Demographics & Psychographics By Leon Connelly
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Demographics & Psychographics
By Leon Connelly
DemographicsDemographics is used in media marketing, it is in a way of classifying people in different categories based on factors such as gender and age, also job status.
PsychographicsPsychographics is also a way of classifying people in categories,
however this is based on there lifestyle and personality
Demographics will reflect these things -
GenderAgeJob and IncomeEducation Geographical LocationsReligion
Social class Demographic Scale
Related Documents
