Dell, Inc. E- commerce
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Dell, Inc.E- commerce
Dell Inc.
•Dell, Inc. is a global information
technology company, which designs,
develops, manufactures and distributes computer systems
Business activities
Large Enterprise
Public
Small and Medium Business
Consumer
Organizational Environment
• Economic Factor
Throw out the Legend brand PC
Built a factory in Xiamen(China)
next day delivery too 400 cities
O to 4.4%
Organizational Environment
• Long Term Objectives
focusing on markets globally
take over 20% of the
Asia marketglobalize the company
through e-business
Organizational Environment
• Operating Environment
offers free technical support
Online order brings convenience
superb relationships with their suppliers
the suppliers win every
time Dell wins
Organizational Environment
• Remote Environment
Expanding internet market
VARIED by market segment
Globalize the company successfully is through e-business
Functions
Enterprise computing
Dell PowerEdge
servers
Power Vault
Dell | EMC storage systems
Businesses &
organizations
OptiPlex desktops
Latitude notebooks
Precision workstations
Individuals and small-businesses
Desktops
Inspiron notebooks
Competitive Analysis
Dell
HP
IBM
SunMicrosystems
Competitive Advantages
“Virtual Integration”
Real value customer service
features
Tailoring Manufacturing to customer needs
Impact of E-Commerce
• Dell was quick to set up the ecommerce processes
• Selling online allows the whole process to be automated and more efficient
• 1997 the company recorded $1 million in online sales
• By 2000 the company’s internet sales had reached $50 million a day
Definable market
• Targeting and sequencing
Dell
individual and home users
small and medium size business
large enterprises
public sectors
Payment Method
Payment Method Credit/debit card
Pay with PayPal
Pay with dell business credit
Gift card
MARKETING STRATEGYDell.Inc,
Product:
• Dell is not reliant on singular production or supplier's chain for Equipment production
• . By assigning each regionalized production center particular component for production not only have diversified the risk of concentration of labor and production costs but also depending on particular infrastructure
Price
• Reflect the affordability of the local consumers
• Xiamen (China)• to provide products and services at the local
prices
Place
• Always available at the nearest dealers• Objective of gaining their trust in Dell
products
Promotion
•“Be Direct" attitude
Sales promotion
• 1． Broken down market • 2． Pricing strategy • 3． Advertising strategy
Distribution Strategy
Direct modes in compressed product production lines, supplemented by online
purchase at great development of its direct sales model.
Online technical services and technical support
• users answer questions• escalation on Windows• software upgrades informed
SWOT Analysis
• Strengths:• Agility • the master of customization • the power to the consumer• directly selling to the consumer • to implement the latest technology
Weaknesses
• no proprietary technology• is not creating something based on
technology that is exclusively theirs• their high dependency on component
suppliers
Opportunities:
• expanded markets of Europe, China, and India.
• flourish with its low-cost leadership• growth in the business, education, and
government markets.
Threats:
• Competition• entry into the low-cost leading segment• another company will do something similar
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