Dell Customer Summit - Feb 5-6 - Dell Software Segment

The Power to Do More

Customer Summit

February 5-6, 2014

Dell giving you the Power to do More…

Software Group

Security and risk

of the surveyed companies experienced some type of significant security incident within the past year that resulted in financial and/or reputational impact

79%

of businesses said their organizations will use cloud tools moderately to extensively in the next 3 years. 85%Cloud

MobilityMobility source shifts from 62%/38% corporate/personal owned to 37% corporate owned and 63% personal owned5X

Big Data KPMG STUDY indicates that 71% of orgs surveyed will spend 5% of revenue on Data &analytics in next 2 years

71% & 5%

POWERFUL DISRUPTERS…

Our customers’ imperatives

Our end-to-endportfolio

Delivering E2E solutions that enable people everywhereto grow, thrive and reach their full potential

Ourpurpose

Our differentiated strategy

Expand Reach & Improve our Customer Experience

Buy, Build & Integrate Our PortfolioPractical Innovation

The leading provider of end-to-end scalable solutions

The Power to Do More: Blue print

Connecting END USERS

Integrating and optimizing the ENTERPRISE

Simplifying and securing through

SOFTWARE

Accelerating innovation with

SERVICES

SCALE EFFICIENCY SPEED PRODUCTIVITY

CUSTOMER CENTRICITY RISK MITIGATION

Software Group

Dell Software – Active ingredients in Giving you the power to do more

The Role of Software at Dell…

CommercialDell Software Group (BU)

Service Delivery

Dell Services

3rd Party(All Groups

– Partnerships

)

Optimized Hardware SolutionsDell Infrastructure

15 Billion in M&A and Organic R&D (6,000 patents annually)

Commercial

Dell Software Group

8 Software

Dell leadership in software and helping Dell deliver E2E Solutions

2Muser community members

90%of Global 1000 are Dell

Software customers

+1Mcustomers

Highest overall protection Next-Gen Firewall

NSS LabsEMARadar Report Value Leader for Boomi Cloud Integration

+6,000team members

Gartner

+$1.6Bsoftware revenue

(approx. based on run rate)

9 Magic Quadrants

1,600 + software engineers

2,500 + software sales

9 Software

Customers asked for Choice…

Direct

Partner

Online - Try/Buy

How do you want to buy?

What innovations do you want to see?

How do you want to license?What are your top priorities?

What are your peers doing?

10 Software

Dell Software solutions capabilities

Data center & cloud management

• Endpoint management

• Performance management

• Virtualization & cloud mgmt

• Windows server mgmt

• Application enablement/delivery

• Desktop virtualization

• Mobile device mgmt

• Mobile security

Information management

• Application & data integration

• Big data analytics

• Business intelligence/analytics

• Database management

Mobile workforce management

• Email security (as a service)

• Patch/Configuration Mgmt

• IAM Identity & access management and Governance

• Network security

• SIEM SecureWorks (managed)

Security Data protection• Application protection

• Disaster recovery

• Enterprise backup/recovery

• Virtual protection

• Deduplication and Compression

Transform Inform Connect

Protect

Dell Boomi – a Leader in the first integration Platform as a Service (iPaas)

Quadrant

Recognized throughout the industry…

Software Group

But What’s the diff?

In addition to building practical, scalable, affordable and solutions based on open standards, 110K people work together to solve your problems.

“Better Together” 1+1 gives YOU 3

1+1=3 Dell’s Better Together DifferentiationConnected Security

1+1=3 Dell’s Better Together Differentiation

15 Software

Snapshot• $6 billion corporation• Operates 20 hospitals and 80 clinics• Serves 500,000 patients

Challenge HHC’s infrastructure was broken up into eight Active Directory domains for email, messaging and records. HHC decided to consolidate into a single directory

Results • With all of its information under one

AD structure, HHC now has better control over its data, enhancing security and reducing cost

• Single ID access for doctors and staff from any facility, increasing productivity

Software

1+1=3 Dell’s Better Together Differentiation

17 Software

Global Travel Giant19,000 Employees, 1,500 retail outletsMaintains a fleet of 45 aircraft•

Challenge Competitive Playing Field: Expedia, Travelocity, etc.

• Online bookings = 40% of total Revenues• Average 1 million hits/day and 3 million during peak travel

periods). • Slow Response-Loss of Revenue• 48 Hours to identify and resolve problems

BUSINESS OUTCOMES/BENEFITS• 90+% improvement in MTTR

48 hours down to 1-2 hours

• 30% increase in online bookings $100,000 per HOUR increase at peak times ($425,000 USD/hr verses $327,000 USD/hr peak previously)

• Created new revenue stream (+$190,000 USD in 1st Qtr) Abandoned Bookers Program - Real-time alerting to retention team of

non-bookers for follow-up

• 58% reduction in online customer service call volume Online customer call volume decreased from 35% of total call volume

to 15%

Software

18 Software

Snapshot• The premier global airline alliance• 11 airline members• Carrying ~1 million passengers per day

Challenge Required to link 11 different airline systems, the program needed a solution for ease data exchange across a complex web of disparate member infrastructures

Results • Dell Boomi AtomSphere allowed

oneworld to create a hub and spoke-modeled data exchange in the cloud.

• New IT hub allows member airlines to quickly integrate their IT systems into the alliance.

• Time and cost savings for all oneworld airlines. Software

19 Software

20 Software

Snapshot• Wearable cameras used by more

consumers, professional athletes, and video production professionals than any other camera in the world

• 300% year-over-year company growth

Challenge Meeting the stringent EDI compliance standards of key retailers who sell GoPro cameras

Results • Dell Boomi cloud solutions scaled IT to

meet demands of company growth

• Achieved EDI and application integration: 25 to 30% of transactions now flow through EDI

• Saved 30% over competitive solutionSoftware

21 Software

Snapshot• Public school district with 26,000

students and 4,800 teachers /staff• 21 elementary schools, six middle

schools and seven high schools

Challenge District is tasked with securing on its network over 9,000 student and employee mobile devices at any one time.

Results • By deploying a Dell SonicWALL

solution, district cuts costs by 50%• Students increase access to critical

educational resources; teachers can access other schools around the world

• Mobile device users are authenticated, ensuring secure BYOD Software

22 Software

Snapshot• One of the largest providers of energy

infrastructure in North America• Employs over 4,000 people

Challenge Old in-house access request application was time-consuming for users and lacked an access review process.

Results • Dell Identity and Access Management

software provided an enterprise wide customized access request portal enabling end-users to “shop” for, and request role based access

• Frictionless full visibility and control now in the hands of the right people.

Software

23 Software

Snapshot• Non-profit, independent preparatory

school educating 1,250 students

Challenge The IT team lacked a solution to efficiently manage the growing number of student-assigned laptops and tablets

Results • Experienced nearly 700% ROI

• Reduced service desk calls by 56%

• Utilizing Dell KACE appliances, MICDS efficiently reimages several hundred devices

Software

24 Software

Snapshot• Global electrical contracting company

Challenge Needed a flexible backup and DR solution to meet requirements of global mobile worksites around the world. Backup physical, virtual, cloud restore anywhere.

Results • Dell AppAssure reduced Truland’s

backup labor costs by 60%• 30-40 % storage space savings

Software

25 Software

Snapshot• Video production and visual effects

leader in Canada• Post services/resources include VFX

and onset supervision and SD, HD, 2K, 4K digital work flow management

Challenge Complex backup software GUI overtaxed their small staff and multiple operating systems

Results • Employees enable backup jobs and

easy restores with Dell NetVault• Linux, Mac OS X and Windows

operating system supportSoftware

Software Group

Dell

Giving you the Power to Do More