Dell social media case study #smu2 the power of crowdsourcing

Dell IdeaStorm – where ideas reign

James Gibb, Social Media Manager, Dell

A leading global provider of technology solutions

Founded by CEO

Michael Dell for

$1,000 in 1984

Over $60bn revenue

103,000 team members in 64 countries

“The world’s most social company”- Business Insider, Jun 2011

Dell ranked No.1 out of 100 social brands in

recent study by

headstream

Today we will have connected with more than 5.4 million customers

More than 3.5 million people belong to our social media community

Direct2Dell one of

the most recognised company

blogs

Quick Dell facts

IdeaStorm- The Idea Network

“A good idea is a network. …If we are going to explain the mystery of where good ideas come from, we’ll have to start by shaking ourselves free of this common misconception: an idea is not a single thing. It is more like a swarm.”

Steven Johnson

Launched February 2007

Over 15,000 ideas submitted

750,000 promoted ideas

www.ideastorm.com

90,000+ comments

400+ ideas implemented

‘ Storm Sessions’ added 2009

Success Stories

IdeaStorm 2.0Evolving beyond a ‘social suggestion

box’

• Re-engage community• Improve community

management• Increase Dell’s engagement• Evolve the platform

through member driven feedback

Listen & continuing listening

Engage your team

Act in conversations already taking place

How you can benefit

Connecting with Dell

www.dell.com

www.dell.com/conversations

www.direct2dell.com

www.dell.com/twitter

www.ideastorm.com

http://www.slideshare.net/dell_inc

http://www.youtube.com/user/DellVlog

http://www.flickr.com/photos/dellphotos/

http://www.facebook.com/dell

Global Marketing

Thanks

@JamesGatDell