Demand Estimation Wristwatches

8/8/2019 Demand Estimation Wristwatches

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emand Estimationemand Estimation rist Watches in rist Watches in.ndia.ndiaBy,

Vrishali Sinha.


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Market Potential andPerformance (The Gap)

Year Population rist Watch2001 , , , ,02 70 15 248 .9454741 82002 1040777252 .2372953 12003 1054723668 .5728896 12004 1068856965 .9588230 52005 1083179648 340264652006 1097694255 .9130434 82007 1112403358 450000002008 1127309563 517500002009 1142415511 595125002010 1157723879 68439375


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Universal Demand atprice zero is 212 million..

HHT HI('000) Avg.AHI HH(million) WWPen Potential

Deprived


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..Price Elasticity of Demand

Slope = -4.45647E-05


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Curve Fitting Power Relationship( ).between price and demand best fit


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Market SegmentationPriceMass, Value, Middle, Premium.

Other Type of watches.mechanical and automatic watches, quartz watches

ladies watches, childrens watches and gents watches

Sports, daily wear, fashion, jewelry ,luxury

The price of the watches is a major motive in the minds of thecustomer.

Premium and luxury range, appeal to only a small category of

the watch market in India.


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Facts..annual market size is around USD 195million(40 to 45 million pieces annually)

organized sector alone contributes up to 30percent of this figure

around 20 to 25 watches are being sold forevery 1000 citizens, developed marketaverage 250 per 1000

average growth in the size of the market isslated to be around 10 -15 percent per year.

90 percent of the watches are from the lower

price ranges (below Rs 1500)


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Segmentation by Price..

1. Mass(5000)Value 370 CroreManufacturer - Titan Insignia, Nebula, TanishqSwiss Brands Tissot, Rolex, OmegaFashion Brands Fossil, Calvin Klein, Giordano, Esprit


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Census Data 2001Age Groups Persons Males Females

6 years and below 163,819,614 84,999,203 78,820,411

Proportion to total population

(%)

15.9 16.0 15.9

7 to 14 years 199,791,198 104,488,119 95,303,079

Proportion to total population(%)

19.4 19.6 19.2

15 to 59 years 585,638,723 303,400,561 282,238,162

Proportion to total population

(%)

56.9 57.0 56.9

60 years and above 76,622,321 37,768,327 38,853,994


7.5 7.1 7.8

Age Not Stated 2,738,472 1,500,562 1,237,910


0.3 0.3 0.3


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Trend in Asian MarketCountry (alue Euro)nChina 1625

Japan 1175

Singapore 436

Taiwan 200

Thailand 230

India 135


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Popularity of Brands in

IndiaBrands PopularityTitan %60

HMT %16

Timex %17

Citizen %10

Casio %6


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.hank You.hank You

Demand Estimation Wristwatches

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