page 1 - Composite

Our goal at Denton Publications & New Market Press is to publish well-read,

family-oriented and useful community newspapers for the benefit of our

readers and advertisers. To meet this goal we must establish certain policies.

We will make every effort to see that all advertising copy, neatly presented, is

correctly composed and printed. The publisher reserves the right to decline

advertising and editorial copy at his discretion. Both Denton Publications, Inc.

and New Market Press, Inc. take no responsibility for statements or claims

made in any advertisement except those placed by our two companies. Upon

written, reasonable request we will reveal, at the publisher’s discretion, the

name and address of the person, or persons, responsible for placing an

advertisement, political or otherwise. We cannot guarantee the specific

placement of an advertisement, but will do our best to accommodate

reasonable requests for placement. We are committed to providing excellent

service. Working together with you assures everyone the best combination of

services with positive results.

Advertising Policy

You choose the zip codes you need for your market ...at no extra cost!

Denton Publications will design & print your message on a 60# colored Stock.

We will then insert your print message into the zip codes of your choice for as

little as .058¢ each. See your representative for more information on Print &

Delivers. 7 to 10 business days turn around time from date of proof approved.

We have a limited number of colored inks available for Print n’ Deliver printing:

Black, Red #185, Blue #293, Green #348, Yellow #114. Other colors can be

ordered for an additional cost.

Print n’ Deliver Inserts

• An advertisement canceled after it is set will be charged at $2.00 per column inch.

• Two inch minimum for signed contracts.

• Large ads or ads containing intricate copy should be submitted two days prior to deadline.

• A tearsheet charge of $2.00 per sheet will be assessed if the same tearsheets have been sent twice previously.

• Publisher’s liability for error is limited to the value of the space used by the incorrect items. Claims for adjustment must be made within seven days of publication.

• There is no charge for a one-time proof, but excessive re-working will be billed at $40 per hour.

AdGuidelines

You can have a custom poster on your wall, front door or in your display window

of your recent advertisement that appeared in your Denton or New Market Press

Publication. Give your business signage the professional look it deserves and

gain an extra marketing tool by having your full-page, process color ads,

converted to poster form. We use a heavy weight, bright white poster stock and

Ultra-Chrome inks.

2’x3’ Large Posters

• Cash with copy without prior established credit approval.

• New account policy: Two weeks advanced payment with credit application to open an account.

• MasterCard, Visa, Discover and American Express accepted.

• Past-due accounts subject to a 11⁄2% per month charge on unpaid balance.

• Annual rate 18%.

• Agency Rates Are Available Upon Request.

FinancialTerms

Deadlines & CirculationName of Paper Deadline Circulation Distributed

Adirondack Journal................Monday 4pm............11,654...................Saturday

Green Mountain Outlook......Monday Noon............7,500...............Wednesday

News Enterprise....................Monday 4pm.............4,922....................Saturday

North Countryman.................Monday 4pm............17,383...................Saturday

The Burgh..............................Monday 4pm............14,786...................Saturday

The Eagle..............................Monday Noon...........12,274..............Wednesday

Times of Ti.............................Monday 4pm.............9,479....................Saturday

Valley News...........................Monday 4pm............19,799...................Saturday

Kidsville News..................2nd Wed. of Month.......18,800......1st of the Month

Ad requiring a “Proof” must be submitted at least 24 hrs. prior to deadlines.All of our publications are free weeklies except Kidsville News, a monthly publication

Deadline Thursday 4pm, 2 weeks prior to ad deadline.Prices subject to change, please verify Rates with your Sales Representative.

81⁄2x11 Single Sheet

2,500 Minimum Copies

1 Ink....1 Side......... .068¢ Per Piece

1 Ink....2 Sides....... .074¢ Per Piece

2 Inks...1 Side......... .074¢ Per Piece

2 Inks...2 sides....... .079¢ Per Piece

Our interactive site featuring individual landing pages

for each publication and every ad that appears in

print rotating through the web site pages viewed by

thousands of readers weekly at no additional charge.

We take the approach that one simple buy into our

product affords you every platform we can make

available for our readers to choose which method

they prefer to receive their local information…. In-

Print, On-Line, E-Edition, I-Pad, or Mobile-Smart-

Phone. Banner, button and skyscraper ad rates

available Visit us at www.denpubs.com

Denpubs.com

81⁄2x11 Single Sheet

10,000 Minimum Copies

1 Ink....1 Side......... .058¢ Per Piece

1 Ink....2 Sides....... .063¢ Per Piece

2 Inks...1 Side......... .063¢ Per Piece

2 Inks...2 Sides....... .074¢ Per Piece

Available Ink Colors

Black

Red #185

Blue #293

Green #348

Yellow #114Ask your sales representative about our beautiful glossy process color flyers!

Single Sheet...........$55 Per Thousand

4 Pager ...................$60 Per ThousandAdditional rates available by weight. Ask your sales representative

Pre-Printed Inserts

eEditions

Mobile

We invite you to learn about our literacy initiative and

join us in this most important effort to assist in

building soft-skills and offering both fun and useful

information to our students, families and educators.

Delivered to every school in Clinton, Essex, Warren

and Franklin Counties, with a copy for each student

k-5th grade. Partnership marketing opportunities Visit

our web site at www.kidsvillenews.com/northernny

Kidsville News of Northern New York

Denpubs Coupon Network the region’s premier

source for both local and national coupons. Featuring

100’s of local coupons, our unique marketing

approach combines a multiple platform of Print,

Texting, SEM, Online, Banner, Mobile, Email

Blasting, Mapping, and Google Ad Words all for one

simple low cost through your denpubs marketing

consultant. Visit our site at

www.denpubs.yourcouponnetwork.com

Reader MarketDemographic Demographic

Age 18-20 01% 04%

21-24 05% 07%

25-34 18% 15%

35-44 23% 19%

45-54 23% 20%

55-64 18% 16%

65-74 10% 10%

75++ 03% 09%

Education Some high School or Less 04% 18%

Graduated High School 42% 36%

Some College 29% 26%

College Graduate 19% 12%

Completed Post Graduate 06% 08%

Income Under $25,000 Annually 12% 26%

$25,001 - $49,999 32% 29%

$50,001 - $74,999 24% 20%

$75,001 - $99,999 18% 13%

$100,000 - $149,999 12% 09%

$150,000 +++++++ 02% 03%

2009 CVC Readership SurveyAverage Reader per EditionDuring the audit period 1.85

99.2% of household regularly receive the paper84.2% of household regularly read the paper82% households purchase services & products theysee and read from ads in the paper.

Deals! and Steals!!

Get noticed first! Advertise your business in our eEdition email notices, emailed weekly to eEdition subscribers.Ask your salesrepresentativefor pricing andavailability.

(ad size:300x250px)

New to Andriod, iPhone,iPod Touch and other smartphones...Introducing DenpubsMobile.Headlines, featured columns, letters events calendar, classifieds and much more! Ask your sales representative about advertising on DenpubsMobile.

National Bulk Rates Southern New York RatesSouthern Rates apply to the following publications: Adirondack Journal • New Enterprise • Times of Ti

Ad Size Modular Code Open Rate / 1 13x / 2 26x / 3 52x / 4 Color CLM Add 1 Pub / 5 Rate Code

Full Page 1B $700 $600 $575 $550 $75 $275 BF 1-53/4 H 2B $490 $460 $425 $400 $60 $200 BA 1-53/4 V 11B $490 $460 $425 $400 $60 $200 BA 1-52/3 16B $425 $400 $375 $350 $55 $175 BJ 1-5

1/2 H 3B $345 $310 $299 $285 $40 $150 BH 1-51/2V 4B $345 $310 $299 $285 $40 $150 BH 1-51/2 S 12B $345 $310 $299 $285 $40 $150 BH 1-53/8 17B $295 $270 $250 $225 $35 $85 BN 1-51/3 13B $235 $205 $185 $165 $35 $85 BC 1-5

1/4 H 6B $180 $170 $152 $145 $30 $75 BQ 1-51/4 S 5B $180 $170 $152 $145 $30 $75 BQ 1-51/4 T 19B $180 $170 $152 $145 $30 $75 BW 1-51/6 H 20B $150 $135 $125 $115 $28 $60 BZ 1-51/6 V 21B $150 $135 $125 $115 $28 $60 BZ 1-51/8 H 7B $100 $89 $82 $75 $25 $40 BE 1-51/8 V 8B $100 $89 $82 $75 $25 $40 BE 1-5

1/12 H 14B $90 $82 $75 $68 $20 $35 BG 1-51/12 V 15B $90 $82 $75 $68 $20 $35 BG 1-51/16 9B $65 $58 $43 $38 $15 $20 BS 1-51/32 10B $40 $35 $28 $25 $10 $15 BT 1-5

1/16 Directory 9B – $35 $30 $25 – $15 SD 2-51/32 Directory 10B – $20 $18 $15 – $10 SB 2-5

Back Page 1B – $650 $625 – Included – BB 2-3Front Banner 22B $250 $200 – – Included – BP 1-2

Front Page Sponsor 18B $150 $100 – – Included – BM 1-2

Vermont RatesVermont Rates apply to the following publication: The Eagle

Northern New York RatesNorthern Rates apply to the following publications: North Countryman • The Burgh • Valley News

Modular dimensions are width times height measured in inches. 1 column = 2.35”, 2 columns = 4.9”, 3 columns = 7.45”, 4 columns = 10”

Full Page10 x 10.65

Front Page Banner9 x 2

Front Page Sponser4 x 1

3/4 V7.45 x 10.65

1/4 H • 10 x 2.55

3/4 H10 x 7.95

2/310 x 7.05

1/2 H10 x 5.25

3/87.45 x 5.25

1/2 V4.9 x 10.65

1/6 V2.35 x 7.05

1/6 H4.9 x 3.45

1/34.9 x 7.05

1/4 T2.35

x10.65

1/8 V2.35

x5.251/4 S

4.9 x 5.25

1/12 H4.9 x 1.65

1/8 H4.9 x 2.55

1/2 S7.45 x 7.05

1/322.35 x 1.2

1/12 V2.35 x 3.45

1/16 2.35 x 2.55

National Open Rate..........$14.50PCI

4-12 Weeks.......................$13.00PCI

13-25 Weeks.....................$12.00PCI

26-51 Weeks.....................$10.00PCI

52 Weeks............................$9.00PCI

National Open Rate..........$16.50PCI

4-12 Weeks.......................$13.50PCI

13-25 Weeks.....................$12.50PCI

26-51 Weeks.....................$10.50PCI

52 Weeks............................$9.50PCI

Vermont Rates apply to the following publication: Green Mountain Outlook

National Open Rate..........$13.00PCI

4-12 Weeks.........................$9.50PCI

13-25 Weeks.......................$8.00PCI

26-51 Weeks.......................$7.50PCI

52 Weeks............................$6.00PCI

All NY Pubs...............$76PCI

All VT Pubs................$26PCI

Both NY & VT Pubs....$99PCI

Ask Us!Ask us about multi-paper

discounts.

Full Page6x16

Popular Tabloid Ad Sizes

Half Page6 x 8 3x8

3x42x2

2x3

2x4

2x5

1x16

2”-23”...........Only $3PCI

24”-96”.........Only $2PCI

Color RatesRates are per publication.

Column Sizes:1 Column.......11⁄2” 4 Columns......65⁄8”2 Column.......31⁄4” 5 Columns......81⁄4”3 Column..........5” 6 Columns......10”

2010-11_DenpubsMediaKit_Center - Page 1 - Composite