1 icfi.com | COMPANY CONFIDENTIAL – NOT FOR COPYING OR DISTRIBUTION Demonstrating Success & Accountability of TDM Programs through Operational Performance Measures and Reporting Presented at 2011 New England Sustainable Transportation Summit Frank Mongioi Senior Manager, MBA June 7, 2011
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Demonstrating Success & Accountability Of Tdm Programs
Presented at the ACT Patriot Chapter conference in Boston, MA in June 2011.
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1icfi.com |
COMPANY CONFIDENTIAL – NOT FOR COPYING OR DISTRIBUTION
Demonstrating Success & Accountability of TDM Programs through Operational Performance Measures and Reporting
Presented at 2011 New England Sustainable Transportation Summit
Frank MongioiSenior Manager, MBA
June 7, 2011
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Overview
Purpose
Benefits
Case studies
Tools & calculations
Getting started
Questions & Answers
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Purpose
What does success in TDM look like?
How effective are the results we are producing?
What are we learning from our results?
How can we put systems in place to ensure consistent measurement?
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Why Evaluate TDM?
Accountability – are funders getting what they expect?
Regional policies – is TDM is supporting regional goals?
Benchmarking – how is program doing compared to peers?
Mission fulfillment – is program meeting stated goals?
Management – is program meeting internal performance objectives?
Transparency – is there clarity in decision making?
Synergy – does program support other transportation trends and vice versa?
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Measuring your activities allows you to:
Assess your performance
Determine how to operate more efficiently
Identify gaps in services
Identify areas of success
Develop efficiencies
Recognize trends
Forecast results
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Types of Performance MeasuresPerformance Measure
Purpose Example
Input Activity Measures
Shows quantitative data on the number of activities or efforts initiated by the program. Refers to actions or activities on the part of the program.
• Number of employer outreach events held • Number of presentations given• Number of brochures distributed• Number of calls made by sales staff to
businessesOutput Activity Measures
Shows quantitative data on the number of activities or results initiated by the customer or client, often in response to the program’s input activities. Refers to actions or activities on the part of the client or customer.
• Number of hotline calls received• Number of ride match applications received • Number of web hits online• Number of guaranteed ride home sign ups
Outcome Measures
Quantifies the results of the input and output activities. Often a result of extrapolating the input or output data.
• Single occupant vehicle (SOV) trips reduced• Parking spots saved• Vehicle miles traveled (VMT) reduced• Greenhouse gases reduced
Cost Effectiveness Measures
Associates a dollar amount with each input or output activity and each outcome measure to show the level of effort associated with each action. Sometimes a result of extrapolating the input, output or outcome data.
• Cost per rideshare application • Cost per employer sign up • Cost per VMT reduced• Cost per carpool formed
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Categories of Measurement
Inputs: - Outreach- Marketing
Inputs Outputs / Direct Effects Outcomes
Cost Effectiveness
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Why ROI Analysis?
Identifying efficiencies
Setting standards for performance measures and tracking
Sales pipeline, lead conversion and forecasting
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Sample case studies
Arlington, VA
Tri-State Area
Clean Air NY
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Arlington County Commuter Services, VA
Outlines TDM goals in the Arlington Master Transportation Plan
Established a performance evaluation plan
Develops tailored reports
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Marketing by Demonstrating Results
Service Level Reports
Annual Report Card
Best Hits
Snapshots
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New Jersey Statewide TMA Program
Each Transportation Management Association (TMA) creates its own work plan every two years with individual goals to report to the state.
TMAs collect information monthly and then submit reports to NJDOT each quarter.
NJDOT works with NJTRANSIT to establish performance indicators for the state.