Delivering Energy as a Service May 8, 2014 Adrian Tuck, CEO, Tendril Kelly Griffin, Information Solutions Strategy and Marketing Executive, Duke Energy
May 08, 2015
Delivering Energy as a Service
May 8, 2014
Adrian Tuck, CEO, TendrilKelly Griffin, Information Solutions Strategyand Marketing Executive, Duke Energy
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What We’re CoveringINTRODUCTION
• The World is Changing
• We’ve Seen this Before
• The New Duke Energy
• Consumer-Centric ESPs
• Interactive Discussion
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Tectonic Shifts in the Energy IndustryTHE WORLD IS CHANGING
TECHDISRUPTION
REGULATORYHURDLES
ENLIGHTENEDCUSTOMERS
ENERGYSERVICE
PROVIDER
・Syndicates forming – Google/Nest
・Non-traditional electricity providers
・Growth in solar
・Demand-side programs・Growth in DERs
・The iPad generation
・Increased value in bundled services
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The Airline IndustryWE’VE SEEN THIS BEFORE
TheNewDukeEnergy
Becoming Customer Focused
The old Duke Energy delivered electricity to meters or rate payers with a focus on cost to serve.
The new Duke Energy empowers customers to take control of their energy use by providing them information and services and earning a seat around their table as their trusted energy advisor.
Duke Energy tries to make it as easy as possible to set up an account and we go above and beyond…
We are uniquely positioned to deliver recognizable value by helping our customers “Connect the Dots” between what they see and what they pay
Our strategic focus is to Lead with Information to our customers in order to Empower the Connected Home
The My Home Energy Report is our flagship information product which had considerable success in 2013…from profit & reports delivered to a marriage saved
The My Home Energy Report (MyHER):
1. Informs customers about their energy use in a way that is quick and easy to understand
2. Compares customer energy use with like households in similar type homes
3. Motivates customers to change behavior and reduce their energy use with timely tips and offersReports distributed since 2013: 13 MILLION
EBIT delivered to the company: $10.8mm kWh saved: 1/4 GWh or power to run 21,357 homes for a year
Sales generated for other programs: 14,010
Family discussions generated: COUNTLESS
Marriages Saved: 1
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Becoming a trusted energy advisor starts with providing value
Bringing even more value to Duke Energy customers
MyHER Interactive
MyHER Interactive Mobile
• Flexible, cost-effective platform that combines EE & DR and next-selling into an internet-accessed HVAC management system
• Engages customers to easily monitor, understand and change consumption through smart thermostat
• Differentiated by including “personal home energy use” data and targeted energy saving tips
• Filed to include water heaters, home appliances and devices
• Ability to cross sell the portfolio and drive future growth
HōM™ Energy Manager
Retailers Vendors
Value Added Bundlers
Companies are already successfully bringing these solutions to consumers
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Energy First
THE TENDRIL APPROACH
TIME
VA
LUE
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• Multi-channel engagement
• Educate consumers on the sources and uses of Energy
• Bring personalized offers to consumers complete with individual ROI calculations and provide guided suggestions for investment in additional goods and services
• Give consumers the convenience they desire through smart-phone, desktop and Internet apps, control, orchestrate devices in the background to meet comfort, economic and environmental outcomes, and put the customer in control of their living environment
ENGAGE CUSTOMERS
PERSONALIZEENERGY
CONVENIENCE,COMFORT &CONTROL
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Meeting Utilities Where They Are Today
CREATING A PATH FOR TOMORROW
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• Multi-channel engagement
• Educate consumers on the sources and uses of Energy
• Bring personalized offers to consumers complete with individual ROI calculations and provide guided suggestions for investment in additional goods and services
• Give consumers the convenience they desire through smart-phone, desktop and Internet apps, control, orchestrate devices in the background to meet comfort, economic and environmental outcomes, and put the customer in control of their living environment
ENGAGE CUSTOMERS
PERSONALIZEENERGY
CONVENIENCE,COMFORT &CONTROL
TODAY’S PROGRAMS
EE, DR,New Tariffs,etc.
COMPETITIVE ENERGY RETAIL MODEL
Boiler Maintenance,Surge Protectors,
Home Energy Audits, etc.
FUTURE ENERGY OPPORTUNITIES
Solar, Storage, EV, etc.
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The Attributes of a Consumer-Centric Energy Service Provider
Integrated approach to customer experience
One size doesn’t fit all
Don’t outsource
Think beyond compliance
BEST PRACTICES
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Let’s Have a Discussion
Q&A
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Thank You