Demo launch

8/12/2019 Demo launch

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Company name:

K .MANIA (PVT)Limited Company

Company logo:

Product name:

PEP P !ICE

Product logo:

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Content" o# mar$eting plan

Part: % E&ecuti'e ummery

Part: Purpo"e" and Mi""ion

Part: * ituational Analy"e"

Product Mar$et Analy"i"

+i"tri,ution Analy"i"

Competitor Analy"i"

-inancial Analy"i"

t/er Analy"i"

Part: 0 trategy and o,1ecti'e

Mar$eting "trategy

Mar$eting o,1ecti'e"

Part: 2 Tec/nical programmed

Mar$et Product

Promotion

+i"tri,ution

Pricing

t/er

Part: 3 4udget per#ormance analy"i" implementation

4udget and analy"i" Implementation

Part: 5 Additional con"ideration"

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E&ecuti'e ummery

The report explain the marketing plan for launching a fresh juice named Pep upThisproduct has been made by the K.MANIA (PVT) Limited Companyis improved from theministry of health. In the beginning of the report we have explained the mission andvision of the K.MANIA (PVT) Limited Company. And then we have future carried outour. It will be introduce in the market with the help of various promotional displayadvertisements and distribution of fee samples to the general public and financialinstitution

This report examine that this product is initially launching in Lahores domestic marketthe study included both primary and secondary research. The primary study focused ona survey of the competitors and the liking and disliking of the people. Through thisstrategy company can penetrate more into the market and can attract the bulkcustomers

or the purpose we have contracted !"#T analysis of the company to see companysstrength$ weakness opportunities and threats. Then we have explained the purposebenefits and objectives of the product.

Then we have made a marketing mix strategy for our product. "e have divided marketinto different segment and decided to target customers of all ages.

"e have also paid special attention to packaging color and price of the product. "ehave decided to place the product in all the markets of %unjab specially canteen ofcollege and universities

"e will promote our product through various means of advertisement. "e shall alsoconduct market survey in near future to know the opinion of the public about our productand developed our product accordingly.

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T/e Mania (P't) Company

Vi"ion64e t/e glo,al leader in cu"tomer 'alue7

Mi""ion

6To "et 8orld cla"" "tandard in 1uice indu"try t/roug/ pro'iding a di'er"e rangeo# /ig/ 9uality product" t/at are prepared in according 8it/ I"lamic principal""er'ing to "ati"#y cu"tomer" ta"ting and need and "er'ing t/e "ociety7

T/e K.Mania in La/ore

The Mania will commence its operation in Lahore from February 2011. The factoryfacility has been founded on 25 canal area of land in the industrial area ferozepur RoadLahore. The factory is epected to match the demand of our product. !e ha"e ensurethe installation of modern sophisticated and efficient e#uipment confirmin$ to the "erylatest standard of %&ood Manufacturin$ 'ractices(

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Introduction To 6Pep up7'eople started too perished under the scorchin$ the heat of summer in our country theyneed of ener$y drin) to refresh themsel"es Pep up is a fresh *uice product. +t pro"ideener$y and )eep fresh when feel wea) and tired after doin$ lot of wor) in whole day.

+t contains "itamin and proteins which is useful ener$y sources. ,itamins $i"esfreshness and proteins are the ener$y cells that are rechar$e the human body so theywor) at their maimum.

The students employee and wor)ers all field of humans become tired due to the wor)burden and sunli$ht which ma)e them feel lose. They need an ener$y drin) that ma)ethem ener$ize so they may be able to perform better a$ain and feel fresh.

logan

6e#re"/ing 8orld7

Ingredient" are:

Man$o apple pine apple banana $rapes mi

-rtificial colors

tabilizers

-scorbic acid

/eta carotene

u$ar

,1ecti'e"

To increase mar)et shares

To increase the len$th of product line

To increase profit

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To satisfy customer

To face the stron$ competitors

Current Mar$et ituation"6Pep up7is fresh *uice product that is $oin$ introduce in Lahore domestic mar)et. !e

are focusin$ to all le"els are $eneration. The price of Pep upis moderate because it isfor all

Mar$et "egmentation"

The consumer of %Pep up7consists of the followin$s

;eograp/ic:

- zone &ull ber$ MM -lam road 3efense4 / zone &arden town Model town !ahdat road 4

zone Moon mar)et Multan road -llama +#bal town4

3 zone 6pper mall Railway station 3harma 'ura

+emograp/ic:

7ids

8lders

'atients

8tc.

ur competitor"

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The Pep upis currently facin$ "ery competiti"e en"ironment. /ecause already in mar)etfollowin$ compotators are

hezan

9estle

/enz ountry

oca cola aosis4

Product re'ie8

The PEP Pis a"ailable in 250ml size and in different fla"ors

/anana

Man$o

&rapes

Mi

:ran$e

'ineapple

CMPETITIVE EVIEualitie" o# ne"tle

a. lar$e promotion and mar)et co"era$eb. lar$e ran$e of fla"orsc. hi$h a"ailability

Place9estle has a lar$e mar)et share in 'a)istan

C/ange '". !une ??@

C-Million" ale"

eported!anB!une??

rganicgro8t/

eported Con"tantcurrencie"

;roup 235 D*.2 B%.2 D.@

-ood F,e'erage"

0@*%* D*.0 B.? D.5

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E4ITMargin

;roup %0.% G D*? ,p" D*? ,p"

-ood F,e'erage"

%.0 G D%?,p" D? ,p"

Earningper "/are

nderlying C- %.03 G D*.2 [email protected]

-ll calculations based on non@rounded fi$ures

trategy

reatin$ share "alue $lobal forum &ood pricin$

/etter #uality

/y offerin$ different fla"ors

+ntensi"e distribution

-ttracti"e pac)a$in$


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9ew in *uice industry

mall distribution networ)

tron$ competitors

9o mar)et share

Limited eperience of customers

pportunitie" +ncrease the distribution networ)

-c#uirin$ the new technolo$y

Mar)et is "ery bi$ and attracti"e

Ta)e o"er the distributor

+ncrease demand of hi$h #uality of product due to Lahore bein$

a de"elop city

T/reat"

'olitical instability

9ew entrance of eitin$ competitors

o many competitors

Retainin$ consumers

8conomic instability

+ncrease of $eneral sales ta

3e"elopment of plant

Mar$eting trategy and ,1ecti'e"

The mar)etin$ strate$y is based on positionin$ of product in the mind of consumers.

'ro"idin$ hi$h #uality *uice to the customers.

!e will distribute our product on mass le"el so that we canmaimize the profitability.

%. Po"itioning "trategie"

!e want to put our ima$e an on in the consumers mind as compare tocompetitorCs product. !e want to tar$et the hi$h schoolC colla$e and $raduatestudents and $o"ernment sector that ha"e to wor) hard and need to %Refresh(them an instant

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. egmentation

!e made the mar)et se$mentation on followin$ basses

&eo$raphic

3emo$raphic

'sycho$raphic

/eha"ioral

;eograp/ic "egmentation

Re$ion

ity

Rural and semi urban areas

+emograp/ic "egmentation

-$e

Family size

&ender

+ncome

:ccupation

8ducation

P"yc/ograp/ic "egmentation

ocioeconomic classification 84

Life style

'ersonality

4e/a'ioral "egmentation

:ccasions

/enefits

6ser status

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6sa$e rate

Loyalty status

Readiness sta$e

-ttitude towards the product

*. Targeting

!e will tar$et the followin$ customers

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o 'ine -pple

o Man$o

o /anana

o Mi fruit

o -pple

4rand name

The name of our product is %PEP P(

>uality

Bi$h #uality assurance would be our first priority. This would be ensured by

+mplementin$ hi$h #uality standards

Total #uality mana$ement

-c#uisition of hi$h #uality raw materials

+e"ign

'ep up is the sweet 'ep up *uice with an eye catchin$ tetra pac)

-eature"

Bere are some features of our product

Fresh ori$inal fruit *uice

'ro"ide proteins and minerals

'ro"ide "itamins

/eneficial for )idney

8cellent in taste

&i"es freshness

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Tetra pac) protection pac)in$

>uality

Bi$h #uality assurance would be our first priority@hi$h performance would be

+mplementin$ hi$h #uality standards

Total #uality mana$ement

-c#uisition of hi$h #uality raw mate

Pac$aging

'roduct units are pac)ed in D@layered Tetra /ric) -septic.

iHe

:ur product is a"ailable in 250 ml pac).

*. Pricing Plan

:ur price includes custom ser"ices and other epenses. 'assa$e throu$h its life cyclechan$es its price strate$y. To attain lar$e mar)et share prices should be at moderate

le"el to see) attraction of lar$e number of consumer

Pricing in Pa$i"tan upee"

Fruits cost Rs E@

Factory o"er head Rs 5@

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0.Communication plan:

Promotion:

-ctually promotion is the first step when we are launchin$ a product. /ut we ma)e itsstrate$y in last because we want our $ood ima$e in the mind of our customers.

Criteria #or promotion

:ur main ob*ecti"e to pro"ide

-wareness

7nowled$e Li)in$

'reference

purchasin$

Core "ource" o# promotion:

electronic media

print media cable networ)

billboards

hoardin$s

ELECTNIC ME+IA:

B8998L T+M8 36R-T+:9 T:T-L

&8: 'rime time I 'ost prime time 1 min 1215000

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369+5000

-M--98!

8arly day I 'rime time 1 min 2?0000

TTAL ?????

PINT ME+IA:

98!'-'8R

'-&R :L:R:R

/L-7 I!B+T8

+J8 3-+L0000

+A/-L T:!9 20CCD0 1 M:9TB 115000

&6L/8R& 20CCD0 1 M:9TB 150000

TTAL 32???

A+IN;:

L:-T+:9 +J8 36R-T+:9 T:T-L :T

38FF898 E0CC;0 1 M:9TB 1200000

M-LL R:-3 E0CC;0 1 M:9TB 1000000

+A/-L T:!9 E0CC;0 1 M:9TB 1000000

&6L/8R& E0CC;0 1 M:9TB 200000

TTAL *0?????

CA4LE NET


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M6LT-9 R:-3 10000

cheme Mor 25000

!apda Town 20000

Total @2???

4ENE-IT:

Followin$ are the additional benefits which are offerin$ to the customers to $i"e them"alues

&i"e fi"e rappers and $et one *uice pac)

'urchase ten pac) I $et one free *uice

+f you purchase one crate of *uice then you would able to participate in luc)y draw

for followin$

PLACE:

+i"tri,ution re'ie8"

To assure the a"ailability of its product PEP P *uice has established affecti"e dealernetwor)

The main tar$et of these *uices is Lahore.

Manufacturer

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The end consumer would then purchase %fresh %from the retailer. The distributors are themost reliable distributor in the re$ion.

4+;ETIN;:

.9o

3escription -mount

1 ost of land 25000000

2 Raw material 5000000

E tationary 50000

G :ffice epenses 100000

5 Furniture 500000

D taff salaries 50000

3+TR+/6T:R

R8T-+L8R

:96M8R

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> Frei$ht inward char$es D0000

? Repair I maintenance 150000

; Research I de"elopment ;0000

10 Technolo$y 1000000

11 Mar)etin$ I media epenses DDG?DE0

TTAL *@30@3*?

CNTL:

This is the main and last element of the mar)etin$ plannin$ by usin$ this we can chec)the standard of our product for the purpose of correctin$ any error if occurs

There are three main functions are performed under this element of plannin$

Measurin$ omparin$

orrectin$

Mea"uring

!e can chec) mar)etin$ condition throu$h meanin$ in which different type of tas) maybe performed li)e

ur'ey"

ur'ey #or t/e #uture:

+n order to learn weather people would li)e to buy our product we ha"e decided toconduct a mar)et sur"ey in future so that we can assure that people li)e our product ornot.

Comparing:

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e#erence:PECIL TANK

9-88M M-9:R FR:M M-R78T+9& 38'-RTM89T

8M-+L 9-88M M-9:R?15

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

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http://www.mickinsey/http://www.mickinsey/http://www.angrofood/mailto:[email protected]://www.mickinsey/http://www.angrofood/mailto:[email protected]

Demo launch

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