Denish Food Products A 365 day delight Digital Marketing Plan 2014
Denish- The cake shop plan (Hypothetical)
Jan 25, 2015
Social Media Strategy of Denish cake shop which operates in Maharashtra.
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Denish Food Products A 365 day delight
Digital Marketing Plan 2014
About Denish • A prominent Manufacturer and
Wholesaler of Confectionary Products
• Serving lip smacking confectionary products to its stakeholders since 1984
• Delighting its customers in Mumbai, Thane and Raighadh district
Strengths of Denish as a brand • Quality Products
Rich and Delectable ConfectionaryStrict Quality Control
• Quality Service Prompt DeliveriesCompetitive pricing
• Quality Audiences Skilled team of Chefs
Brand Attributes
Delighting its Customers 365
days
Serving Rich and Delectable Confectionary
Innovative Confectionary
Shop
Current Online Presence
• It has an Official website
• No Presence on any Social Media Platforms
• No presence on any Food Portals
Online Opportunity
• Create a Brand Identity of Denish
as the Destination of ‘DELIGHT’
• Positive Seeding and Leveraging the brand across the online space
• Engaging and Sustaining a Confectionary community through Online Activities
Multi Platform Starters
• Online Media Buying
Successful Strategy Mix
Digital Launch
Content Strategy
Engage & Sustain
Apps & Events
that Delight
Involve Your
Customers or Fans
How to go about it?
Phase 1: Creating Awareness & Build Brand Presence
Phase 2: Engage & Sustain the Online Base
Phase 3: Contest Activations
Facebook Management• Daily | Weekly | Monthly
Engagement
• Online Reputation Management [ORM]
• Quick Customer Response
• TABS-Online Booking Tab, Store Locator, Making of a Delight
• Sharing of Occasional Photos, Videos, Links & Status updates
Facebook Activities
• Regular brand updates for engagement
• Occasion based updates
• Contest on Icing Art
• Share your Birthday Sunsign With Celebs - share your birthday
• Delight of the week
• Feedback display | Testimonials
Twitter Management• Following Confectionary
Products Enthusiasts
• Tracking Relevant Influencers on Twitter(Opinion Leaders)
• Regular Tweets about the Brand using relevant hashtags
• Retweeting Followers Tweets
Twitter Activities
• Occasion Based Tweets
• Creating Hash tags related to brands like #IcingOnCake | #BakeACake | #CakeFight (Moments to be shared & best moments will be rewarded)
Online Media Buying• Buying AdSpace on Prominent Food Portals
• Sponsored Ads on Facebook
Results• Making ‘Denish’ carve a Niche for
itself in the Confectionary Industry
• Increasing Awareness and gaining Credibility
• Top of the Mind Recall of ‘Denish’
• Building and adding value to the Community in the Virtual world
• Increase in Footfalls
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