RADIO FORMAT HIGHLIGHTS Demographic Profile - Adults 18+ AAA (Subset of % of Format Audience Alternative) Gender: Men 50.9% Women 49.1% Age: 18-24 8.4% 25-34 20.6% 35-44 21.2% 45-54 26.3% 55-64 19.1% 65+ 4.4% Median Age 44.9 Household Income: $100K+ 47.3% $75,000-$99,999 13.3% $50,000-$74,999 19.8% $30,000-$49,999 11.1% <$30,000 8.6% Median Household Income $94.9 Education: College Graduate or More 54.1% Associate Degree 9.9% Some College, No Degree 18.7% High School Graduate or Equivalent 14.0% 12th Grade or Less (Did Not Graduate High School) 3.4% Occupation: Professional/Managerial 43.4% Sales and Office Occupations 15.5% Natural Resources, Construction, Maintenance Occupations 6.5% Other Employed 13.2% GfK MRI Doublebase - 2014 Adults 18+ - Composition Based on Total Week Cume Audience for Formats
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RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+ AAA
(Subset of
% of Format Audience Alternative)
Gender:
Men 50.9%
Women 49.1%
Age:
18-24 8.4%
25-34 20.6%
35-44 21.2%
45-54 26.3%
55-64 19.1%
65+ 4.4%
Median Age 44.9
Household Income:
$100K+ 47.3%
$75,000-$99,999 13.3%
$50,000-$74,999 19.8%
$30,000-$49,999 11.1%
<$30,000 8.6%
Median Household Income $94.9
Education:
College Graduate or More 54.1%
Associate Degree 9.9%
Some College, No Degree 18.7%
High School Graduate or Equivalent 14.0%
12th Grade or Less (Did Not Graduate High School) 3.4%
Occupation:
Professional/Managerial 43.4%
Sales and Office Occupations 15.5%
Natural Resources, Construction, Maintenance Occupations 6.5%
Other Employed 13.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Adult
Contemporary
40.8%
59.2%
13.7%
20.4%
22.7%
22.3%
13.7%
7.2%
42.1
31.6%
16.0%
19.7%
16.1%
16.6%
$72.0
31.1%
11.7%
20.9%
27.1%
9.2%
28.3%
17.3%
5.6%
19.7%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Adult
Hits
53.1%
46.9%
13.2%
18.0%
25.6%
27.5%
10.5%
5.2%
42.6
30.5%
14.7%
21.1%
16.8%
16.8%
$69.3
28.6%
9.7%
21.7%
25.4%
14.7%
28.2%
16.2%
9.2%
22.0%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Adult
Standards/
Easy Listening
42.8%
57.2%
2.0%
3.3%
7.7%
15.8%
22.6%
48.6%
64.3
14.7%
12.1%
24.9%
24.6%
23.8%
$51.7
26.9%
10.4%
19.2%
36.7%
6.8%
12.9%
9.5%
2.2%
12.9%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
All News
56.3%
43.7%
3.9%
8.0%
14.9%
23.2%
24.7%
25.4%
55
44.6%
14.8%
17.5%
11.7%
11.5%
$90.8
47.9%
8.9%
14.7%
22.2%
6.3%
33.9%
12.8%
4.0%
12.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
All Sports
79.3%
20.7%
5.4%
19.5%
21.2%
22.6%
17.3%
14.0%
46.7
43.7%
17.3%
18.1%
11.1%
9.8%
$90.9
45.4%
10.8%
17.7%
22.2%
4.0%
34.1%
18.0%
7.3%
16.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
All Talk
63.2%
36.8%
3.9%
11.6%
20.8%
23.1%
20.6%
19.9%
51.2
34.4%
16.9%
19.9%
17.8%
10.9%
$77.0
40.5%
11.7%
18.5%
24.9%
4.2%
31.7%
17.4%
6.4%
13.9%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Alternative
53.6%
46.4%
20.7%
28.3%
21.6%
17.1%
9.2%
3.1%
35.5
35.3%
15.1%
19.6%
16.6%
13.5%
$75.5
36.8%
10.4%
26.1%
19.5%
7.1%
32.0%
18.2%
7.0%
19.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
CHR/
Top 40
41.0%
59.0%
27.2%
29.4%
22.2%
13.7%
5.7%
1.8%
32.7
29.0%
13.7%
20.1%
17.9%
19.3%
$65.4
26.1%
10.0%
24.0%
28.7%
11.2%
25.4%
19.7%
5.3%
21.6%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Classic
Hits
55.7%
44.3%
9.4%
15.0%
16.7%
27.1%
22.0%
9.8%
48.9
29.7%
17.5%
20.0%
15.5%
17.4%
$71.6
28.9%
11.7%
19.6%
32.4%
7.5%
26.6%
17.9%
6.3%
19.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Classic
Rock
65.5%
34.5%
12.9%
17.1%
21.1%
29.6%
16.5%
2.8%
44.5
30.3%
16.1%
20.3%
17.2%
16.1%
$70.4
24.5%
12.4%
22.8%
32.8%
7.5%
26.1%
16.2%
11.0%
22.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Classical
50.8%
49.2%
7.5%
10.6%
13.7%
16.7%
21.6%
29.9%
55.7
37.7%
15.9%
18.8%
15.7%
12.6%
$79.8
61.3%
7.3%
13.8%
14.2%
3.6%
35.1%
11.4%
2.6%
10.3%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Country
46.0%
54.0%
15.9%
21.0%
16.5%
18.9%
14.7%
13.0%
43
24.8%
14.8%
20.1%
18.6%
21.8%
$61.7
22.1%
11.2%
21.6%
34.4%
10.7%
22.2%
16.1%
7.3%
20.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Ethnic
45.7%
54.3%
5.5%
7.6%
20.9%
38.1%
12.6%
15.3%
48.5
34.3%
11.5%
13.8%
20.2%
20.2%
$67.8
35.7%
9.8%
12.2%
25.1%
17.2%
25.7%
11.7%
4.3%
18.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Gospel
34.6%
65.4%
6.4%
11.3%
17.5%
22.5%
21.1%
21.3%
51.6
10.5%
9.4%
15.4%
18.6%
46.2%
$33.3
15.5%
8.0%
17.9%
39.1%
19.6%
13.9%
10.9%
3.3%
19.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Hispanic
(All Genres)
51.4%
46.6%
13.4%
24.2%
22.0%
19.3%
11.3%
9.8%
40.7
12.3%
9.4%
17.2%
23.9%
37.3%
$39.8
12.0%
6.3%
13.9%
25.0%
42.8%
11.7%
10.3%
13.6%
28.4%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Hot AC
(Subset of
A/C)
36.7%
63.3%
18.0%
23.5%
25.3%
19.6%
9.8%
3.9%
38.3
36.5%
16.5%
18.6%
14.0%
14.5%
$79.5
31.9%
11.6%
22.4%
26.5%
7.7%
29.5%
18.8%
5.3%
18.0%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Jazz
53.1%
46.9%
3.9%
12.2%
14.7%
21.8%
23.2%
24.2%
53.9
33.2%
12.7%
21.6%
15.2%
17.3%
$69.9
52.1%
7.4%
17.1%
18.4%
5.1%
35.7%
12.1%
3.2%
12.1%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Mexican/
Tejano/
Ranchera
(Subset of
Hispanic)
54.0%
46.0%
18.0%
26.2%
23.4%
19.0%
8.9%
4.6%
37.4
8.5%
9.7%
14.8%
28.3%
36.7%
$37.2
6.6%
3.4%
11.6%
24.2%
54.2%
7.3%
9.2%
18.2%
31.9%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
News/Talk
61.5%
38.5%
3.6%
10.7%
15.6%
21.2%
22.7%
26.3%
54.6
39.9%
16.2%
18.5%
14.2%
11.3%
$84.3
48.4%
9.0%
17.0%
22.0%
3.6%
35.9%
12.6%
4.6%
11.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Oldies
46.4%
53.6%
8.0%
11.3%
10.5%
23.6%
28.9%
17.8%
53.8
23.9%
16.0%
20.3%
20.2%
19.7%
$61.7
26.1%
10.4%
19.4%
32.8%
11.4%
21.4%
13.2%
5.7%
16.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Public
Radio
49.8%
50.2%
4.1%
15.6%
20.7%
20.7%
20.9%
18.2%
50.3
46.5%
16.8%
16.2%
11.8%
8.7%
$94.8
68.9%
7.2%
12.9%
8.9%
2.1%
51.8%
10.5%
2.3%
8.8%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Religion/
Christian
39.6%
60.4%
9.7%
17.5%
20.2%
23.0%
17.2%
12.4%
46.2
25.3%
14.4%
21.1%
18.9%
20.3%
$62.0
31.1%
10.6%
20.6%
26.7%
11.1%
27.7%
15.3%
4.6%
18.7%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Rhythmic
46.3%
53.7%
33.9%
30.4%
18.7%
11.0%
4.8%
1.3%
30.1
26.0%
12.6%
20.5%
19.2%
21.7%
$60.6
20.2%
8.8%
25.5%
32.0%
13.5%
20.4%
18.9%
6.4%
23.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Rock
61.4%
38.7%
20.4%
26.7%
22.2%
20.0%
8.7%
2.0%
36.3
27.7%
15.7%
21.1%
18.3%
17.2%
$66.8
23.2%
11.6%
24.6%
31.7%
8.8%
24.2%
15.9%
10.6%
23.1%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Soft AC/
Lite Rock
37.0%
63.0%
7.4%
15.1%
19.6%
24.4%
18.8%
14.7%
48.2
32.9%
13.8%
21.0%
16.0%
16.3%
$70.6
34.8%
13.2%
20.4%
24.1%
7.5%
28.1%
17.8%
4.7%
16.9%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Spanish
AC
(Subset of
Hispanic)
45.7%
54.3%
12.4%
29.1%
21.8%
18.8%
9.7%
8.3%
39
14.0%
9.8%
19.8%
23.5%
32.8%
$45.9
13.0%
7.2%
15.5%
26.3%
38.0%
13.2%
12.3%
13.9%
26.6%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Tropical
(Subset of
Hispanic)
53.6%
46.4%
9.2%
26.3%
24.0%
16.3%
14.7%
9.5%
41.3
10.0%
6.0%
18.5%
19.5%
46.0%
$32.3
14.0%
10.2%
16.9%
29.2%
29.7%
15.5%
12.6%
8.5%
33.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Urban
(All Genres)
46.2%
53.8%
26.1%
24.1%
19.1%
16.1%
9.7%
4.9%
34.9
16.6%
10.1%
19.5%
20.4%
33.4%
$45.6
16.1%
9.5%
24.3%
34.5%
15.6%
15.6%
15.9%
4.8%
26.2%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Urban AC
(Subset of
Urban)
42.1%
57.9%
11.3%
19.3%
20.7%
24.9%
16.6%
7.1%
44.3
15.8%
10.5%
19.0%
18.3%
36.3%
$44.2
20.5%
9.4%
22.1%
34.5%
13.5%
18.3%
14.9%
3.7%
24.5%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Urban
Contemporary
(Subset of
Urban)
49.9%
50.1%
35.8%
30.9%
18.5%
9.9%
3.3%
1.6%
29.3
17.6%
10.0%
20.8%
21.5%
30.0%
$48.4
13.2%
9.8%
27.1%
32.6%
17.4%
14.4%
16.8%
5.4%
27.4%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
RADIO FORMAT HIGHLIGHTS
Demographic Profile - Adults 18+
% of Format Audience
Gender:
Men
Women
Age:
18-24
25-34
35-44
45-54
55-64
65+
Median Age
Household Income:
$100K+
$75,000-$99,999
$50,000-$74,999
$30,000-$49,999
<$30,000
Median Household Income
Education:
College Graduate or More
Associate Degree
Some College, No Degree
High School Graduate or Equivalent
12th Grade or Less (Did Not Graduate High School)
Occupation:
Professional/Managerial
Sales and Office Occupations
Natural Resources, Construction, Maintenance Occupations
Other Employed
Variety
54.2%
45.8%
11.9%
17.7%
17.1%
19.2%
19.6%
14.5%
46.9
25.3%
13.3%
20.2%
17.6%
23.6%
$60.0
34.8%
9.8%
18.8%
23.9%
12.7%
25.8%
13.0%
7.4%
17.1%
GfK MRI Doublebase - 2014
Adults 18+ - Composition Based on Total Week Cume Audience for Formats
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