WHAT SHOULD WE DO & HOW? #helsinkichallenge
Demos helsinki Anatomy of Impact - What we do?
Aug 07, 2015
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WHAT SHOULD WE DO &
HOW?#helsinkichallenge
APPLY UNDERSTAND CREATE DELIVER
Science base
Problem naming Insight Relevance
definition Ideation Concepts Tests
Nov Dec Feb Jan April March May July June Aug Sep Nov Oct
Diverging Converging Diverging Converging
Concept 0: Qualified application
Concept 1: Scale of impact
Concept 2: Community engagement
Concept 3: Test of feasibility
HELSINKI CHALLENGE YEAR
WHAT SHOULD WE DO?
#helsinkichallenge
BY 12:15 TODAY: 5 min presentation
(final version by Wed 12:00)
BY 12:00 / NOON WEDENSDAY:
8 slides
CONCEPT 1: SCOPE OF IMPACT
• TITLE of the idea & the team • SOLUTION before – Solution now • SCOPE OF IMPACT: Position your solution in
the IMPACT scale and explain why you are there • PARTNERS: Present your partners in making
the impact happen • NEXT STEPS: Show the next steps on how you
build your solution by engaging the community, that is the partners and user.
3 SHOWS OF TODAY 13:00• BALL ROOM: Sustainability tracker, Play Learn Heal, Moralities of
Intelligent Machines, The Citizen Mindscapes, Urban Academy
• HARJU 2: Climate Whirl, Ground and Growth, Engaging Future Workplace, Lab Impact Africa, Higher Education Unbounded
• TUNDRA 2: Tell Us, Biodiversity now, Helsinki Sleep Factory, Viewfinder, SafePreg – Health into Next Generation
• TUNDRA 3: NEMO Generation Green, The Happiness Project, Genetic Correction of Inherited Hemoglobin Disease, Future Organization
14:20 AFTER SHOWS WE ALL GATHER TOGETHER TO THE BALLROOM FOR
FINAL COMMENTS!
HOW?
Kuv
a: N
AS
A
+
+
+ =
+
YOUR 3 TOOLS: PEOPLE,
PROCESS, PLACE
YOUR TEAM
YOUR MENTORS
A PROCESS ON CANVASES
to think, to map, to document, to discuss, to
visualize, to make choices
Your PROTECTED SPACE with
DR YLPPö’S QUEST OF A SOLUTION SYSTEM
1 Explore and discover
2 Make choices:partnersOur chosen impactpartner(s) are...
Their needs are...
The benefits of oursolution to them are...
The important resourcesthey have are...
CHALLENGE:
Fields of the challenge
Actors who affect, are linked to or know about the field
What does the actor need?
What resources do they have?TO DECREASE
INFANT MORTALITY
Bad hygiene
Education
Malnutrion
Diseases
Unequal care
Universal care
Mannerheim League for
Child Welfare (MLL)
Schools
Educational campaigners
Doctors
Health professional
Solutions for reaching out
to poor communities
New hospital Local
chapters Volunteers
Leaflets on hygiene, healthy lifestyles and child care given to mothers
TARGET USERSKnow your user
1 Explore and discoverTouchpointsThrough whom and what can the user be encountered? Target user
Our target user isHow many target users are there?Facts we know about the target users:
User groups
Peer groups attract and help individuals to adopt new ways and new solutions.What informal and formal groups does our target user belong to? Name minimum five.People
Environments
Objects
Practices
2 Make choices: user Our chosen targetgroup is...
Their need is...
The benefit of oursolution to the user is...
The most importanttouchpoints to theuser for us are...
Think and feelWhat really counts for her
Major preoccupationsWorries and aspirations
GainWhat does she need
What does she want to achieveHow is she trying to achieve this now
Say and doWhat is her attitude in publicWhat is she telling to othersBehaviour towards others
PainFears
FrustrationsObstacles between her and
she wants achieve
What does she
Interview & observe – Don´t assume!
BABY? FATHER? Pregnant women in poor communities!MOTHER
TARGET USERSKnow your user
1 Explore and discoverTouchpointsThrough whom and what can the user be encountered? Target user
Our target user isHow many target users are there?Facts we know about the target users:
User groups
Peer groups attract and help individuals to adopt new ways and new solutions.What informal and formal groups does our target user belong to? Name minimum five.People
Environments
Objects
Practices
2 Make choices: user Our chosen targetgroup is...
Their need is...
The benefit of oursolution to the user is...
The most importanttouchpoints to theuser for us are...
Think and feelWhat really counts for her
Major preoccupationsWorries and aspirations
GainWhat does she need
What does she want to achieveHow is she trying to achieve this now
Say and doWhat is her attitude in publicWhat is she telling to othersBehaviour towards others
PainFears
FrustrationsObstacles between her and
she wants achieve
What does she
Interview & observe – Don´t assume!
Educational leaflets
Working class neighbourhoods
Doctors
Pregnant women in poor communities!
Low level of educationLow income levelHard work
Most live in rural areas100 000 / year
Get enough to eat for my children
That my children get tuberculosis
I wouldn’t want many children
quickly
§
IMPACTMeasuring impact
#scopeofimpact
Probability What makes the impact happen? How your team and solution is able to find the impact?
Who
will
ben
efit f
rom
our
solu
tion?
H
ow m
any
bene
ficia
ries
will
ther
e be
?
Scop
e of
impa
ct
1 Explore and discover
2 Our
Impact Statement Crystalise in a few sentences your expected impact and argue why you are able to deliver it.
Leaflets on hygiene, healthy lifestyles and child care given to pregnant women by doctors
100 000 pregnant women in poor communities > new babies and older children
Pregnant women in poor communities
SOLUTIONVersion 0.1 the current
solution idea and its main features
Version 0.2 the solution idea after feedback and
development at the camp
#solution #productdevelopment #servicedesign
Leaflets on hygiene, healthy lifestyles and child care • provided by doctors
when pregnant women visit the doctor for some problem
Free maternity and child care clinics • Trained nurses providing pregnant
mothers and mothers with infants with advice on child care and healthy lifestyles
• Screening babies and infants for disease and consulting doctors as required
• Doctors concentrate on the severely ill and risk groups, as well as research
• Outside or part of hospitals, close to the women in the communities
2
2015 20182016 20202017 20302025
ROADMAP TO IMPACT
#roadmap #scope of impact
Start from year 2030: what is your vision of impact on the society? Then backcast: what needs to happen in 2025 etc.?
What is your roadmap for reaching it? How are partners and users involved? What is the impact on them?
How do we develop the solution with partners and user?
Describe your next steps in how you develop the solution
with partners and users.
OUR VISION:Children’s Right
to Universal Care
Legislation
300 Clinics
1/2500 maternal & under 6 % infant
mortality rate
60 ClinicsTraining of nurses starts
1 clinic in Kallio
1/170 maternal & 14 % infant mortality rate
2 local chapters 25 local chapters 524 local chapters
TELL IT TO EVERYBODY!Share your ideas, comments and questions on Helsinki Challenge MessageWall
You have three (3) channels in use: 1. Open www.mwall.mobi/hc 2. Text to +358 45 7396 0114 3. Tweet & Instagram #helsinkichallenge
On www.mwall.mobi/hc you can:
1. Follow the discussion on Messages page 2. Like certain comments by using a thumb –icon 3. Send new messages AND pictures on Send messages -page
KICK START ROOMSKETO 3 Biodversity now! & Futureorg
TUNDRA 2 Climate Whirl & Engaging Working Environment & PlayLearnHeal
HARJU 2 Ground&Growth ja Sustainability tracker
TUNDRA 3 Happiness Project & Generation Green
NIITTY 3 Helsinki Sleep Factory & HIgher education unbounded
KETO 4 Viewfinder & Citizen mindscapes
HARJU 3 SafePreg & Correcting genetic diseases
NIITTY 2 Lab Impact Africa
TUNDRA 3 Urban Academy & Moralities of Intelligent Machines =
BALL ROOM Nemo & Tell-Us
APPLY UNDERSTAND CREATE DELIVER
Science base
Problem naming Insight Relevance
definition Ideation Concepts Tests
Nov Dec Feb Jan April March May July June Aug Sep Nov Oct
Diverging Converging Diverging Converging
Concept 0: Qualified application
Concept 1: Scale of impact
Concept 2: Community engagement
Concept 3: Test of feasibility
HELSINKI CHALLENGE YEAR
WHAT WE DO AT THE IMPACT
CAMP1) You work on your own solution, so that it is beneficial to you in Helsinki Challenge competition 2) We all work together on a new way to do science,which has impact, not by chance but on purpose.
ANATOMY & ACTORS OF IMPACTWith whom do we reach impact?
With whom to develop the solution? With whom do we reach the users?
#actorsofimpact #partnerships #valuedefinition
2 Make choices:partnersOur chosen impact
partner(s) are...
Their needs are...
The benefits of oursolution to them are...
The important resources
they have are...
CHALLENGE:
SCOPE OF IMPACTMeasuring impact
#scopeofimpact
SOLUTIONVersion 0.1 the current
solution idea and its
main features
Version 0.2 the solution
idea after feedback and development at the camp
TARGET USERSKnow your user
#user #valuedefinition #servicedesign
TouchpointsThrough whom and
what can the user be
encountered?
People
Environments
Objects
Practices
2 Make choices:user Our chosen target
group is...
Their need is...
The benefit of oursolution to the user is...
The most important
touchpoints to the
user for us are...
#solution #productdevelopment #servicedesign
2 Our Impact Statement Crystalise in a few sentences your
expected impact
and argue why
you are able to
deliver it.
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