Dell Power Solutions 2012 Media Kit

Your guide to maximizing IT efficiency dell.com/powersolutions

2011 Eddie Bronze Winner—best full issue!

Media kit 2012

v2011.12.08

http://www.dell.com/powersolutions

• ComplimentarysubscriptionstoPower Solutions,

Dell’sflagshippublication,aredelivereddirectlyto

businesscustomersinPublic,LargeEnterprise,and

SMBbusinessunits.Inaddition,distributionreaches

Dellsales/marketingteams,businesspartners,and

events/tradeshowsworldwide.

• Power Solutionshasacombinedprint/digital

circulationofover400Kwitheachquarterlyissue.

• Power SolutionsisnowavailableontheZiniodigital

publishingplatform—enablingaccesstoyourcontent

fromanymobileordesktopdevicesupportingthe

ZinioReader.

• Multiplespecialeditionsareproducedannually

(recentexamplesincludeWindows7Migration

Guide,EfficientIT,ConnectedLearning,

andCompellentStoragesupplements).

• Bestsalestool:Dell’sfieldsalesforceroutinely

ratesPower Solutions amongtheirbestcustomer

leave-behinds.

Zinio Digital Edition:

zinio.com/powersolutions

Power Solutions Web Edition:

dell.com/powersolutions

Follow us on Twitter:

twitter.com/powersolutions

computingtechnologylandscapefromdesktop,

mobile,andtabletendpointstothedatacenter,cloud,

storage,andbeyond.

• Eachquarterlyeditionoffersthelatestexpertadvice,

in-depthfeatures,andarticlesarchitectedtohelpIT

organizationsofallsizespreparefortheVirtualEra.

Comprehensiveeditorialcoverageincludesthelatest

guidanceinkeytransformationalareas—leveraging

thebenefitsofvirtualizationfromdatacenterto

desktop;intelligentlymanagingthedatadeluge;

enablinganincreasinglymobileworkforcewithaccess

anytime,anywhereonanydevice;embracingthe

consumerizationofITwhileprotectingtheorganization;

andorchestratingapracticaltransitiontothecloud—plus

real-lifecasestudies,bestpractices,andmuchmore.

Launch your solution into the Virtual Era with Power Solutions Magazine

PrepareyourITcustomersfortheVirtualEraby

armingthemwiththelatestinexpertadvice,solutions,

andtechnology.

• MultiplyyouroutboundefficiencywithPower

Solutions—themagazineformarketingyourIT

solutionstoenterpriseIT.Keepyourpotential

customerbaseup-to-datewiththerapidlyevolving

2 Power Solutions Magazine media kit | dell.com/powersolutions

Editorial mission

Sponsorshipopportunities ContactsEditorial

calendar

Your guide to maximizing IT efficiency

Digital + Print Editions

http://zinio.com/powersolutions

http://dell.com/powersolutions

http://twitter.com/powersolutions

http://twitter.com/powersolutions




Digital, Print, and Web exposure: You get it all!

YourcontentinPower SolutionsispublishedintriplicateacrossourDigitalEdition,PrintEdition,andWebEdition—

andamplifiedthroughmultiplesocialmediachannels.EnterpriseITdecisionmakerscanaccessyourmessage

anywhere,anytime—fromanydevice,formfactor,orchanneltheyprefer.

Digital Edition—the perfect medium for an increasingly mobile IT workforce

• WehavepartneredwithZinio,theworld’slargestdigitalnewsstandpublisher,todeliveryoursponsoredcontentin

Power Solutionsthroughastate-of-the-artreadingplatform

• ReaderscanaccessPower Solutions—whichisavailableforimmediatedownloadfromanyofthe23global

Zinionewsstands—acrosstablets,smartphones,anddesktopdevices,includingoptimizedversionsforAppleiOS,

Android,Windows7,MacOSX,andLinux

• ThroughtheZinioexperience,readerscanmoveseamlesslybetweenregularandtext-onlyversionsofpages,

plusaccessvideos,audio,interactivegraphics,andmuchmore

• Power Solutionsdigitalsubscriptionsandindividualissuesareavailabledirectlyfromzinio.com/powersolutions

orfromtheZinionewsstands

• Digital-onlyrich-mediainsertionsareavailable—seeyouradvertisingrepresentative


Editorial mission

ContactsEditorialcalendar



Sponsorshipopportunities

The Zinio Digital Edition is available across a

variety of platforms, including Apple iOS, Android,

Windows 7, Mac OS X, and Linux




Print Edition—better than ever on 90%+ recycled paper

• Ourcustomaryprinteditionistypically100pagesormore,inaperfect-bound,end-to-end4-colorformat—

printedonglossy,90%+recycledpaperwithForestStewardshipCouncil(FSC)certification

• Individualcopiesarepolybaggedandmailedtosubscribers

• BulkshipmentsgoworldwidetotheDellsalesforceandofficelocations,businesspartners,andtradeshows

• SubscriptionstothePrintEditionareavailableatdell.com/powersolutions_subscribe

Web Edition—re-engineered to live on a content management system

• Ourdell.comsite,whichhasrecentlybeenre-engineeredtoliveonasearchablecontentmanagement

system(CMS),ispackedwithallcontentfromthelatestissue,pluslate-breakingcontentasitemergesfrom

thePower Solutionseditorialengine

• Yourcontentlivesonlineinitsentiretyfor24months:thelast8regularquarterlyissuesarealwaysavailable

• Visitusatdell.com/powersolutions





Editorial mission


http://dell.com/powersolutions_subscribe




3/2/12 2/10/12 11/18/11 12/30/11 1/6/12 1/13/12

3/2/12 2/10/12 11/18/11 12/30/11 1/6/12 1/13/12

6/1/12 5/11/12 2/17/12 3/30/12 4/6/12 4/13/12

8/31/12 8/10/12 5/18/12 6/29/12 7/6/12 7/13/12

11/30/12 11/9/12 8/17/12 9/28/12 10/5/12 10/12/12

Editorial calendar CY2012–2013*Issue Editorial themes* Street +

Online datePress date

Editorial deadline

Ad space deadline

Ad review date

Ad mat’ls deadline

Efficient IT special edition 2012 issue(Print + Digital)

Theme:Discover the power to do moreThisbonusissuefocusesonhowfivetransformationalimperatives—mobility,consumerization,virtualization,cloud,anddatamanagement—arechangingtheeconomicsofsuccessintheVirtualEra,empoweringahighlyagileworkforcetocollaborateoninnovationsthatwereunimaginableafewshortyearsago.Plus,thelatestcustomersuccessstoriesthatbringthestrategytolife.

2012 Issue 1(Print + Digital)

Featuresection:Escalate efficiency with next-generation computing solutions,includinganin-depthguidetothelatestbladeservers,cloudservers,microservers,andrackserversolutions.

Next-Generation Learning special edition 2012 Issue(Print + Digital)

Theme:Up the ante on education,includingkeytechnologiestohelpyourK-12andhighereducationalinstitutionsmakethegrade.


Featuresection:Focus on end-user computing,includingvirtualdesktop,mobility,security,tablets,andITconsumerization.


Featuresection:Taming the virtualization wave,includinglatestextensionstotheDellVirtualIntegratedSystem(VIS),VISprivatecloud,hypervisorroundup,storagevirtualization,andmuchmore.


Featuresection:Accelerate IT with services,includingapplicationdevelopment,businessprocess,consulting,infrastructure,andsupportservices.


Topicstocome 3/1/13 2/8/13 11/16/12 12/28/12 1/4/13 1/11/13


Topicstocome 5/31/13 5/10/13 2/15/13 3/29/13 4/5/13 4/12/13

2013 Issue 3(Print + Digital) Topicstocome 8/30/13 8/9/13 5/17/13 6/28/13 7/5/13 7/12/13


Topicstocome 11/29/13 11/8/13 8/16/13 9/27/13 10/4/13 10/11/13

In every issue Applicationdevelopment;casestudies;cloudservices;collaboration;consumerization;clientoperatingsystems;databases;desktops,laptops,tablets,andworkstations;EfficientITincludingmobility,consumerization,virtualization,cloud,anddatamanagementdomains;greenIT;Linux;high-performancecomputing;MicrosoftWindowsenvironment;mobilitymanagement;networking;operatingsystems;powerandcooling;rackandbladeservers;security;serveroperatingsystems;services;storage;systemsmanagement;virtualization.

*Schedule and featured topics subject to change. Last update: 09 December 2011

12/22/11 12/6/11 9/13/11 10/25/11 11/1/11 11/8/11




Editorial mission





ContactsDigital + Print Editions


Editorial mission

Editorialcalendar


Sponsorship opportunities

Editorial insertions

Witharecentend-to-endcreativeredesign,

Power Solutionseditorialinsertionsarethequintessential

long-formatmediumfordeliveringcompellingeditorial

contenttoyourtargetITdemographicandapowerful

complementtoyourmarketingprogram.Ourin-house

editorialandcreativeteamwillpartnerwithyouto

transformyourrawtextualcontentintoastate-of-the-art

articleformat,includingaction-orientedcopy,

purpose-builtdiagramsandartwork,contextual

stockphotography,andplentifuloptionsforinserting

call-to-actionelementsinthepagemargins.

Availabletoqualifiedsponsors.

Display advertisements

Withmessagingtailoredtothespecific

ITdemographicyouaretryingtoreach,

classicdisplayadsareatried-and-true

mediumformarketingyourproduct,

service,orsolution.Inadditiontopremier

coverplacementpositions,adsoninside

pagescanbepowerfulcomplementsto

yoursponsorededitorialinsertions.QR

scancodescanalsobeintegratedintoads

toinstantlyconnectyouwithcustomers

fromtheirmobiledevices.

Product showcase

Auniqueadvertorialplacement

opportunity,theproductshowcasein

full-orhalf-pageformatoffersablend

ofmedium-lengthcopyandartwork

forpromotingspecificproducts,

services,andsolutionsinaconcise,

call-to-action–orientedformfactor.

Oureditorialanddesignteamwill

workwithyoutocrafttheoptimum

messagingandcreative.





Editorial mission

Editorialcalendar


Product spotlight

Withprominentplacementinthe

magazine,yourinsertionwillappearin

theproductspotlightsectionwithother

similar1/6-pageads,andcaninclude

short-burstcopyplusavideothumbnail

andlinkoraQRscancodeforrapid

responsefrommobilereaders.

Rich media insertions

AvailableonlyintheZinioDigital

Edition,richmediainsertionsand

enhancedinteractivepagesarethe

perfectsolutionfordeliveringyour

messagetoanincreasinglymobile

ITworkforce.Contactyoursales

representativeformoreinformation

onthisdigitalopportunity.

Sponsorship opportunities (continued)


Rate card CY2012

Standard Print Edition + Zinio Digital Edition (published 4X per year)

Display advertising rates* 1X 2X 4X 6X 8X

2-pagespread,4-color $36,795 $35,325 $33,995 $32,990 $31,980

Fullpage,4-color $19,500 $18,115 $17,450 $16,825 $16,400

1/2page,4-color $12,250 $11,725 $11,305 $10,850 $10,570

1/4page,4-color(horizontalonly) $7,425 $7,265 $6,815 $6,615 $6,390

Premium display advertising position charges* (upcharge from base display advertising rates)

Premiumforinsidefrontcover(C2) +25%

Premiumforinsidebackcover(C3) +15%

Premiumforoutsidebackcover(C4) +25%

First15pages,specialposition +10%

Product showcase insertions* 1X 2X 4X 6X 8X

Fullpage,4-color $19,500 $18,115 $17,450 $16,825 $16,400

1/2page,4-color $12,250 $11,725 $11,305 $10,850 $10,570

Product spotlight insertions* 1X 2X 4X 6X 8X

1/6page,4-color(withvideothumbnailorQRcode) $4,900 $4,555 $4,385 $4,225 $4,125

Sponsored editorial insertions* Insertion rate

Contributededitorial—editableWordmanuscriptprovided(perpage,with1/2-pageorlargerdisplayad)

$6,000

Contributededitorial—editableWordmanuscriptprovided(perpage,withoutdisplayad)

$9,000

Contributedcasestudy—editableWordmanuscriptprovided(perpage,with1/2-pageorlargerdisplayad)

$6,000

Contributedcasestudy—editableWordmanuscriptprovided(perpage,without1/2-pageorlargerdisplayad)

$9,000

Professionalwritingservices(incrementaltoinsertionrates) Onrequest

Professionaldesignservices(nonstandardcreativework,incrementaltoinsertionrates)

Onrequest

*Rates subject to change. Last update: 8 December 2011




Editorial mission

Editorialcalendar



Rate card CY2012 (continued)

Additional insertion offerings

Print Edition inserts* Insertion rate

Bind-inpostcardinsert Onrequest

Bind-inmultipageinsert Onrequest

Bind-ingatefoldinsert Onrequest

Postalpolybagflysheetinsert Onrequest

Special dedicated partner sections* Insertion rate

2to6+pages Onrequest

Web Edition banner ads* Insertion rate

WebEditionbannerads Onrequest

Zinio Digital Edition inserts and rich media* Insertion rate

Digitalembeddedcontent—DigitalEdition–onlyvideo/audioonexistingpage Onrequest

Digitalinteractivepages—DigitalEdition–onlyinteractivepagesdevelopedonacustombasis Onrequest

Digitaladvertisements—DigitalEdition–onlyadvertisements Onrequest

SpecialDigitalmailingwithcustome-mail Onrequest

Special edition magazines* Insertion rate

Custompublishingapproach,basedonrequirements Onrequest

*Rates subject to change. Last update: 8 December 2011


Contacts


Editorial mission


Editorialcalendar



Non-bleed

Full bleed*

Quarter-pagehorizontal

7.0 in. x 2.45 in.

Half-pagehorizontal

7.0 in. x 4.75 in.

Half-pagevertical

3.4 in. x 10.125 in.Full page

7.625 in. x 10.125 in.

Quarter-pagehorizontal

8.625 in. x 3.0 in.

Half-pagehorizontal

8.625 in. x 5.375 in.

Half-pagevertical


8.625 in. x 11.125 in.Two-page spread17.0 in. x 11.125 in.

Media specifications

Magazine trim size: 8.375in.x10.875in.

Printing process: Weboffset,150lpi;allpages

4-colorprocess

Bindery:Perfectbound

Production formats:

• Applicationsourcefileswithallprinter/screenfonts

andanylinks(AdobeInDesign,AdobeIllustrator,

andAdobePhotoshoparepreferredformats)

• Allcontinuousfilesshouldbe300dpi;vectorfiles

shouldbe2,400dpi

• NoRGBcolors;noPMScolors

Safety: Allow1/4in.marginonallsidesforlivematter

Proofs: Colorproofat100%shouldbesubmittedwith

thefile

File delivery:FTPservicesavailable;pleasecontactus

foruploadinstructions

Submit materials to:

Dell Power Solutions

c/oCathyLuo,adcoordinator

[email protected]

TDA Group, LLC

800WestElCaminoReal,Suite101

MountainView,CA94040

Phone:650.919.1200x138

Fax:650.919.1210

*Full-bleedmeasurementsinclude1/8”bleedoneitherthreeorfourpageedgesasneeded.

Note: DellInc.mustapprovealladspriortopublication.Dellreservestherighttoreduceany

materialthatislargerthanthespecifiedsizesandtheadvertiser/agencyisrequiredtopayfor

theservicesinvolved.Dellmayrejectfilesthatdonotmeetthespecificationslistedorreserve

therighttochargetheadvertiserforrequiredchangestomeetproductionspecifications.

Display ad specs

Product showcase specsHalf-pagehorizontal


7.625 in. x 10.125 in.

Product spotlight specsSixth-page

vertical(To fit Word template)

Editorial mission







Editorial and sales contacts

Editorial and publishing contacts

Tom Kolnowski Editor-in-chiefandpublisher

[email protected]

Kathryn White Featureseditor

[email protected]

Dawn Davidson Senioreditor

[email protected]

Cissy Walker Businessoperations

[email protected]

Debra McDonald Managingeditor

[email protected]

Advertising contacts

Kyle WalkenhorstSalesdirector

[email protected]

Shaun MehrSalesmanager|WesternU.S.andSouth/CentralAmerica

[email protected]

Steve BrandaSalesaccountmanager|EasternU.S.andCanada

[email protected]

Mark MakinneySalesaccountmanager|EMEA/APJ

[email protected]

Cindy ElhajAdvertisingsalesassistant

[email protected]|626.396.9416|fax

Cathy LuoAdcoordinator

[email protected]|650.919.1210|fax

Editorial mission





Dell Power Solutions 2012 Media Kit

Documents