Demarketing...YAMAHA

Definition-De marketing is the concept which means reducing the demand of product & Discourage the customer to purchase (Levly and Kotler…. Yes..Demarketing)

As competition is large in market and Customer is always wants to change from one product to other product, its not simple to change their mind in Stipulated Time Period….

Need of De-Marketing

•MAINTAIN SUPPLY AND DEMAND PARALLEL•LONG TERM OBJECTIVE •MAINTAIN QUALITY OF PRODUCT•MAXIMIZE THE PROFIT IN MARKET•SUBSTITUTE DEMAND ANALYSIS•PROPER MARKET SEGMENTATION•DISCOURAGE MARKETING MYOPIA •PROPER DECISION MAKING AND MARKETING MIX

PROFIT OF DEMARETING

CUSTOMERSUSTAINABILITY

PRICE STABILITY& BUDGETPROFIT AND SALES

WELL TRAINED AND ETHICAL PROMOTION

COMPETITOR ADVANTAGES

SUPPLIERSSATISFCTION

CASE STUDY OF ESCORT YAMAHA

Escort and Yamaha are Joint together in 1980 and they made miracles By their Products

This is one brand in India Who is not only Satisfied the customer & a great brand in India

Even this is the monopoly Brand in India who provides the Bike to Family

This is one and Only Bike maker in India during 1970-80

Why DemarketingPetrol and 2-T version is out dated

2 Stroke is making Pollution through out the environment

Competitor is stylish and making Comfortable bikes

The View of Consumers are being Changed

Hero Honda CD-100 & Bajaj 4-S Champions are Lunched

Better User friendly and No Starting Problems

The Demarketing made by YamahaYamaha Again Demarked its product

For Making Quality Product

Pricing Stability against the competitor

Technological Up gradation

New Product development

Better Substitute Management

AFTER DE MARKETING YAMAHA LUNCHED THE

PRODUCTS

The Marketing Concept Behind this De-Marketing-

Product-

The Yamaha Lunched the Product against the Sports Bike Like Bajaj Pulser and Hero Honda Karizma ZMRWith Excellent Feature and Quality of Product

Promotion

Yamaha Using the Dhoom Concept and Making the Brand Ambassador John Ibrahim

Its Change the consumer mind and Attract the person towards the Brand

Challenges in DemarketingDecision may be hampered due to change is PESTLE Analysis

Marketing Mix Decision may be changed due to Segmentation Factor

Consumer me attract and use other brands

Pricing stability is not properly measured

Some time Product should me changed in whole

Time taking and Cost is depend on decision

THANK YOU