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Every event tells a story.
Let us tell yours.
Outline
Our Team Our Approach What We Do Our Clients Case Study Contact Us
The TeamElyssa Thorp, Partner Past Firms:
CitySearch Miramax / Talk Magazine Winslow Events Morgans Hotel Group (Clift)
Past Events: Miramax Golden Globe Party Miramax Film premieres MTV Upfront Macy’s Passport San Francisco Int’l Film Festival Nintendo Wii Fit Launch MySpace Ad:Tech Party Clift Halloween Party
The TeamDiana Rayzman, Partner Past Firms:
Conde Nast / Vanity Fair MTV Morgans Hotel Group (Clift)
Past Events: Vanity Fair Oscar Party White House Press Correspondents Dinner Nantucket Film Festival Xbox 360 Launch Event MTV Video Music Awards Activision Guitar Hero Preview
Freelance Production
Graham DayHead of Production
Freelance Technicians
Andrew IsolaTechnical Director
Freelance Coordinators
Carmen YeeLogistics Coordinator
Diana Rayzman &Elyssa Thorp
Event Producers
The Team
Our Approach
Marketing
Accomplish your
business goals
Storytelling
Do it in a creative
and memorable
way
Efficiency
Do more for less
What We Do1. Conceptualization Event Concept & Strategy Branding Strategic Partnerships Environment Design Location Scouting Messaging & Invitations
What We Do2. Project Management Timelines Budget Management Floor Plan Design / Renderings Vendor Sourcing Contract Negotiation City Permits
What We Do3. On-Site Production Catering / Beverage Audio Visual / Special Effects Red Carpet / Step & Repeat Marketing & Public Relations Entertainment Guest Lists
Some of Our Clients…
Event Parc 55 San Francisco Hotel Re-launch
Client Goals Reintroduce Parc 55 Hotel following a $30M renovation Position Parc 55 as a premiere destination for a fresh, hot and connected crowd Attract a local, connected and hip crowd as well as potential future clientele Maximize flow to showcase various environments throughout the hotel Create a truly buzz-worthy event for maximum PR value
Our Solution Delysium developed “The 55 Hour Party” to re-launch Parc 55 Dubbed ‘the longest party of the year,’ the 55 hour launch occurred over 3 three days and nights with a variety of events and marketing stunts targeting different members of the design, fashion, art, media, corporate and social communities.
Case Study: Parc 55
“Room with a View” Marketing Stunt
o To showcase the hotel’s newly redesigned rooms, Delysium built an actual replica of a Parc 55 hotel room and displayed it prominently for 55 hours in the middle of downtown’s high traffic Union Square.
o To bring the room the life, actors lived as hotel guests inside the hotel room installation; the actors worked, did yoga, watched TV, enjoyed room service, and slept while on display in front of thousands of potential clients.
o The 55 Hour countdown clock lived inside the room
Case Study: Parc 55
Day 1 : Art in the Parc
o To appeal to the artistic and local elite, Delysium curated a modern, fine art exhibit across 3 hotel floors.
o Showcased paintings, photography, sculpture and live art provided by SF’s local galleries and artists
o Featured established artists as well as up-and-coming Academy of Art student protégés.
Parc 55 : Art in the Parc
Parc 55 : Art in the Parc
Day 2: VIParc
Parc 55: VIParc
o To appeal to the business and upscale traveler, Delysium produced a VIP evening showcasing the Presidential Suites on the 32nd floor.
o Each guest room featured a different attraction (game room, relaxation/massage room, cigar rolling room, wine tasting room, scotch room, etc.) to offer a flair for the Parc 55 lifestyle.
o Delysium also built a Sky Bar inspired lounge with cabanas atop the never-before-used-roof of the building for VIP’s to enjoy the spectacular 360 degree views of SF.
Parc 55: VIParc
Day 3: FASHIONably LOUD
Parc 55: Fashionably Loud
o As a grand finale to the 55 hour party, Delysium produced an epic, high-end fashion show titled “Fashionably Loud.”
o The 30 minute fashion show featured both established and up and coming local SF designers and retailers as well as local performing artists and dancers.
o Immediately after the fashion show, the guests were invited to the after-party to enjoy drinks, food, and dancing in the main adjoining ballroom.
o The event was dubbed a “cant miss it party” and “success on all accounts” by the press.
Parc 55: Fashionably Loud
Case Study: Parc 55
Results The 55 Hour Party drew 3,000 potential clients, tastemakers and influencers to the hotel.
The three-day event and Union Square marketing stunt generated great press from TV, print, radio, and local blogs.
The event showcased six different hotel settings to maximize flow and exposure to the redesigned hotel.
The new, fresh Parc 55 brand image was an integral part of all communications and design through the entire event.
Case Study: Parc 55
Results The 55 Hour Party drew 3,000 potential clients, tastemakers and influencers to the hotel.
The three-day event and Union Square marketing stunt generated great press from TV, print, radio, and local blogs.
The event showcased six different hotel settings to maximize flow and exposure to the redesigned hotel.
The new, fresh Parc 55 brand image was an integral part of all communications and design through the entire event.
55 Hour Party - Press HitsMEDIA OUTLET
Daily Newspapers
San Francisco Chronicle
Bay Area Reporter (largest gay newspaper in SF)
San Francisco Examiner
San Francisco Chronicle
San Francisco Chronicle
The Tribune (San Luis Obispo, CA)
San Francisco Chronicle
The Sunday Times (West Contra Costa County)
Fremont Argus
Oakland Tribune
Marin Independent Journal
Alameda Times Star
Tri-Valley Herald
Contra Costa Times (large newspaper in the East Bay suburbs)
San Francisco Examiner
Consumer Long Leads
Los Angeles Confidential
7x7 Magazine
Smart Meetings Magazine
Broadcast
KNTV (NBC affiliate)
KFOG (top-rated radio station)
Online
kgo.com
HDMag.com
Examiner.com
SF Appeal
Curbed SF
Curbed SF
SFGate.com
7x7.com
ConciergeSolutions-SF.com
SfGate.com
USA Today.com
Yelp.com
Going.SF.com
Upcoming.Yahoo.com
Zvents.com
SF Gate.com
American Zoetrope Building
916 Kearny Street • Suite 601
San Francisco • CA • 94133
415.732.5757
www.delysium.com
Diana Rayzman : [email protected]
Elyssa Thorp : [email protected]
San Francisco • Los Angeles • New York • Miami
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