Delaware River and Bay Authority Social media Summit August 5, 2013 Social Media Research
Feb 13, 2016
Delaware River and Bay Authority
Social media SummitAugust 5, 2013Social Media Research
• Examples of effective social media efforts
• Daily posts
• Interactive Flickr pages
• Hashtag usage from other agencies/LIVE tweeting events
• Future expansion of other social media outlets: (Instagram, Pinterest, and Foursquare)
• CMLF 50th anniversary ideas
Outline
Alaska Marine Highway (Alaska State Ferry)
Throwback Thursday historical photos
User submitted photos
Baltimore Airport (BWI)
Each post exemplifies the airport’s uniqueness; bus transportation, covered and protected parking lots, local ads and billboards, electrical vehicle parking stations, and BWI’s rental car shuttle system.
Other agencies•Washington State Department of
Transportation•Washington State Ferry•DelDot•Golden Gate Bridge•New Jersey Turnpike•Atlantic City International•Philadelphia International
Daily PostsThe difference between successful social media outlets and unsuccessful ones.
Interactive Flickr pages
Live Tweeting
Effective Hashtag
Usage
New social media outlets
CMLF’s 50th anniversary• Employee stories featured on
the blog or Facebook page• Essay and art contests• Weekly passenger highlights• Ferry gift prizes and raffles• Free weekend trips to Cape
May or Lewes• Seafood cuisine recipe
contests• Cover photo contests
Alaska Marine Highway
50th anniversarycelebration
efforts
Follow:@demembridg
e@FlyWilmILG@CMLFerry