Demand Generation The Working Cycle @HitFirstBase facebook.com/HitFirstBase linkedin.com/company/ first-base-communications www.hitfirstbase.com info@hitfirstbase.com Audit Current Content Social Media Marketing Automation Strategy Insight: understand your customers Inbound, content & marketing automation Idea generation & Planning Fresh content ideas for inbound and outbound, designed to engage prospects & clients Lead & customer nurture Delivery of content to move prospects through their buyer journey & nurture customer relationships for up-sell & cross-sell Program review Asset creation From infographics & video to blogs, whitepapers and outbound emails A/b Testing Content driven demand generation Execution Delivery of content through owned platforms Media relations Social media platform creation, calendar building, programming & community management Marketing Automation Measurement & analysis Real time and post campaign analysis of result and recommendations for action