Refer to our website 1 Production printing www.ricoh.com/products/office/ Total solutions to help print service providers expand operations Commercial Printing Delivering total print solutions We will lead the transition from offset to digital printing by combining high-performance solutions with on-demand digital printing presses. Strategic direction • Expand profits by providing workflow solutions to existing customers • Secure new customers among leading commercial printers and expand business Offices Current value New value Non-office customers Broaden printing technology potential Strength Printing technologies (optics, mechatronics, and chemicals, etc.) MFPs/ laser printers (core businesses) Thermal (laser printing) Commercial printing Bio printing Industrial printing 3D printing 27 Ricoh Group Sustainability Report 2017 Business environment and growth areas The Ricoh Group fully entered the production print- ing business 1 in 2007, focusing on the evolving changing needs of the printing market. We expanded our products and services to cater to a range of market requirements, including for intensive in-house and core systems printing and print-on-demand commercial printing. There is tremendous potential in commercial printing, where key customers are in the advertising, publishing, and other sectors, and needs are diverse. That market is worth an estimated ¥40 to ¥50 trillion, including for conventional offset print- ing. Demand is not just for conventional offset print- ing, and extends to high-value-added areas, such as on-demand and variable printing allowing small print runs whenever needed. We responded to these market trends by packaging products and workflow solutions delivering exceptional performance at attractive prices to cus- tomers in the printing industry. We aim to drive the offset to digital transition while securing new com- mercial printing customers. We are also focusing on proposals for advanced printing processes that bring together our printing technologies and expertise in proposing solutions that help improve the productivity of customers throughout the value chain, encompass- ing consulting through printing and delivery. We are drawing on the technologies, functions, and knowhow of PTI Marketing Technologies, Inc., Avanti Computer Systems Limited, and Interconnect, Inc., and other Group companies that have under- taken strategic investments and acquisitions in the past few years to reinforce our structure for providing total business workflow support for our customers. Peter Williams Corporate Vice President General Manager of Commercial and Industrial Printing Business Groups Ricoh Co., Ltd. Commercial and Industrial Printing Business Work with corporate sales divisions and ad agencies to draft plans for sales promotion campaigns Cooperation Post-Processing Packaging and delivery Prepress Marketing and consulting Involved from print content preparation stage • Support effective approaches for using print media and creating content Order and Bill Collection Processes Estimates Orders Input Invoices Printing Process Providing management systems that make operations more efficient • Control hybrid offset and on-demand printing • Content management Customers’ business domains Receipt of order/ manuscript Production editing Output Post- treatment
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Delivering total print solutions - Ricoh · than with screen printing. We reinforced our industrial inkjet business by launching the RICOH Ri 3000 and Ri 6000 Direct to Garment printers
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Color cut-sheets models are driving earnings gains
in the commercial printing business.
The RICOH Pro C5210S/C5200S color production
printer, launched in January 2017, offers more
robust paper handling and superior image quality.
We are harnessing oil-free color PxP-EQ toner, based
on our proprietary polymerization technique, as well
as surface-emitting semiconductor laser technology
to materialize higher image and other quality while
improving speed, reducing noise, and accelerating
warm-up times to create more comfortable business
environments for customers.
The RICOH Pro C7100 series can use white and
fluorescence toner, and is being used for high-value
printed materials featuring advanced designs.
The RICOH Pro 8200 series monochrome produc-
tion printers provide greater productivity and image
quality than predecessor models. Key customers are
retailers, financial institutions, and public agencies
that have major in-house print volume needs, as well
as printing firms with commercial printing operations.
In November 2016, we augmented RICOH Customer
ExperienceCenters(CECs)inTokyoandThailand,
following CECs in the United Kingdom and the United
States. We thus maintain such centers in all four oper-
atingregions.CECTOKYOenablescustomersto
immerse themselves in workflows ranging from taking
commercial printing orders to editing, printing, post
processing, packing, and shipping. Through in-house
printing, we gain deep understandings of customer
businesses, reflecting what we learn in development,
planning, and production and in creating innovative
solutions. We provide customers with manufacturing
expertise that we have cultivated over the years.
Through consulting services that support business
tasks, we recommend business improvements to
customers through consulting services that support
business tasks, reinforcing our credibility while
endeavoring to build our presence in the commercial
printing market.
By leveraging the collaboration of each of our Cus-
tomer Experience Centers, we seek to expand our
business in the growing commercial printing arena
while sharing our expertise and catering to the various
requirements of customers.
IndustrialPrinting
Expand the potential of printing through inkjet technology cultivated over many yearsWe are helping customers to reform their value chains by providing industrial inkjet printheads 1 ,