Delivering Digital at the V&A vam.ac.uk/digital Digital Content Delivery Manager Victoria and Albert Museum Andrew Lewis
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Delivering Digital at the V&A
vam.ac.uk/digital
Digital Content Delivery ManagerVictoria and Albert Museum
Andrew Lewis
Today we will bethinking about…
Re-useabledigital assets
Evidence-basedDecision making
User-centred development
Working methods
@rosemarybeetleFollow…
slideshare.net/AndrewLVandAThis session’s slides are here…
Before you start typing…
vam.ac.uk/digitalLots of free ideas at
One chair. One
authoritative digital asset.
Search the Collections (STC)
Mobile STC
Website auto-display module
Furniture gallery digital labelDigital map
One chair. One
authoritative digital asset.
At least five uses
Assets from Web content system
AssetsFrom
Vimeo.com
Assets From
Blog database
Assets From
Shop database
Assets From
Collection records
V&A Digital Map – optimised for enjoyable discovery on a tablet
V&A Digital Map – optimised for enjoyable discovery on a tablet
Collection object assets
fed via web API
V&A Digital Map – optimised for enjoyable discovery on a tablet
Event assets fed via web API
Re-useabledigital assets
Evidence-basedDecision making
User-centred development
Working methods
Re-useabledigital assets
Evidence-basedDecision making
User-centred development
Working methods
Banner
A CB
BannerA B
E FC D
ABC
Banner
Testing prototypes in galleries with
users
Thumbs
Fingers
Fingers, guided by talking to companion
Don’t just test with one person
Head mounted video cameras
Direct observation of users
Search/Room/Tour• Room: 72% (28/39)• Tour: 15% (6/39)• Search: 18% (7/39)
Trend feedback• Saw Theme tours but chose Room tours,
as easier to navigate and find next object“I started in the artist tour, but I couldn’t see the object, and so I went to ‘Rooms’ and followed through.”
Structured interviews
Fast pages - good for users and better search ranking
Page weight – you will have to make decisons
Re-useabledigital assets
Evidence-basedDecision making
User-centred development
Working methods
Things you can know from looking at user behaviour
How do peopleuse your navigation?
Why?
Why?
How do people really touch your
services
How much do users pinch to zoom?
How often do users scroll?
Screen size affects layout and behaviour
Game results affect the uptake of calls to action
11.7%11.1%
10.6%19.4%
0.9%2.0%
3.5%3.4%
Game results affect impact of calls to action
“positive” result “negative” result
Where do visitors really go onyour Wi-Fi?
Where?
Language?
How do people engage with your
collections?
This is the interesting bit
BrowsingTop 10 object pagesviewed, by country
EngagingTop 10 large images
downloaded, by country
How do people really use your
audioguides?
tap, tap, taptappity tap
etc.
All the interaction
s
of each individual
user
for every session
Mobile behaviour varies across content
Green= Mobile Red= Tablet Blue=Desktop
Using A-B testing to make changes
15% more click-throughs without a carousel
A - with carousel B - without carousel
Re-useabledigital assets
Evidence-basedDecision making Working methods
User-centred development
Simple prototypescan be effective
PaperPrototypes
Giant Home Page
PaperPrototypes
Cardboard Audioguide
Drawing on printouts…
Drawing on whiteboards…
How do you visualise an algorithm?
YUK!
Crowdsourcing on Twitter: #mobilewifisplash
Based on #musetech community commitment!
User Experience Awards finalist 2015
Take part and learn with #museumphonesigns
Agile development - sprint boards in Trello
Thank you
vam.ac.uk/digitalVictoria and Albert Museum
Slides
@rosemarybeetleslideshare.net/AndrewLVandA
Follow
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