Dell

Dell Case Study

Dell’s use of digital media channels

Sara Alhussaini Suha SewarAlthahab

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www.company.com

Dell’s use of digital media channels

• Paid Search• Programs such as AdWords, which promote

value through time limited offers related to the phrase searched upon.

• Example: a Google search for ‘cheapest Dell’ displays an ad: Discount Dell Laptops www.dell.co.uk/laptop, save up to ….etc

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Dell’s use of digital media channels

• Paid Search

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Dell’s use of digital media channels

• Display Advertising

• For example: advertising on technology websites is important for the corporate market

• Such as Youtube, Facebook, Twitter ..etc

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Dell’s use of digital media channels

• Affiliate Marketing• Used to protect the Dell brand by enabling

affiliates to bid on terms such as ‘Del laptops’/

• Target niche audiences such as owners if gaming machines.

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Dell’s use of digital media channels

• E-mail marketing• An e-newsletter is used to keep in touch with

existing customers and deliver targeted offers when their hardware may be renewed.

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