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© 2009 RightNow Technologies, Inc. Customer Experience Kevin Paschuck Vice President, Public Sector December 3, 2009 Delivering in the Cloud
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Delivering Customer Service in the Cloud

May 15, 2015

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How to Improve Customer Experience While Reducing Costs. Presented by Kevin Paschuck, VP Public Sector at the 2009 Digital Government Institute’s Government Customer Service Conference.
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Page 1: Delivering Customer Service in the Cloud

© 2009 RightNow Technologies, Inc.

Customer Experience

Kevin Paschuck

Vice President, Public Sector

December 3, 2009

Delivering

in the Cloud

Page 2: Delivering Customer Service in the Cloud

© 2009 RightNow Technologies, Inc.

Meet Sam

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A.K.A.

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Mr. Directorof Customer Service

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Sam lives in …

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He takes the …

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and enjoys …

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© 2009 RightNow Technologies, Inc.

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Sam cheers for …

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Sam is Great at …

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Leading People

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But lousy at …

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© 2009 RightNow Technologies, Inc.

Customer Service

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© 2009 RightNow Technologies, Inc.

contact centerlooks like …

Sam’s

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His websitelooks like …

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when itShould look like …

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to makeMatters worse …

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Infrastructure costs are high

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Samdoesn’t know

any better.

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© 2009 RightNow Technologies, Inc.

Sam, meet Diane.

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Ms. Managerof Customer Experience

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Diane also lives in …

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commutes on …

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© 2009 RightNow Technologies, Inc.

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and cheers for …

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Diane is alsoGood at …

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© 2009 RightNow Technologies, Inc.

LEADERSHIP

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but is Great at …

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© 2009 RightNow Technologies, Inc.

Customer

Experience

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why?

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She understands…

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3 EXPERIENCES THAT MATTER

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Benefits of Cloud Computing

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© 2009 RightNow Technologies, Inc.

The RULES of

business have CHANGED

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© 2009 RightNow Technologies, Inc.

Let’s take a look

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© 2009 RightNow Technologies, Inc.

WEB EXPERIENCE

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© 2009 RightNow Technologies, Inc.

Establish a Knowledge Foundation

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© 2009 RightNow Technologies, Inc.

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© 2009 RightNow Technologies, Inc.

SOCIAL EXPERIENCE

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© 2009 RightNow Technologies, Inc.

What is Social Media?

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Social Media uses Internet and web-based

technologies to transform broadcast

monologues (one to many) into social media

dialogues (many to many). It allows

everyone to be a publisher of knowledge

and information, transforming people from content

consumers into content producers.

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Listen and Participate

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Connectand

Engage

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Support Community

Innovation Community

Social Experience Designer

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CONTACT CENTER

EXPERIENCE

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Empower Frontline Employees

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Multi-Channel

Choice

Offer

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Listen to your Customers

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Design Seamless Experiences

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Measure and Continuously Improve

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Cloud Computing

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© 2009 RightNow Technologies, Inc.

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5 Pillars of IT Transformation

1. Citizen Engagement

2. Cost Reduction

3. Secure Computing

4. Innovation

5. Transparency

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© 2009 RightNow Technologies, Inc.

Characteristics

On Demand Service

Shared IT Resources

Dynamic Scalability

Device Independence

Subscription Service

Innovation

Lower Cost / Greener

Running Instantly

Deploy on any Client

Pay for Actual Usage

Benefits

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Private(Community)

The Cloud

Public

Hybrid

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Software-as-a-Service (SaaS)

Platform-as-a-Service (PaaS)

Infrastructure-as-a-Service (IaaS)

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Cloud solution must

address security

challenges … starting

point is NIST-853

Moderate

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The RULES of

business have CHANGED

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SOFTWARE as a Service

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Software as a SERVICE

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Results

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Expertise

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Deliver on the Promise

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Thank you

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THANK

YOU!

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© 2009 RightNow Technologies, Inc.

Kevin T. Paschuck

Vice President, Public Sector

[email protected]

kevin_paschuck