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Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Apr 01, 2018

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Page 1: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS
Page 2: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell Server SolutionsPresenter: Carey Dietert

Senior Strategist, Dell EMC Marketing

Page 3: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential3

ARE IT REQUIREMENTS EVOLVINGFASTER

THAN YOU?

Page 4: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

4Dell - Internal Use - Confidential

Our world is changing

Everythingis at risk

Work is no longer a location

We’re drowningin information

We want it now

90%of all the data in the world has been created in the past 2 years

One million cyber-attacksreleased every day

80-90% Employees telecommute at least part time

8 seconds Average human attention span: one second less than a goldfish

Page 5: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Key Trends Pervasive Innovation redefines the Data Center

SOFTWARE on Standard Hardware DISPLACES SPECLIAZEDHARDWARE…

SDDC EMERGES

Flash is the new DISK

Disk is the new TAPE,

50~100X faster than Flash …

… NVM EMERGES

RISE of CONVERGENCE

FPGA will deliver significant value for Next gen applications

e.g. BIG DATA,MOBILITY

AUTOMATION ofSYSTEM MANAGEMENT

Page 6: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

6 Dell - Internal Use - Confidential

ITIL-based

IT processes

Client-server

scale-up apps

Infrastructure

resiliency

Cloud-native

Coexisting IT paradigms

Traditional

DevOps based

IT processes

Distributed

scale-out apps

Application

resiliency

CIO challenge: next-generation infrastructures are needed

Page 7: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

7 Dell - Internal Use - Confidential

TRADITIONAL WORKLOADS CLOUD-NATIVE

Requiring a Diverse Server Portfolio

TOWERS RACKSBLADES MODULAR

T VRTX MSeries FX2R

Dell PowerEdge Servers

Page 8: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential8

IN A CHANGING DATACENTRE LANDSCAPE

WHOSHOULD I TRUST?

Page 9: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential

FRS FY17 Confidential

1995+

2005+

2010+

2015+

PowerEdge Launches

Dell Enterprise: 20+ years of simplified disruptive innovation

Hyperscale, Converged, Embedded management

HyperconvergedSDDC, Hybrid-Cloud

2000+

PowerEdge Disrupts Proprietary Server Market

Modular, DCS

FRS FY17

Page 10: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential10

2008 2009 2010 20112007 2012 2013

Open Compute ProjectDell DCS helps get OCP off the ground with ‘Wildcat’ and ‘Spitfire’ server solutions

Ground-breaking MDC power efficiencyDell DCS produces the industry’s lowest PUE (1.014)

Tier1 to optimize Hadoop

Industry’s 1st

microserverDell DCS invents the microserver category with ‘Fortuna’ (VIA Nano) for European web hosts

Energy Smart Servers

1st external PCIe chassisDell DCS develops the PowerEdge

C410x expansion chassis in cooperation with TACC to meet

growing needs for HPC accelerators

1St ARM server developmentDell DCS begins research & initial development of first ARM-based

low-power enterprise servers

Key OpenStack supporterDell is a founding member of and

leader in the OpenStack community

Compelling, customer-inspired innovation

Industry’s 1st

hyperscale-focused solutions providerDell establishes Data Center Solutions (DCS) to meet the needs of the world’s largest web & social media providers

1st enterprise-focused microserversDCS extends storage and memory capabilities of microservers for Content Distribution Network (CDN)

Embedded Management

vFlash Storage

One million cloud servers shippedDell DCS cementing its position as the density-optimized server leader

NFC enabled server management

NVMe PCIe SSDs

Agent-free monitoring of storage

2014

1St server with compute, storage and GPU sleds in

unified chassisDell DCS introduces ‘Scorpion’ to provide unmatched performance

flexibility for TACC’s ‘Stampede’ supercomputing project

Express Flash PCIe SSD

2nd Gen Intelligent Infrastructure

1st 64-bit ARM serverDell and Applied Micro showcase ‘Mustang’ (ARMv8)

Enterprise-class App Acceleration

Office-optimized Converged IT

Distributed VRTX System

2016

1St 25GbE serversDell announces industry’s first servers with 25GbE connectivity driven by needs of hyperscale cloud service providers

Page 11: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential

FRS FY17 Confidential

11

• Lower risk of virtualized production applications

• Make support invisible

Better IT Reliability

FX2: 28% faster VM migration than Cisco UCS at ½ the cost*Tolly report 10/2015

• Buy what you need, scale as you grow

• Integrated with the tools you already use

Superior IT Agility

99% reduction in configuration time with Dell's Zero-Touch automated configuration*Principled Technologies: OpenManage on 13G

• Customers can automate lifecycle maintenance

• Lower cost of power and cooling

Greater IT efficiency

Reduce firmware updating time by 92% using iDRAC and Repository Manager*Principled Technologies: OpenManage on 13G

Dell EMC Server Strategy – solving the CIO dilemma

Maximize operational effectiveness

Optimize flexibility at any scale

Ensure worry-free computing

Page 12: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential12

SHOULDN’T SELECTING A MODERN

COMPUTEPLATFORM BE EASY?

Page 13: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

13 of 64 Dell - Internal Use - Confidential

The Dell EMC Enterprise Server Portfolio

PowerEdge

VRTX

Integrated IT platform designed from the

ground upfor office

environments

PowerEdge

M

Blade platform for datacenters

needing maximized density and efficiency

PowerEdge

C

Optimized for

distributed workloads, scaled-out

applications and cloud

deployment

Extreme ScaleInfrastructure

Solutions specifically tailored for

the large scale-out

application deployments

PowerEdge

FX

Redefining data center converged

architecture

PowerEdge

T

Tower platforms

optimal for remote

offices, small and medium businesses

PowerEdge

R

Rack-optimized designs for improved density in

medium and larger

businesses

MO

DU

LA

R

TR

AD

ITIO

NA

L

General Purpose Distributed Applications

Page 14: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential14

Broad spectrum of simple-to-complex requirements

Best of Breed x86 Server Ecosystem

296NIC | PSU | iDRAC | RAID | HBA …

2961STORAGE OPTIONS

116MEMORY OPTIONS

8BASE CHASIS OPTIONS

36CPU OPTIONS

100sOS | VIRTLN | DB | APPs

PLATFORM CHOICES

UNIQUE CONFIGS

R730

Page 15: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential15

Unique Innovations

PowerEdge Server Technology

More processing power — Latest-generation Intel® Xeon®

High-capacity, low-power memory — DDR4 memory accelerates enterprise workloads

Scalable, efficient local storage — Wide range of in-server storage options enables all-flash configurations, in-box hybrid tiered solutions, low-cost dense capacity platforms

Simplified, intelligent management — Dell OpenManage tools accelerate time-to-production with enhanced local access, new mobile devices for secure monitoring of the data center from your handheld device

Energy efficiency — Innovative power and cooling technologies such as Dell Fresh Air 2.0 allow data centers to run at constant temperatures of up to 40°C/104°F

Page 16: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential16

Increased Portfolio Leverage, Flexibility and Agility

Efficiently serve a complex need

STORAGE

COMPUTE

TECHNOLOGY FLEXIBILITY

ENGINEERING EFFICIENCY

CUSTOMER RESPONSE

PROCESSING | STORAGE | NETWORKING

LEVERAGE | RE-USE

CHASSIS OPTIONS | CUSTOMIZATION

SAS/SATA PCIe PCI SLOTS NVME NVDIMM GPU

Page 17: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential17

Powering a large portfolio of solution platforms

PowerEdge Compute Engine for Solutions

PE Compute Engine for 28+ Storage Appliances

Compellent

AppAssure

NX, NAS

DR,

Backup & Dedup

PE Compute Engine forDSS

PE Compute Engine for Precision 7000 Series

PE Compute Engine for Nutanix

MS Hybrid Cloud

Page 18: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential18

Individually tailored IT platform for Enterprise Data Centers

PowerEdge FX2 Series

FX22U chassis houses flexible modules

FC830Full-width 4-socket

FC630Half-width 2-socket

FC430Ultra-dense 2-socket

FM120x4Half-width 4 microservers

FD332Half-width 3x per FX2 16x 2.5” devices

A revolutionary design for IT platforms that

integrates servers, DAS storage, networking and

management in a 2U chassis to enable a

workload-optimized infrastructure.

“The FX systems architecture is a harbinger of the likely future direction of mainstream enterprise servers.”

– Forrester Research

Page 19: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential19

CAN MY SERVER PLATFORM REALLY

HELPME INNOVATE?

Page 20: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential20

Key innovations to accelerate workloads

With flash-dense configurations, move data closer to compute, eliminate bottlenecks, and deliver up 10.5x

faster online transactions.

Your people aren’t waiting on information, they’re acting on it.

Combine both ultra-dense low latency SSDs and high capacity hard drives to increase performance by up to 11X while

delivering the capacity for triple the users.

Deliver greater usage for every inch of your datacenter.

SDS-optimized controllers. Expandable high performance networking. Double the storage throughput.

Reap the efficiencies of software defined storage.

Application acceleration delivering extraordinary application performance, scalability and data integrity.

Greater rewards should not have to come with greater risk.

Use Flash to feed data to I/O starved applications Hybrid storage: capacity and performance

More efficient disk utilization with SDS Turbocharged performance with caching

Page 21: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

21 Dell - Internal Use - ConfidentialDell - Internal Use - Confidential

Enterprise Marketing

Maximizing enterprise application performance, R930

9XAccelerate database performance using SAS SSD’s and SanDisk DAS Cache over HDD’s

8X Performance using all SAS SSD’s vs HDD’s

23%Less cost and 19% more performance using SAS SSD’s, HDD’s, San Disk DAS Cache

World Record holderBW-EML benchmarkSD Tier 2 benchmark

26%R930 over R920 world record on SAP BW-EML benchmark

22%Improvement over R920 on SAP SD benchmark

4XPerformance increase over R910 and SQL 2008

42XPerformance increase on OLTP workload using Express Flash NVMe SSD drives on R920

Page 22: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential22

iDRAC QUICK SYNC ‘Zero Touch’ AUTO CONFIGURATION

iDRAC HTML5VIRTUAL CONSOLE

iDRAC DIRECT

OOB AGENT FREE MONITORING

AGENT-FREE | REAL-TIMERAID MANAGEMENT

EASY RESTORE ‘AT-THE-BOX’CONFIGURATION

Embedded system management - iDRAC

OpenManage Innovations

iDRAC8

Server inventory, configuring, health status

using Android mobile device

CPU, I/O, Memory usage metrics w/o OS-based

agents

Eliminates time-consuming manual configuration and otherwise possible errors

“at-the-box” server troubleshooting via USB

with iDRAC GUI

server storage management directly from iDRAC

Virtual console for secure remote management w/o the

need for Java plugins

Automatically restores HW settings after a motherboard

or part replacement

• Service Tag• iDRAC license• BIOS, iDRAC &

LOM settings

Complete and easy configuration of server locally via an XML file

Page 23: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential23

PowerEdge Security

Servers are the foundation for enterprise security. First, they

must be secure and trusted, and they must connect with other

servers in a trusted manner by building a solid chain of trust.

Second, all upgrades, changes, and maintenance made to them

must preserve this security and trust across its lifecycle

PowerEdge 13G

Server Platform Threat Mitigation

RE

F:

ID

C S

ec

uri

ty F

ore

cast

-2

015

Secure patching of

software

Protected firmware

updates

Prevention against

server tampering &

identity spoofing

Hardware access

control

Secure Server Design Development Cycle

1 2

3 4

5

Page 24: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS

Dell - Internal Use - Confidential24

Making technology more accessible

CAPABILITY

COMPLEXITYCOST

Deliver superior

long-term value

Drive out inefficiency

Make the powerful easy to

use

Dell gives organizations of any size the power to do more

Page 25: Dell Server Solutions - Dell EMC United Kingdom Server Solutions Presenter: Carey Dietert Senior Strategist, Dell EMC Marketing . 3 Dell - Internal Use - Confidential ARE IT REQUIREMENTS