DELI- cious

OWNER: MATT GOSS

DELI-cious

Nature of Business

About the Deli

Deli Buy Snack Foods Get Fresh Meats and Cheeses Buy Premade Foods Order Homemade Sandwiches

Service IndustryStart-up BusinessSole Proprietorship

Products and Services

Meats Buy Meats like Ham and Bologna

CheesesDrinks

Coffee and Tea Sodas and Iced Tea

Snack Foods Chips Cookies Candy

Products and Services Cont.

Lottery ServicesDeli Services

Sandwich/Lunch Making Cafeteria Area

Soups Premade Soups

Location

5317 William Flynn HighwayGibsonia, PAOwn the Property700 Square Feet

Hours of Operation

Opens at 9:30 a.m.Closes at 7:30 p.m.At 9:30 a.m. people are out getting lunch for

their familyBy 7:30 p.m. people are just about done

getting food for the dayClosed on Monday

Price Ranges

Low to moderate pricesGood quality products for low pricesCustomers will want to come back if prices

are low and quality is highEveryday Low Pricing

Permits Needed for Operation

Zoning PermitBusiness License Department of Health Permit/Approval

The Company’s Mission

We want to provide… Low Prices for Food and Service Great Quality of Products Great Service Good Atmosphere in the Store

ORGANIZATION PLAN

Background of Entrepreneur

Graduated High SchoolBachelor’s Degree in Food Science25 Years Old

Job Titles

Cashiers 1 at a Time 2 Total

Deli-workers 1 at a Time 2 Total

Other 1 at a Time 2 Total

Job Specification Form

Hours and Wages

60 Total Hours a WeekAll employees get paid $8.00 / HourAll employees work 30 hours a weekTotal Weekly : $720.00Total Monthly : $28,80.00Total Yearly : $34,560.00

Hiring Process

Soliciting of ApplicantsApplicants Submit ResumesEmployment TestsInterviewReference ChecksMedical ExaminationEvaluation and Selection of CandidateNotification of Candidate and Employee

Marketing Plan

My Target Market

Age : 18-30Sex : MaleGeographic : Allison ParkSocio-Economic : Middle ClassEthnic : White

Advertising Plan

Magazine Ads Print Advertisement

Coupon Ads Outdoor/Specialty

Magazine Advertisemen

t•Print Advertisement

•Local Magazines

Coupon Advertisemen

t•Outdoor Specialty

•Local Newspapers

•Handed out as Flyers

Competitors

Giant EagleShop and SaveBZ DeliWagner’s Subway

Why am I better?

I have lower prices than my competitorsI still have good quality products Friendly EmployeesNicer StoreMore Services Provided

Financial Plan

Cost of Equipment, Furniture, and Other Assets

Start-Up Costs

Technology – $3,550.00Equipment – $2,940.00Furniture – $2,700.00Other Fixed Assets – $2,120.00Cost of Inventory – $24,960.00

Start-Up Costs Cont.

Legal and Accounting Fees – $750.00Licenses – $750.00Rent Deposit – $7,500.00Utility Deposit – $500.00Other One-Time Costs – $150.00

Income Statement

Loan Information

$400,000 loan paid over 12 years12 years = 144 monthsMonthly payment of $3,500I will pay $50,000 to start

The End