Innovative Technology at 1010data Delivering Analytics and Visualizations at the Speed of Lightning by Terri Sage, Chief Technology Officer Blazing-fast performance for analytics and interactive visualizations is the most important technology goal for 1010data. Powered by in-memory technology and a scale- out architecture for big data, this new class of progressive analytics platform is designed to support both analytics and visualization. Progressive analytics has a hyper- transformative effect on a business’ ability to deliver actionable insights at lightning speed and deliver better business outcomes.
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Innovative Technology at 1010data
Delivering Analytics and Visualizations at the Speed of Lightning by Terri Sage, Chief Technology Officer
Blazing-fast performance for analytics and interactive visualizations is the most
important technology goal for 1010data. Powered by in-memory technology and a scale-
out architecture for big data, this new class of progressive analytics platform is designed
to support both analytics and visualization. Progressive analytics has a hyper-
transformative effect on a business’ ability to deliver actionable insights at lightning
speed and deliver better business outcomes.
SOURCE DATA TO UNDERSTAND
CUSTOMERS
Companies store customer data in
silos with limited availability. But
increasing volumes of consumer-
generated content on social media
such as Facebook, Instagram, and
Twitter and global measurement
companies like Nielsen make rich
information about customers
available. Mobile connectivity via
smartphones and tablets collects even
more data, such as geolocation, and
information about how customers
behave throughout their days. An
integrated view of these sources
can give a company unprecedented
levels of retail and brand intelligence,
consumer behavior and loyalty,
merchandising effectiveness, sales, and
promotions efficiencies, supply chain
optimizations, store-level operations,
and retail pharmacy. Data can be
enriched with high value syndicated
data. Better data also leads to making
smarter investments for fixed income
and equity intelligence.
INTEGRATED DATA
Companies have a constellation of
data systems that generate critical
business and customer data. These
data systems are siloed, opaque, and
difficult to integrate. It is important
to integrate and unify data that is
relevant to the business.
DATA VISUALIZATIONS
Companies are good at producing
spreadsheets and tons of reports.
However, companies are unable to
quickly take data and place into a
visual context for detecting trends
and patterns in seconds. Good
data visualizations are essential for
analyzing data and making decisions
on data — spreadsheets and reports
aren’t easily consumable.
PROVIDE NEAR REAL-TIME
ACTIONABLE INSIGHTS NEEDED
TO RUN THE BUSINESS
Data is a key asset to any company,
but this asset needs to be readily
available in near real time and to
indicate the action to be taken. In
many companies, data and analytics
are not available for actionable
insights. Actionable insights are
direct, meaningful actions that can
be taken now or in the future based
on information that gives enough
intelligence to make the decision.
PROGRESSIVE ANALYTICS
Progressive analytics is used to
answer the “why” questions by
capture of large amounts of data and
running thru analytics software and
data visualization tools, then focusing
on smaller, reselected pools of data to
identify patterns. Progressive analytics
provides insights into the patterns or
anti-patterns inherent to an industry.
Data is a key asset to any organization, and this asset needs to be readily available to empower
companies across industries and the globe. The onset of COVID-19 has impacted historical and
seasonal trends and hence fast actionable insights is an imperative. We find that companies
have built separate technology stacks for data and analytical workloads, making it extremely
challenging to access the right information and visualizations at the right time to support near
real-time business decisions.
Data has to move from system to system, causing delays in delivering timely analytics and
insights — stale reports, missing data, the lack of advanced analytics, and absence of actionable
insights is an unbearable state for any company that needs fresh insights to remain competitive
in the age of the customer. Business users don’t want yesterday’s data tomorrow, they want
tomorrow’s data today. Companies are limited by trying to:
1010data offers a distributed, scalable platform built for the performance and availability
requirements needed for today’s large data volumes, actionable insights, and rich visualizations.
We expect progressive analytics platforms will see significant momentum for years to come
as a business’s ability to win, serve, and retain customers hinges on near real-time analytic
capabilities. 1010data enables companies to focus on their core business functions and
innovations rather than deal with challenges associated with architecting and designing a
progressive analytics platform.
For more than 20 years, 1010data has helped financial, retail and consumer goods customers monitor shifts in consumer demand and market conditions and rapidly respond with highly targeted strategies. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world’s foremost companies partner with 1010data to power smarter decisions. To learn more, visit 1010data.com.
Business users don’t want yesterday’s data tomorrow, they want tomorrow’s data today
About the Author
Terri Sage is Chief Technology Officer at 1010data. Follow Terri on LinkedIn or Twitter.