Dell

Founded: 1984

Headquarters: Round Rock, Texas, USA

CEO: Michael S. Dell

Product Range: desktops, laptops, and workstations

Business Model: "business direct", computers are made to customer specifications primarily via the internet(70%)

LETS TALK ABOUT LAPTOPS !!!

InspironFor home and home office

XPSFor the ultimate experience

AlienwareFor high-performance gaming

HOW IT

STARTS

???

Geographically

Asia Pacific

US

EMEA

DEMOGRAPHICALLY

INCOME OCCUPATION EDUCATION

PSYCOGRAPHICALLY

LIFESTYLES

INTERESTS

Behavioral

Aspect

Dell focuses on the benefits that customers will

look for in purchasing. For example, lower price,

higher quality or features provided.

TARGET

MARKET

Relationship Customer

LARGE CORPORATIONS, GOVERNMENT &

EDUCATION SECTOR

Transactional Customers

INDIVIDUAL CUSTOMERS LOOKING FOR LOW

COST, MORE RELIABLE, QUALITY SERVICE

Dell's value proposition

Offering equivalent quality

computers at a lower price

for “performance”

DIRECT BUSINESS MODEL

“eliminate the middleman and sell for less”

LOWER INVENTORIES

LOWER COST

HIGHER PROFIT MARGIN

Competition

WHO ARE ’S

COMPETITORS ???

HOW TO DEFEAT THEM ???

.

“WE ARE

NOT A COPY

OF HP OR

IBM”MICHAEL DELL

TARGET STUDENTS

ENTER NEW MARKETS

BRING CUSTOMIZED NEW MODELS

ONLINE STORES FOR EACH REGIONAL MARKET

START SHOWROOM