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Vision A fun learning experience that teaches how money works as kids grow. Friday, July 20, 2012
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Page 1: Demo example

VisionA fun learning experience that teaches how money works as

kids grow.

Friday, July 20, 2012

Page 2: Demo example

Customer Problem

Teaching kids responsible money habits needs to start early. Busy parents often struggle to provide consistent and timely feedback on money "moments of truth".

Friday, July 20, 2012

Page 3: Demo example

At dinner

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At a store

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Pay day

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The Kids

•I like money.

•It’s fun to count it.

•I like collecting money & adding to my stash/bank.

•I like marking my chart.

Target: Age 7-9

Friday, July 20, 2012

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The Parents

•I want my kids to learn about responsibility.

•I want them to learn to save money.

•I want them to learn to spend wisely on quality.

•I want them to learn to save for goals.

Target: Parents with Kid(s)

Friday, July 20, 2012

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Household Challenges

Consistency “We forget to track it”

Adaptability “We have kids at different ages. “

Busy Lives “Most of the time we are in chaos.”

Tools Kids Can Manage “We want the kids to track what they do.”

Friday, July 20, 2012

Page 9: Demo example

Creating a Deal

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Tracking the Chores

Friday, July 20, 2012