©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR AB TESTING.

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

WEBINARAB TESTING


Agenda

OverviewCreating an A/B TestReportingEvaluationIntegrationAdvanced Reporting and Re-TargetingQuestions…

http://docs.deltadna.com/ab-testing/


Overview

Test what happens when you alter the game for a subset of the players

– What are you going to change– When are you going to change it– Who are you going to change it for


Using Segments

Creating an AB Test– Name / Details– Player Selection– Conversion Event– Player Variants / Data– Confirmation


Reporting

Manage Test– Participants– Conversion – Confidence– Significance


Test Evaluation

Compare Test Variants over time on any Measure Chart


Integration

Request

Response

{ "userID": "4eb5f849-647a-4899-b4a8-103882466a7c", "decisionPoint": "choosePill", "sessionID": "13d0e6c7-5aa7-416c-b7fa-e745511f423f", "version": "4", "sdkVersion": "Unity SDK v3.4", "platform": "PC_CLIENT", "timezoneOffset": 0, "locale": "en_ZZ", "parameters": { }}

{ "transactionID": 1888660254435049500, "parameters": { "pillType": "RED" }}


Advanced Reporting / Re-Targeting

deltaDNA docs.deltadna.com


Further Reference

deltaDNA docs.deltadna.com

http://docs.deltadna.com/ab-testing/

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR AB TESTING.

Documents

reference deltadna

comabtesting slide

test variants

test evaluation

overview test

webinar ab testing slide

measure chart slide

retargeting questions