INTRODUCTION In 2001, Dell Computer became the world’s largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing there seller channel that accounts for most of the world’s PC sales. This direct customer relationship is the key to Dell’s business model, and provides distinct advantages over the indirect sales model. Dell’s direct relationship with the customer allows it to tailor its offerings to customer needs, offer add-on products and services, and use the Internet to offer a variety of customer services. In addition, Dell’s PCs are built to customers’ specifications upon receipt of an order, giving Dell additional advantages over indirect PC vendors who must try to forecast demand and ship products based on those forecasts. Dell’s direct sales and
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INTRODUCTION
In 2001, Dell Computer became the world’s largest personal computer
vendor, continuing to gain market share and post profits in an industry
struggling with slumping sales and billions of dollars in losses. Dell sells
90% of its PCs directly to the final customer, largely bypassing there seller
channel that accounts for most of the world’s PC sales. This direct customer
relationship is the key to Dell’s business model, and provides distinct
advantages over the indirect sales model. Dell’s direct relationship with the
customer allows it to tailor its offerings to customer needs, offer add-on
products and services, and use the Internet to offer a variety of customer
services. In addition, Dell’s PCs are built to customers’ specifications upon
receipt of an order, giving Dell additional advantages over indirect PC
vendors who must try to forecast demand and ship products based on those
forecasts. Dell’s direct sales and build-to-order model has achieved superior
performance in the PC industry in terms of inventory turnover, reduced
overhead, cash conversion, and return on investment.
Dell’s business model is simple in concept, but very complex in
execution. Building PCs to order means that Dell must have parts and
components on hand to build a wide array of possible configurations with
little advance notice. In order to fill orders quickly, Dell must have excellent
manufacturing and logistics capabilities supported by information
LAPTOPS that enable it to substitute information for inventory.
The demands of Dell’s model have led it to adopt a new
organizational structure referred to as a virtual company or value web
(Figure 1). It is marked by a focus on a few key strategic activities, and
extensive outsourcing of non-strategic activities. Dell works closely with
external partners to produce its PC products and to offer its customers an
array of additional products and services that add value and allow Dell to
capture a larger share of the customer’s IT spending.
To manufacture its products, Dell coordinates a global production
network that spans the Americas, Europe and Asia, combining in-house final
assembly with heavy reliance on outside suppliers and contract
manufacturers.
Manufacturing of printed circuit board assemblies (PCBAs),
subassemblies (box builds), and some final products (mainly notebook PCs)
is handled by contract manufacturers or original design manufacturers such
as SCI, Solectron, Celestica, Hon Hai, Quanta and Arima. Like other PC
makers, Dell relies on outside suppliers for components and peripherals such
as disk drives, CD-ROM drives, semiconductors, add-on cards, monitors,
keyboards, mice and speakers. Its PCs can be bundled with standard
software such as Microsoft Office or with specialized software requested by
corporate customers.
History :
In 1996, Dell began selling computers via its web site
Introduced the 316LT, the company’s first notebook computer in
1989
Joined the top-five computer Laptop makers worldwide in 1993
Earning appr. $1 million per day 7 months after the launch of
dell.com in 1996
Introduced E-Support, an online tool to provide technical support
to customers 1999
1999, Dell overtook Compaq to become the largest seller of
personal computers in the US
2007, Dell set a goal of becoming the greenest technology
company on Earth for the long term. The company launched a
zero-carbon initiative
For the first time, Dell achieves No. 1 ranking in global market
share in 2001
2003, name was changed to "Dell Inc."
2006, Dell purchased the computer hardware manufacturer
Alienware
Dell Structure :
It conducts operations worldwide, and manages business in three geographic
Americas region, based in Round Rock, Texas, covers the U.S.,
Canada, and Latin America.
Europe, Middle East and Africa (EMEA) region, based in
Bracknell, England, covers Europe, the Middle East, and Africa.
Asia Pacific-Japan (APJ), based in Singapore, covers the Asian
countries of the Pacific Rim as well as Australia, New Zealand,
and India.
Major customers:
large corporations,
government agencies
medical and educational institutions
small business
individuals
PRODUCT PROFILE
Dell Studio 14z
Price Rs 35,000/- INR Key Specs:
Processor: 2.4GHz Intel Core 2 Duo P8600Memory: 3GB RAMStorage: 320GB hard driveOptical Drive: None (optional)Screen: 14 inches (1,366x768 native resolution)Graphics: Nvidia GeForce 9400M G (256MB)Weight: 4.85 pounds (with eight-cell battery, as tested)Dimensions (HWD): 0.8x13.2x9 inchesOperating System: Windows Vista Home Premium Edition (64-bit)
Dell Inspiron 1420 Laptop
Price Rs 32,500/- INR Key Specs:
Processor: 2GHz Core 2 Duo T7300Memory: 2GB DDR2Storage: 160GB hard driveOptical Drives: 8x DVD±RWDisplay: 14.1-inch TFTGraphics: nVidia GeForce Go 8400 GS (128MB)Operating System: Windows Vista Home Premium
Dell Inspiron Mini 10 with TV Tuner
Price Rs 30,750/- INR
Key Specs:
Processor: 1.6GHz Intel Atom Z530Memory: 1GB RAMStorage: 160GB hard driveOptical Drive: NoneScreen: 10.1 inches (1,024x600 native resolution)Graphics: Integrated Intel GMA 500Weight: 2.9 pounds Dimensions (HWD): 1.3x10.3x7.2 inchesOperating System: Windows XP Home Edition (32-bit)
Dell XPS M1330 Laptop
Price Rs 28,000/- INR Key Specs:
Processor: 2.2GHz Core 2 Duo T7500Memory: 2GB DDR2Storage: 160GB hard driveOptical Drives: Double-layer DVD±RWDisplay: 13.3-inch wide-screen TFTGraphics: nVidia GeForce Go 8400 GS (128MB)Operating System: Microsoft Windows Vista Home Premium
Dell Inspiron 1501
Price Rs 27,000/- INR Key Specs:
Processor: 1.6GHz Turion 64 X2 TL-50Memory: 2GB DDR2Storage: 60GB hard driveOptical Drives: Double-layer DVD±RWDisplay: 15.4-inch TFTGraphics: Integrated ATI Radeon Xpress 1150Operating System: Windows Vista Home Premium
SUGGESTIONS
The following are the suggestions given by the consumers at the time of
the survey conducted.
1. The Dell should improve its quality.
2. The Dell should reduce its prices.
3. The Dell should improve its post sale services.
4. The Dell should maintain its Brand image.
5. The Dell should improve its Sales promotional activities.
6. The Dell should launch a new model of product at regular
intervals.
7. DELL Company should follow the promotional activities more
like offers which generally increase the sales.
8. The company and its dealers should increase the attachments with
the customers.
Laptop displaymatrix
The aims for which you are buying a laptop, will strongly affect the choice
of the laptop. It is more comfortable to work with a large display, but
compactness and small weight have their advantages.A laptop with 17 and
15,4 display diagonal can be used for the playing games as well as for office
for office work
Laptop processor
Processor is one of the main part of every
computer, including a laptop. When you
are going to buy a laptop, the main
indicator for you will be CPU clock.
Besides, here there are some details
connected to energy
consumption and heat generating
Motherboard
It is important that the motherboard
has an additional slot (one or
two) for the RAM increase Every
producer tries to decrease the
dimensions and the weight of the
laptop, that’s why every model
has a special motherboard. There
is no possibility to change it
during the upgrading
Laptop HDD
HDD in the laptop, as well as in the PC is a main information carrier. The
capacity of HDD depends on the aims imposed on the laptop. You can buy a
laptop with HDDfrom40 to 200GB. Of course the price of the laptop will
depend on the HDD parameters
RAM
Minimal RAM capacity of the laptop necessary for its work is 256 MB. If
you are going to work with resource-intensive facilities, then you should buy
a laptop with RAM from 512MB. As well as on the PC, if the RAM is not
enough, the part of the data will be transferred to the hard disk. It will
decrease the working speed and will heighten the energy consumption. The
necessity of RAM extension should influence the choice of the laptop.
Laptop graphics card
You cannot choose a laptop graphics card. You can buy a laptop only with
an installed graphics card. Originally, producers didn’t pay a lot of attention
to this parameter, because laptop was created for office work. Nowadays,
when the users have more needs, you can buy a laptop with a powerful
graphics card with its own memory up to 256MB
Laptop sound card Laptop sound card is usually built-in and has
all the necessary facilities. Built-in AC’97 codec is enough for audio files
reproduction. Laptop often
has a built-in acoustics. These speakers are not very powerful, so if you
want to have a more qualitative sound, you should buy additional speakers.
The sound card should have and audio input.
Keyboard and laptop positioner
Laptop keyboard
differs from the standard one. Keys can have
unusual sizes and arrangement. Usually part of
the keyboard with letters is full-size, and other functional keys are smaller
and are arranged differently.
Netcard, modem, Wi-Fi module
Communication facilities are very important for everyone who is going to
buy a laptop. That’s why modern models usually have a modem (standard
V.90/V.92, 56k). Ethernet 10/100 Mb/sec netcard is built-in. Ethernet
(Wi-Fi) standard 802.11 b/g is becoming more and more popular. It isn’t a
problem to buy a laptop with Wi-Fi module nowadays. Many modules are