Demand Metric

Demand Metric Research Corp. Partnership Marketing Platforms for 2014

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Overview

Why Demand Metric? Focus on Senior Marketing Execs

Demand Metric: Partnership Marketing Platforms

"We founded Demand Metric to give senior marketers the tools, information and expertise they need to rapidly deliver and demonstrate value. The marketing profession has been turned upside down in the past ten years, and now more than ever leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.” - Jesse Hopps, Founder & CEO

WHY DEMAND METRIC


Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies, training, and a library of 500+ tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000. Demand Metric members leverage the following resources:

§  Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics. §  Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.

§  Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment. §  Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.

§  Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.

§  Executive Council – peer-to-peer executive roundtables and benchmarking programs.

ABOUT DEMAND METRIC


MEMBER DEMOGRAPHICS

1%

2%

5%

8%

31%

79%

85%

HR

Operations

IT

Finance

Sales

Marketing

General Management

15%

20%

30%

37%

C-Suite

Manager

Director

VP

Job Functions

Seniority Level

MEMBER DEMOGRAPHICS

Employees

Annual Revenues

19% 21% 22%

19% 19%

Under 25 25-100 100-500 500-5,000 5,000+

16% 18%

26%

16%

23%

Under 1M 1M-10M 10M-100M 100M-1B 1B+

Our Clients – Partial List of our 1,000+ Corporate Clients

Our Vendor Partners – Developing Thought-Leadership Content

How We Can Partner Thought-Leadership & Lead Generation



VIRTUAL SUMMIT SPONSORSHIPS

Participate in Our Series of Virtual Summits


§  Keynotes – sponsor our keynote sessions to get maximum visibility and premium marketing opportunities.

§  Speaking Slots – share a solution that you helped to

create on a panel with an analyst and a customer.

§  Content Production – we work with sponsors to develop Vendor Profiles and Customer Success Case Studies.

§  Lead Generation – generate 300-2,000 leads by sponsoring our virtual summits.

SPONSORED RESEARCH & BENCHMARKING STUDIES

Benchmark Study Reports – Great for Press Pick-Up

§  Primary Research – 300-700 study participants (leads) §  Benchmarking – compare your company with your peers

§  In-Depth Analysis – 20+ page reports to share findings

§  Best Practices – insights from ‘world-class organizations”

§  Charts & Graphs – 10-20 charts to visualize study results.


Analyst Webinars – Thought Leadership Content

§  Participate – speak, host or invite a customer to a panel §  Action-Oriented – aligned with our tools & resources §  Practical – focused on how to implement in real-world §  Expert Instructors – facilitated by our Research Directors

§  On-Demand – licensed recordings for 1 year

SPONSORED WEBINARS – JOINT OR ANALYST ONLY


How-To Guides – Great for Lead Nurturing

§  Hot Topics – stay current on trends in Marketing §  Executive Summary Format – quick to read (3-10 pages) §  Action Plans – link to tools, templates & resources §  Thought Leadership – written by industry experts

§  Practical Unbiased Advice – make smarter, faster decisions

LICENSED ANALYST RESEARCH


Infographics – Visualize Research Study Data

§  Data-Driven – based on multiple data sources & stats §  Visual – great format for visual learning styles §  Quick to Scan – review in less than 5 minutes §  Shareable – post on your blog or share with colleagues

§  Well Designed – high-end professional graphic design

RESEARCH STUDY COMPANION INFOGRAPHICS


Whitepapers & Guides – Dedicated Email Sends

§  Lead Generation – 300-1,000 Clicks Per Send

§  Extend Reach – send to our list of 150,000+ marketers §  Link to Landing Pages – direct links to your landing pages §  Design Control – we drop in your HTML creative

§  Consistent – reach our community on a quarterly basis

CONTENT SYNDICATION


Whitepapers & Guides – Dedicated Email Sends

§  Lead Generation – 300-1,000 Clicks Per Send

§  Extend Reach – send to our list of 150,000+ marketers §  Link to Landing Pages – direct links to your landing pages §  Design Control – we drop in your HTML creative

§  Consistent – reach our community on a quarterly basis

CONTENT SYNDICATION



FOCUS GROUP FACILITATION

Get Market Research from a Panel of Target Buyers

§  Executive Roundtable Format – we recruit and facilitate focus group(s) and maintain anonymity if necessary.

§  Persona Based – we can recruit from your customers or

from our community based on buyer persona.

§  Report Generation – our Research Director will analyze data and generate a full report of our findings.

§  Briefing – we will present the results of our focus group engagement and answer any questions you may have.



ANALYST BRIEFINGS – EXECUTIVE MARKETER POV

Quarterly Briefings to Keep Your Finger on the Pulse

§  2 Hour Briefing – we share trends we are hearing when speaking to our 1,000 clients.

§  Q & A – open forum to ask questions of our analysts

regarding product direction and market needs.

§  Positioning – assistance with product positioning to Marketers in mid-sized and Enterprise organizations.

§  Product Updates – opportunity to brief our analysts on your new product launches, releases, and other corporate news such as key partnerships, etc.



SALES READINESS SESSIONS

Transition our Members into Sales Opportunities

§  1 Hour Session – we provide guidance on how to communicate to our members following a sponsorship campaign to maximize uptake in appointments.

§  Q & A – sales reps can speak directly with analysts

about the research to ensure they understand value.

§  Marketing Advice – discussion about how to hand-off ‘leads’ to your Marketing group for lead nurturing and follow-up campaigns.



SPONSORED EXECUTIVE COUNCIL ROUNDTABLES

Get Exposure to Key Marketing Executives


§  Executive Roundtables – bring your top challenges to the table and get advice from 20+ Marketing executives.

§  Guest Attendance – send 1-2 executives to our council

meeting to discuss product ideas and get feedback.

§  Branding – sponsors have branding on email invites, virtual meeting space and slide deck for meeting.

§  Shape Direction of Demand Metric – we listen to our council’s advice for product development and corporate strategy – weigh in on the future of our membership.

Demand Metric - Partnership Marketing Platforms

Business

partnership

000 marketers

research directors

rights reserved

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advice

analyst