Delorean Launch Event 2015 WELCOME!
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
Jul 16, 2015
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Transcript
Delorean Launch Event 2015WELCOME!
FUTURISTIC
FORWARD THINKING
FUTURISTIC
FORWARD THINKING
FUTURISTIC
INSPIRATIONAL
FORWARD THINKING
FUTURISTIC
INSPIRATIONAL
HANDCRAFTED
DISCONNECT
Team Two Seagulls // Brand Strategy 2013
Brand Identity
DeLorean designs and delivers high-end bus travel experiences for modern professionals.
By providing quality inter-city commuting services, including a thoughtfully crafted transportation space, it delivers a seamless and engaging journey.
OUR POSITIONING
WHY BUSES?
Under utilized resources
160,955 mi
Promising Market Potential
Promising Market Potential
$597 B
Promising Market Potential
$597 B
$259 B
numbers, facts, (pop up)
Infographic
Domestic International
Affordable and efficient
Luxurious and comfortable
Domestic International
Affordable and efficient
Luxurious and comfortable
Domestic International
Affordable and efficient
Luxurious and comfortable
COMMUNITY
VALIDATION
WONDER
VALIDATION
WONDER
COMMUNITY
VALIDATION
WONDER
VALIDATION
WONDER
THE VALUE OF TIME
ASHLEY JOBEChief Design Officer, Delorean
Ashley starts...
with time at the core of our value
our bus is designed with this principle on purpose
High qual sketch of bus
Our buses are equiped with the state of the art...
2nd floor sleep and lounge
sketch of the outside of bus
Sleeping pods...
Explain features
Sketch of pod
Transitioning of pods..
Pic of chair animates into a full size bed
Transitioning of pods..
Pic of chair animates into a full size bed
zoom in to compartment in pod
Sound proof private phoneboth with videocomference options
2nd floor
Show sketch
Now we go downstairs..
Show floor map 3d
After beta tests..
Work and feel free..
show pic of people hanging out
Bar and coffeshop sketch
Workstations (modular)
Show workstations.. animation of modular possibilities
Workstations (modular)
Show workstations.. pop up of function icons
Surprise suprise!
to hear it from a first person perspective let’s hear it for Pablo!!
Pablo:
Introduces himself..
This is just one screen.. pablo speaks up to the point where he shows the screenshots
Thank you!
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