Dell’s Core Competency Dell’s Present and Future Supply Chain Management – Potential Risk to Core Competency Component Supplier Component Supplier Component Supplier Component Supplier Dell Inc. Customer Orders PC directly through Dell Or Dell Builds and Ships to 3 rd Party Vendor Or Customer purchases PC through Dell Stores Customer Orders and Buys PC Direct from Dell Raw Materials Supplier Raw Materials Supplier Raw Materials Supplier Raw Materials Supplier Raw Materials Supplier Raw Materials Supplier Raw Materials Supplier Raw Materials Supplier 3 rd Party Vendor Sells Dell PCs Dell Stores Customer buys PC Direct from Dell Store