DELAWARE BUSINESS PLUS: • Guide to Vo-Tech Schools • Guide to Insurance July/August 2012 $3.00 2012 Restaurant, Meeting & Banquet Guide Ju Ju July ly ly/A /A /Aug ugus ust t 20 2012 12 $ $ $3 3. 3 0 0 00 00 0 0 0 0 20 01 12 2 R Re es st ta au ur ra an nt t, Meeting & Banquet G Gui id de 2 20 012 Restaurant Bon Appétit! A Publication of the Delaware State Chamber of Commerce DB_JulyAug12.indd 1 6/19/12 3:39 PM
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DELAWAREBUSINESS
PLUS:• Guide to Vo-Tech
Schools
• Guide to Insurance
July/August 2012 $3.00
2012 Restaurant, Meeting & Banquet Guide
JuJuJulylyly/A/A/Augugusust t 20201212 $$$33.3 0000000000
Your one-stop shop for places to eat, drink, rest your head or host a party.
INSURANCE AND FINANCIAL SERVICES ................................................................. 47
Delaware Business peeks in on Kelly Benefit Strategies, the consultants
that offer the ‘Total Benefits Solution.” BY EILEEN SMITH DALLABRIDA
GUIDE TO EDUCATION ............................................................................................. 53
Soup’s on at New Castle County Vo-Techs, where culinary programs train
the next generation of chefs, and a whole lot more. BY LARRY NAGENGAST
On Th e CoverThe 2012 Restaurant, Meeting &
Banquet Guide features The Buttery in
Lewes. Photo by Tom Nutter
Fritz Land and Chuck James admire the work of
Mary Page Evans during an evening mixer at the
Delaware Art Museum. PHOTO BY COLEEN HEAVER
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 2
1201 NORTH ORANGE STREET, P.O. BOX 671 • WILMINGTON, DE 19899-0671
(302) 655-7221 • (800) 292-9507 • WWW.DSCC.COM
The mission of the Delaware State Chamber of Commerce is to promote an economic climate that strengthens
the competitiveness of Delaware businesses and benefits citizens of the state. The Chamber will provide services
members want; it will serve and be recognized as the primary resource on matters affecting companies of all
sizes; and it will be the leading advocate for business with government in Delaware.
DELAWARE STATE CHAMBER OF COMMERCE
EDITORIAL STAFF
William R. AllanChairman
James A.WolfePresident/CEO
Matt AmisManaging Editor
CHAIRMANWilliam R. AllanWilliam Allan & Assoc., LLC
IMMEDIATE PAST CHAIRMANThomas J. CooperCooper Realty Associates
CHAIR ELECTHinton LucasDuPont
VICE CHAIRMark StelliniVirtual Resources
TREASURERBarry CrozierBelfint, Lyons & Shuman
Sylvia Banks DuPont
Ernie Dianastasis CAIDonald T. FultonGeorge J. Weiner Associates
Pierre du Pont HaywardUniversity of Delaware
Alan LevinDelaware Economic Development Office
William E. ManningSaul Ewing LLP
Chip RossiBank of America
Richard D. RowlandRowland, Johnson & Co., PA Dennis M. SalterSummit Realty Advisors, Inc.
Fred C. Sears, IIDelaware Community Foundation
Mark TurnerWSFS Bank
Michael S. UffnerAutoTeam Delaware
Richelle VibleCatholic Charities of Delaware
EXECUTIVE COMMITTEE
James A.WolfePresident/CEOMarianne K. AntoniniSenior Vice PresidentA. Richard HeffronSenior Vice PresidentJanine G. SorbelloSenior Vice President & Executive Director, The PartnershipJohn H. Taylor, Jr.Senior Vice President & Executive Director, DPPI
Matt AmisCommunications ManagerCheryl CornExecutive Assistant to the PresidentSenior Vice President CommunicationsDenee CrumrineProgram & Communications SpecialistManager, Small Business AllianceKatie DunnCommunications & Events AssociateLinda D. EriksenAccounting Associate
Greg GrossDirector of Government RelationsChuck JamesAccount ExecutiveLisa PrickrilEvents ManagerArlene SimonAccount ExecutiveBill StephanoDirector of MembershipPatrina WallaceInformation Administrator
STAFF
BOARD OF DIRECTORS
Linda AmmonsWidener University School of Law
Julian H. BookerDelmarva Broadcasting Company
David B. BrownPotter Anderson & Corroon, LLP
I.G. Burtoni.g. Burton & Co., Inc.
Timothy J. ConstantineBlue Cross Blue Shield of Delaware
Charlie CopelandAssociates International, Inc.
E. Andrew DiSabatinoEDiS Company
Orlando J. George, Jr.Delaware Technical & Community College
Martha S. GilmanGilman Development Company
Robert V.A. Harra, Jr.Wilmington Trust Company
John E. Healy IIIHealy Long & Jevin, Inc.
Michael HoughtonMorris, Nichols, Arsht & Tunnell, LLP
Tyrone JonesAstraZeneca Pharmaceuticals LP
Chris KennyShopRites of Delaware
Bernhard KochAAA Mid-Atlantic
Richard H. LaPentaInsurance & Financial Services, Ltd.
Robert J. Laskowski M.D.Christiana Care Health Systems
Renee LewandowskiAgilent Technologies
Michael MacFarlanTD Bank
Cathy MacFarlaneING DIRECT
Scott MalfitanoCSC - Corporation Service Company
Nicholas MarsiniPNC Bank, Delaware
John McCarthyAstraZeneca Pharmaceuticals LP
Paul M. McConnellMcConnell Development, Inc.
Chad MooreThe Bellmoor
Bret MorrisA.R. Morris Jewelers
Theodore J. PrushinskiCitizens Bank
Michael RatchfordW.L. Gore & Associates, Inc.
John S. RileyAshland, Inc.
W. Laird Stabler, IIILaird Stabler & Associates, LLC
Gary R. StockbridgeDelmarva Power
Clinton WalkerBarclaycard US
William S. WallaceJPMorgan Chase
Robert W. WhetzelRichards, Layton & Finger
Katie WilkinsonFulton Bank
Harry L. WilliamsDelaware State University
Fred MillerPresident
ADVERTISING SALES / Miller Publishing, Inc.
Message fromthe President
One of the biggest strengthsof the Delaware State Chamberof Commerce is its legislativeprowess—our unique ability to spuractual change in Dover.
With that in mind, we couldn’tbe more pleased with Gov. JackMarkell’s deal with municipalitiesthat will lower electric rates in orderto foster more economic devel-
opment. A memorandum of understanding was craftedbetween the state and town leaders that will provide localgovernments the opportunity to upgrade their electric utilitysystems, making them more efficient and cost effective.
It’s been a longtime goal to lower Delaware’s utility rates,and the agreement will not only help our current busi-nesses, but will also make Delaware more attractive tothose businesses that might want to expand or locate newfacilities in the region.
Our vice president of government affairs, Rich Heffron,also led the charge in workers’ compensation reform.Despite a one-year average increase in workers’ compen-sation costs in 2011 (a result of increased accident filingsin 2008-2009), overall since the inception of the updatedworkers’ compensation statue in 2008, costs have gonedown 18 percent for the residual market and 22 percentfor the voluntary market. First quarter projections for 2012are for rates to begin dropping again. That adds up to costreductions in five of the last six years. That’s a big deal.
We’re also pleased to have another great Superstars inEducation campaign in the books (pun intended). Thoughwe’re sad to lose Education Secretary Lillian Lowery toMaryland, I think we gave her a proper sendoff duringour awards dinner. Take a look at the pictures from thatevening on page 56.
We hope you enjoy the 2012 Restaurant, Meeting &Banquet Guide as much as our board members did. A fewof them, including our chairman Bill Allan and our imme-diate past chairman Tommy Cooper, took the time to tellus about their favorite restaurants. The results of which canbe found on page 25.
The restaurant, hotel and hospitality industry make upa huge chunk of the retail sector. And in many ways, theirhealth reflects the health of our economy. So do your partto support local business, and we’ll do the same.
After all, it is summertime. Start your party here.
DELAWAREBUSINESS
James A. Wolfe
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DELAWARE BUSINESS | Ju ly /Augus t 2012 3
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LEGISLATIVE PRIORITY
This Year, Don’t Forget Local Officials on the Frontline
BY RICH HEFFRON
IT’S A PRESIDENTIAL ELECTION YEAR, and most votersare just beginning to focus on the race between President Barack Obama and his Republican challenger, Gov. Mitt Romney.
Turnout is always higher when Americans have the opportunityto choose the person who will lead their country for the next fouryears. Media attention and the excitement that it generates areprimarily focused on national and statewide races for governors,and seats in the U.S. Senate and House of Representatives. This isreflected by the quadrennial uptick in voter turnout.
But too often overlooked are the races for important localgovernment offices. Two particularly challenging races takingplace this year are for New Castle County Executive and Mayorof Wilmington. Political scientists and experts argue that localofficials hold greater influence on people’s lives because theymake decisions that affect their constituents on a daily basis. Inrecent years, these New Castle elections have been decided inSeptember primaries because of the growth of the DemocraticParty in northern Delaware. That of course is subject tochange, but so far it does not appear that the Republican orIndependent candidates will be competitive at this stage of the2012 election.
The candidates for these and other local offices will not be deter-mined until July 11, the day after the filing deadline. But the issuesthat all candidates should address are clear.
Public Safety
People do not want to live, and businesses will not want to locatein areas where they do not feel safe. Illegal drug trade is indisput-ably tied to the public safety crisis in this country. New CastleCounty and Wilmington are not alone in trying to decide howbest to address criminal activity, yet far too many crimes involvingviolence in our area are a product of substance abuse and thecompetition to profit by feeding people’s dependence.
Local government is on the frontline in this battle, and yet thereis no easy answer, no silver bullet. There are multiple means ofaddressing the problem—police enforcement policy, communityinvolvement, alcohol and drug abuse treatment, job creation,youth programs, public education, job opportunities and trainingfor former prisoners—and the list goes on. But the fact is thatlocal government leaders must be willing to find creative meanswhile working tirelessly to reduce crime if they expect their juris-dictions to grow economically and prosper.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 4
Fiscal Stability
Since the financial collapse of 2008, local governments havefaced extremely difficult financial conditions. A sluggish upturn hasmade things marginally better, but it hasn’t provided a clear path toresolving the nagging budget dilemma.
Until the housing market improves dramatically, providing NewCastle County with increasing transfer tax receipts and a growing
property tax base, it will be necessary to carefully monitor spendingwhile looking for potential new sources of revenue. Both are mucheasier said than done, especially in a time when the taxpayer wantshis elected officials to hold the line on spending and taxes whileproviding the same level of service.
The City of Wilmington has a similar problem when it comesto growing the tax base. The only way the city will accomplishthis is through the expansion of business opportunities, which willprovide an increase in property and wage tax receipts. It will alsoprovide jobs for residents in the local jurisdiction with the state’shighest unemployment rate.
Economic Development
Some degree of economic growth has occurred in isolated loca-tions such as the Christina Riverfront, the Route 301 corridor,and Smyrna. There are future bright spots to anticipate, like theformer Chrysler Plant site in Newark, which is now owned by theUniversity of Delaware.
Though these are undoubtedly good signs, the struggle continuesto keep ahead of those businesses that are cutting back on Delaware-based activities. Sustainable, controlled growth is an absolute necessityif economic conditions are going to improve at a healthy pace.
The leaders of local jurisdictions are fortunate that they have apartner with state leaders who are focused on retaining, expandingand attracting employers who will provide jobs and revenue to stateand local governments.
All Delaware’s local government officials face some aspect of theseissues every day. It is essential to address each of them, realizingthat resolution is complex, and rarely comes easily.
A wise person in the local business community realizes that each ofthese issues affect their success. Business leaders must offer their coop-eration with whomever is elected, and public officials must be willingto approach businesses with ideas and concrete partnership plans.
But first, our citizens must decide who they want to tackle thesechallenging jobs.
Legislative Priority
Th e leaders of local jurisdictions are fortunate
that they have a partner with state leaders
who are focused on retaining, expanding and
attracting employers who will provide jobs
and revenue to state and local governments.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 5
Membernews&Notes››
The concept of “Early College
High Schools” has become
popular throughout the country and for
a good reason — they are helping to
bridge the gap between high school and
college among low-income and under-
served populations.
Research from the Bill and Melinda
Gates Foundation shows that if you
increase academic standards and rigor,
and offer the added incentive of col-
lege credits (as Early College Charter
Schools do), then students will perform
better than those in traditional schools.
Delaware State University caught
wind of this national trend and began
to develop a new charter school to be
housed on the DSU campus.
“It demystifies the college experi-
ence,” says Provost Alton Thompson,
chair of the Founding Board of Directors
for the new school, and the leader in its
development.
Their focus for the school is
Science, Technology, Engineering, and
Mathematics, otherwise known as STEM.
“The STEM focus will allow us to
parlay our university’s strengths into the
early college school — these are the
areas in which we are strongest as a
university,” says Thompson.
This school would be the first of its
kind in Delaware. If it succeeds like the
others around the country, it could mean
increased opportunities for underprivi-
leged and low-income students. Plus,
students who attend could earn up
to 60 college credits — which means
a potential savings of 50 percent on
college costs. This savings encour-
ages students who wouldn’t have
otherwise attended college to do so.
“If we could get 50 percent of the
students from this new school to
attend Delaware State University, we
will be delighted. If not, it’s still a
greater contribution to the communi-
ty,” says Thompson enthusiastically.
To help ensure success of the
project, DSU staff have partnered
with a group named Innovative
Schools, a Wilmington based non-
profit which has a proven record of
establishing and developing charter
schools.
“They have been great to work with
and have worked with other top per-
forming schools,” says Thompson.
“They will help to establish an infra-
structure throughout the first five years.”
Innovative Schools will also help them
maintain compliance with state stan-
dards, find talented staff, and work on
the entire portfolio of the school.
This open access school will be
marketed primarily to students who
would be first generation college gradu-
ates and who have interest in STEM
fields. While grades will not be consid-
ered, students will need to generate a
letter of interest and sign a contract of
behavior and expectations. If interest is
high, they will also put a lottery system
into place.
Once approved by the State of
Delaware in June, the school would pri-
marily be funded publically and be open
to all Delaware residents (at the time
this article went to print, the approval
was still pending).
“Anyone is welcome who can get
there, although we expect most of the
students will be from the greater Kent
County area,” says Thompson.
Their target deadline for the school to
open is the fall of 2013.
Bridging the GapDSU LEADERS PLOT STEM-FOCUSED CHARTER SCHOOL BY STEPHANIE FITZPATRICK
DSU Provost Alton Th ompson says the planned
STEM charter school could benefi t low-income
students. PHOTO BY ABBY SAYEG.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 6
Membernews&Notes
››In April, hundreds of vocational
education students joined engi-
neers, architects and tradesmen in
Wilmington’s Chase Center to discuss
the future trends of the ever-evolving
construction industry. What brought
them together? EDiS Company’s inno-
vative approach to education: the EDiS
Institute.
Established in 1998, EDiS Institute
offers a pathway for vocational educa-
tion students in Delaware to gain insight
on the construction industry, examine its
role in the economy, and learn about its
impact on the environment. The event is
put on every two years by the century-
old EDiS Company, and provides indus-
try members and students a platform
to communicate with each other in a
thought-provoking setting.
“It was originally created as a way
for us to celebrate the company’s anni-
versary and as a benefit for the com-
munity and the construction industry,”
says Brian DiSabatino, president of
EDiS Company. “The tradition has been
bringing nationally known speakers to
Building the FutureVO-TECH STUDENTS LEARN CONSTRUCTION AND
COMMUNITY AT THE EDIS INSTITUTE BY KELLY MURRAY
Th e tradition known as EDiS Institute has helped
galvanize interest from vo-tech students across
Delaware. PHOTO COURTESY OF EDIS COMPANY.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 7
Party Down at
Best of DelawareBY MATT AMIS
Imagine a ballroom lined with
rows of tasty cocktails, fun prizes
and lots, and lots and lots of deli-
cious food in every conceivable
shape, size and flavor. Now, add in
some rockin’ live music, a philan-
thropic mission, a swanky guest list
and a circus performer or two.
Is this beginning to sound like the
coolest party around?
Find out on your own when the mirthmakers at Delaware Today magazine
kick off the next Best of Delaware Party later this month. The party, which com-
mences at 6 p.m. on July 26th (a special VIP sneak-peak begins at 5 p.m.), will
be held at Dover Downs Hotel and Casino.
Best of Delaware has long been one of the most popular shindigs in the state,
with an average attendance of 2,000 guests, and 100 exhibitors. The party goes
hand-in-hand with the magazine’s annual Best Of issue, which recognizes excel-
lence in Delaware dining, shopping, and much, much more. Exhibitors, which
run the gamut from sushi makers to cake decorators, are all Best of Delaware
winners, and represent the finest in Delaware.
“All of Delaware’s best in one room, and all for a great cause, what could be
better?” says Robert Martinelli, president and CEO of Today Media, Inc.
This year, funds from the party will go toward
Nemours/Alfred i. duPont Hospital for Children,
Delaware Guidance Services for Children and
Youth, Inc., and Girl Scouts of the Chesapeake Bay.
Jellyroll, one of the region’s preeminent party
bands, is booked once again as the house band
for the evening, and a shuttle service (included
with admission) will be transporting guests to
and from Aldersgate United Methodist Church
in North Wilmington, and the 273 Park-and-Ride
near Bear. Tickets cost $75 for VIP access, and
$55 for general admission.
Visit www.BestofDE.com for more information.
speak and galvanize support for vo-tech
education.”
In the past, notable speakers have
included Robert F. Kennedy, Jr., who
spoke at the 2000 EDiS Institute about
the construction industry’s role as
environmental stewards. This year, the
speakers included John Stapleford,
director of the Caesar Rodney Institute’s
Center for Economic Policy and Analysis;
John Patterson, a best selling co-author
and customer relations expert; and
renowned architect Andres Duany, who
spoke about the next generation of com-
munity planning.
The half-day forum not only offers an
educational outlet but maintains a philan-
thropic focus as well. Since its inception,
the EDiS Institute has raised $165,000
in donations, which have been used
towards contributions to vocational edu-
cation school districts in Delaware.
DiSabatino says that the Institute is
important to EDiS because the com-
pany’s culture is innovative and com-
munity oriented. “Our community service
success hinges on the next generation’s
interest and willingness to enter into
the fields of construction, engineering
and architecture,” he says. “We want to
inspire ninth to twelfth graders to love the
industry as much as we do.”
Since its inception, the EDiS
Institute has raised $165,000
in donations, which have
been used towards contribu-
tions to vocational education
school districts in Delaware.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 8
I truly care about helping my customers succeed. Let me help you market with Delaware’s number one ad source and you’ll be well on your way.
DELAWARE’S DIGITAL AND PRINT LEADERThe News Journal Media Group provides targeted multi-platform solutions for local businesses.
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CARE PROVIDER
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DELAWARE BUSINESS | Ju ly /Augus t 2012 9
Membernews&Notes
››The time is here – this could be
your year! The 2012 Marvin S.
Gilman Superstars in Business Awards are
back. Join the ranks of past Superstars by
applying your small business or nonprofit
for this prestigious award.
The Marvin S. Gilman Superstars
in Business Award, named for one of
Delaware’s leading small business entre-
preneurs, honors businesses and non-
profit organizations for their outstanding
achievements and model approaches to
business and management. Over 50 wor-
thy companies have achieved Superstar
status. To be among them this year,
apply now using the form on page 35 or
at ssb.dscc.com. Awards of Excellence
are also given to companies who show
great potential as future winners.
Requirements for application:
• Must be a member in good stand-
ing of the Delaware State Chamber of
Commerce
• Must be in business for at least
three years
• Small businesses are defined as
being between one and 150 full-time
employees
• Application must be submitted no
later than August 24, 2012
Luncheon and Keynote Speaker
Please save the date for the 14th Annual
Marvin S. Gilman Superstars in Business
Awards Luncheon on November 14, 2012.
Keynote speaker Dan Butler, owner and
chef of several popular Delaware restau-
rants, will speak to the struggles brought
on by the economic downturn and how
he survived them, using social media to
build relationships, and how he has grown
his businesses. Read a brief Q&A with him
on page 12 and more on our blog: dscc.
wordpress.com.
To register, apply, sponsor or adver-
tise, visit www.dscc.com/superstarsin
business or call (302) 576-6564.
The Most Super Time of the Year2012 SUPERSTARS IN BUSINESS BY DENEE CRUMRINE
“It was wonderful to receive recognition for the success and business culture we have created. Everyone in the Alliance family was very proud of the award. For companies in Delaware, the Marvin S. Gilman Superstars in Business Award is truly an honor that cannot be understated.”
— Mike Vanderslice, Director of Sales & Marketing, Environmental Alliance
2012 Superstars in Business Award Winner
“Sunday Breakfast Mission applied to Superstars in Business because to be recognized by the Delaware State Chamber of Commerce and the Small Business Alliance is a reflection of superior non-profit business practices and the accompanying results. To be honored with such an award will only add to the credibility of the work we are doing.”
JULY 26 Best of Delaware returns to Dover Downs Hotel & Casino®
SAVE THE
DATE!
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 12
Membernews&Notes
››Dan Butler, known around
Delaware as Big Chef Guy,
has mastered the art of keeping things
fresh in his restaurants. From Piccolina
Toscana to Deep Blue, Butler knows
first-class food and first-rate business.
In fact, he will be the keynote speaker at
the 2012 Superstars in Business Awards
Luncheon on November 14. Delaware
Business took a trip to the Trolley Square
favorite to gain a little insight behind
Butler’s success.
How did you get started in the restau-
rant business?
Well, as a high school student I was a
dishwasher at the Hotel du Pont. Even
as a high school student, I knew that this
was the best place around and the most
logical choice to work for somebody
who was going to pursue this type of a
career. As opposed to looking for a job
as a fry cook, which I could have easily
gotten. When you’re a young kid like that
it’s important to work in places that take
these things seriously. I say now that I
was very smart about that! The people
there are very professional. Even today
if you want to concentrate on becoming
a chef, look to the Hotel du Pont. As a
kid, your first instinct is not to work hard.
Being a chef is hard, physical work and
you have to know that at an early age.
I worked for a lot of people I had great
respect for there. From there I went to
the Culinary Institute of America under
the advice of my executive chef at the
time. Then I got
experience in a lot
of different places.
In this profession,
it’s not an uncom-
mon thing to get
what you can out
of each job.
What would you
say your business
philosophy is?
My personal
philosophy may differ from others, and
I can’t discount it, where an important
aspect is being consistent. People
know what to expect from these kinds
of restaurants. I think consistency is
certainly important as far as quality
and experience goes, but when you’re
in a position where what you’re selling
is a new experience; things have to be
new every now and then. We do want
people to come in every week and we
need to keep it fresh for them. That’s
true of Toscana, but it’s funny about
Deep Blue because the clientele there
is much less local. There are more
business people and travelers who
know what to expect. We certainly try
new things with the menu, but as far
as the décor and the experience goes,
we have to keep that consistent. When
people are corporate entertaining they
want to know that this is going to be
good and dependable.
I do own restaurants but how I make
my trade is a cook. I don’t think of
myself differently than any of my cooks.
I hope to think that it translates to the
people who work for me. I treat every-
one as a professional, including servers,
managers, bar tenders. I get why people
don’t have these jobs as a long term
career, but it is a profession. One of the
most important aspects in creating a
positive guest experience is creating a
positive employee environment. I like to
say we take our jobs very seriously, but
not ourselves very seriously. That has
served me well to this day.
What has been an obstacle for you in
opening and running a restaurant?
Opening my restaurants was not very
difficult and I attribute that to being
The Butler Did ItA Q&A WITH CULINARY MASTERMIND
DAN BUTLER BY KATIE DUNN
Dan Butler, the man behind Piccolina Toscana,
Deep Blue, Brandywine Prime and others, will
keynote the 2012 Superstars in Business Lun-
cheon on November 14. PHOTO BY COLEEN HEAVER
DB_JulyAug12.indd A12 6/19/12 3:39 PM
DELAWARE BUSINESS | Ju ly /Augus t 2012 13
very lucky and working very hard. One
definite challenge is to not become com-
placent. We’re here everyday but you
have to remember that the customer is
not. They can make a judgment about
their experience from the one time that
they’re here. The customer doesn’t know
what you did yesterday or that there
is a dishwasher out today. And they
shouldn’t know. It’s a challenge to make
sure things are fresh for every customer
experience.
What advice would you give to someone
opening a restaurant?
I would say to anyone wanting to open
or even work in a restaurant, don’t think
for one second it is anything like what
you see on television. It can capture the
pressure, and sometimes you are run-
ning off of that adrenaline. But the hours?
The hours you have to put in to this are
brutal. Be prepared to work very hard. It
is tremendously rewarding though. My
kitchens are open kitchens, when pos-
sible. I want to be part of the buzz and
also want people to come up to me and
say “Chef that was amazing.” That, for
me, makes the whole thing worthwhile.
How do you utilize social media?
I see social media as something for the
restaurant, a way to make personal rela-
tionships with customers. Personal rela-
tionships are very important to me. That
is what drives the whole thing. I think a
lot of my success has to do with very
individual, very personal relationships.
Social media is just another tool in creat-
ing relationships.
What do you like to do for fun?
I have a seven and a four year old, so
when I have free time I do spend it with
my kids. But I am a cyclist, I love to ride.
Deep Blue has a riding club and we meet
once a week in the Toscana parking lot.
I would venture to say it is the biggest
organized ride in the area.
DSCC Partners with Google to Drive Businesses OnlineBY DENEE CRUMRINE
On a sunny day in April, the Delaware Center for the
Contemporary Arts underwent a Google transformation. Green,
red, yellow and blue ran rampant throughout the building, which
was marked with the iconic Google Places pin.
The Delaware State Chamber of Commerce was thrilled
to be a part of this movement – “Get Your Business Online.”
Google has been traveling the country, hosting free events
and getting small businesses set up with free websites. “Build
Your Free Website” was one of three sessions at this day-long
event. The other two included “Grow your Business Online”
and “Promote Your Business Online.” Altogether, they com-
prised a comprehensive and user-friendly experience for small
business people.
After creating their free website, or if they already had one,
attendees moved to the Grow session where they learned how
Google search actually works, got an introduction to search
engine optimization and received tips for promoting their web-
site. A short introduction to search engine marketing was also given.
“Promote Your Business” encouraged website owners to utilize the tools offered by Google, and explained AdWords and
AdWords Express. It was an informative overview of advertising on Google and building ads that actually work.
Our communications staff had a blast at this event, which was a great resource for our small business members.
We thank the DCCA, Aloysius Butler & Clark, and Google for an awesome event filled with extremely valuable information,
and for making sure we were a part of the big day.
Google took over the Wilmington Riverfront in April.
PHOTO BY DENEE CRUMRINE
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 14
Membernews&Notes
›› To maintain a successful busi-
ness for more than 30 years, the
name of the game is evolution.
Parcels, Inc. is a model of evolution.
Incorporated in 1980, the company
opened as a courier service. As the fax
machine—remember that?—became pop-
ular, naysayers suggested couriers would
become obsolete. But Parcels is still going
strong in the age of electronic information.
“Our courier volume hasn’t gone
down at all,” says Vito DiMaio, executive
vice president of Parcels, Inc. Instead,
the company has taken on a host of
new services to grow the company.
Parcels currently employs 140 people.
Parcels, Inc. is owned by Jim and
Maureen Johnson, who started the busi-
ness to serve primarily Wilmington law
firms. As the face of Wilmington has
changed, Parcels extended its services
to banks, hotels and other businesses.
At the Delaware College of Art and
Design, Parcels even helps students print
and finish their final projects in the spring.
Parcels is known as “the secret
army” of the Wilmington—its uniformed
employees rove the city’s busy streets
during the work week delivering docu-
ments and packages to offices. But
the company’s evolution has come to
include electronic document manage-
ment and printing.
“Our services generally facilitate the
movement of information,” DiMaio says.
“And it’s all about speed and doing
things efficiently.”
Whether it’s printing banners for a
business or setting up electronic docu-
ments for a visiting legal team, Parcels
does a lot of work on a rush basis. This
company cannot sum up what it offers
in the classic “elevator pitch.”
“We have more than 100 services
we offer,” DiMaio says. “What we tell
our customers and those considering
becoming a customer is if you have a
need, please give us a call. If we can’t
fill that need, we can certainly give you
a good direction. We really try to be that
one-stop shop.”
BUSINESS SPOTLIGHT Parcels, Inc. BY APRIL HALL
Parcels Inc. helps
keep Wilmington
businesses booming.
PHOTO BY NICK WALLACE
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DELAWARE BUSINESS | Ju ly /Augus t 2012 15
››People tend to think about
the Salvation Army during the
holidays, when the organization’s red-
smocked volunteers ring bells around
the red bucket at the grocery store and
the mall.
But others think about the charity
all year long–especially now. Providing
everything from childcare to senior care
to help for the homeless has become
more challenging as families struggle to
make ends meet.
Major Philip DeMichael, Delaware
regional coordinator for the Salvation
Army, says contributions have taken a hit
since the recession gripped the nation.
“The money has gone down,”
DeMichael says, “but we are still able
to put nine cents of every dime donated
to the Salvation Army directly into our
programs.”
The nonprofit had its first meeting
in Delaware in 1890 on Wilmington’s
Market Street. Over the following 120
years, the Salvation Army expanded
to serve the unique needs of Kent and
Sussex counties.
“I would say New Castle County,
being the largest county and larg-
est population, has the largest need,”
DeMichael says. “The need we see here
is for youth, to keep them off the street.”
He says the goal of the teen program is
to keep kids involved in the youth center
until 9 p.m. every night.
There are also waiting lists at their
homeless shelter and for their daycare
programs, says DeMichael, a 45-year
veteran of the nonprofit who will retire in
June. Programs in New Castle County
alone run on a $5 million budget each
year, he says.
“We never have turned away people,
we never will,” DeMichael says. “It is not
an organization that is open from 9 to 5.
We want to be that agency that is here
for the community, the one that can still
give help to that person who needs it.”
And for that, DeMichael believes the
funding will always come through.
“Maybe it’s because we’re a faith-
based organization,” he says, “but we
believe that what we need will come
from above.”
NONPROFIT SPOTLIGHT Salvation Army BY APRIL HALL
Major Philip DeMichael
(left) keeps hope alive
at the Salvation Army.
PHOTO BY NICK WALLACE
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 16
7P’S
Mr. Christopher Wood11 Graham CourtNewark, DE 19711(302) 373-1645Fax: (302) 266-0216www.7psit.comIT services are a much needed part of an
organization’s daily well-being. 7P’s service
motto is “Fix it right the first time.” Their IT
services will fix it the first time and get your
business back running on all cylinders.
AFLAC WILMINGTON
Mr. Ford Downes 1705 Talley RoadWilmington, DE 19803(302) 377-3459Fax: (302) 762-1979www.aflac.comThe largest provider of supplemental insur-
ance in the United States, Aflac has been
chosen by more than 50 million people
worldwide because of its commitment to
providing customers with the confidence
that comes from knowing they have assis-
tance in being prepared for whatever life
may bring.
ALPFA/ASSOCIATION OF LATINOS
IN PROFESSIONS OF FINANCE AND
ACCOUNTING
Mr. Brandon R. Blitman801 S. Grand Avenue, Suite 650Los Angeles, CA 90017(302) 634-4697 www.alpfadelaware.org
ALPFA is the premier business organiza-
tion for expanding opportunities for Latino
Leadership in the global market. ALPFA
Delaware is an emerging chapter with
a membership base of over 100 active
members. Its mission creates opportuni-
ties, adds value, and builds relationships
for its members, the community and its
business partners while expanding Latino
and diverse leadership in the global work-
force.
ASSURANCE MEDIA, LLC
Mr. Joe Mirolli590 Century Boulevard, Suite BWilmington, DE 19808(302) 892-3540www.assurancemedia.netWith multimedia technology integration
through the use of structured cabling,
Assurance Media ensures that your entire
infrastructure benefits from the speed and
flexibility of IP technology. By utilizing one
vendor for all your voice, data, video and
CCTV cabling needs, you save money, time
and worry.
EXPRESS EMPLOYMENT PROFESSIONALS
Mr. David Rodier2 Penns Way, Suite 205New Castle, DE 19720(302) 324-0140Fax: (302) 324-1173www.expresspersonnel.comWe help businesses achieve their goals
by providing cost-effective employment
solutions.
HODGSON VO-TECH HIGH SCHOOL
Ms. Annemarie Linden2575 Glasgow AvenueNewark, DE 19702(302) 834-0100Fax: (302) 834-0598www.nccvotech.comHodgson Vo-Tech promotes a school-wide
effort to have all students comprehend and
apply content as indicated by performance
on career program certifications as well
as state and district assessments. Its mis-
sion is to prepare students vocationally and
academically to be productive, employable
citizens of society by integrating high quality
instruction and technology in a safe, caring,
and cooperative school environment.
HOWARD HIGH SCHOOL OF TECHNOLOGY
Dr. Stan Spoor401 East 12th StreetWilmington, DE 19801(302) 571-5412Fax: (302) 571-5843www.nccvotech.comHoward High School of Technology is a
comprehensive vocational-technical high
school with approximately 860 students in
grades 9 through 12. Students from across
New Castle County, Delaware (covering
five different school districts) are eligible
to apply for admission. In addition to a full
academic curriculum, the school offers
13 different career programs of study.
Graduates earn both a high school diploma
and a certificate of competency in one of
the 13 programs.
WELCOMENew Members
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DELAWARE BUSINESS | Ju ly /Augus t 2012 17
HSA BANK
Ms. Donna Woerner605 North 8th Street, Suite 320Sheboygan, WI 53081(201) 306-1209www.hsabank.comHSA Bank is a Milwaukee-based company
and one of the nation’s leading Health
Savings Account (HSA) administrators.
It serves more than 300,000 accountholders
with nearly a billion dollars in HSA assets.
The company focuses solely on the admin-
istration, service and support of our HSA
product. Its philosophy is to do what we
do best and partner with others who do the
same to provide a best-of-breed solution.
MODERN WATER, INC.
Mr. Michael Jones 15 Reads Way, Suite 100(302) 669-6901Fax: (877) 663-3944www.modernwater.comModern Water Group is a leading provider
of patented water technologies. Led by an
experienced management team, we have
global reach with operations in the Middle
East, Europe, South Africa, China, USA
and the UK. In all our markets and across
our suite of technologies, sustainability and
environmental responsibility are at the heart
of what we do.
MPS TRANSPORTATION INC.
Mr. Derek Stanford220 West 35th StreetNew Castle, DE 19802(302) 709-1679Fax: (302) 371-9860www.MPSTransportation.comMPS provides non-emergency transporta-
Middletown, DE 19709(302) 449-3609Fax: (302) 376-6796www.nccvotech.comSt. Georges Technical High School, a 1,000-
pupil facility for grades 9 to 12, is one of
four comprehensive vo-tech high schools
administered by the New Castle County
Vocational Technical School District. St
Georges offers comprehensive high school
academic curricula and career and technical
training in the areas of information technol-
ogy, construction trades, health care ser-
vices, public and consumer services, and
science, energy and drafting technologies.
TOP QUALITY INDUSTRIAL FINISHERS, INC.
Mr. Eddie Camacho1204 East 12th StreetWilmington, DE 19802(302) 778-5005Fax: (302) 778-5006www.topqualityfinishers.comFrom industrial spray painting, to powder
coating, and soon to include chemical
film and resin coating, Top Quality has the
expertise and experience to get the job
done quickly, correctly and on-budget.
UNIQUE IMAGE
Mr. Jamie Nolte306 North Maryland AvenueWilmington, DE 19804(302) 658-2266Fax: (302) 658-5864www.uniquetees.netUnique Image has been a supplier of cus-
tom textile and promotional products since
1979. It carries all types of wearables, includ-
ing but not limited to t-shirts, sweatshirts,
sweatpants, hats, jackets, polos, button ups
and so much more. Promotional products
and advertising specialties are also available,
from custom clocks, pens, can coozies, key
chains, bottle openers, flash lights, umbrellas,
and any other item that you can think of.
WHITEFORD, TAYLOR & PRESTON, LLC
Ms. Vicki L. Shoemaker Esq. Renaissance Centre, 405 North King Street, Suite 500Wilmington, DE 19801
(302) 357-3256Fax: (302) 357-3276www.wtplaw.comSince 1933, clients have come to Whiteford,
Taylor & Preston for trusted representation
and guidance on issues critical to achieving
their business goals. With more than 160
attorneys, Whiteford, Taylor & Preston is
one of the region’s largest law firms. Clients
range from Fortune 500 companies to small
businesses to start-up enterprises. The firm
helps clients arrange financial transactions,
mergers and acquisitions, and public offer-
ings. The firm advises companies and orga-
nizations of all size on tax, employment, and
real estate matters.
THE WHITING-TURNER CONTRACTING
COMPANY
Mr. Joshua George 131 Continental Drive, Suite 404Newark, DE 19713(302) 292-0676Fax: (302) 292-0683www.whiting-turner.comThe mission of Whiting-Turner is to build on
its reputation for integrity, excellence, expe-
rience and leadership as the nation’s finest
construction organization by continuously
improving the quality of work and services;
constantly striving to exceed each client’s
expectations; maintaining dedication to
the highest moral principles; providing its
people with a challenging, secure and safe
environment in which to achieve personal
career goals.
WILMINGTON DE JOB CORPS
Ms. Rhonda Austin9 Vandever AvenueWilmington, DE 19802(302) 230-2531Fax: (302) 575-1713www.jobcorps.orgJob Corps is a free education and training
program that helps young people learn a
career, earn a high school diploma or GED,
and find and keep a good job. For eligible
young people at least 16 years of age that
qualify as low income, Job Corps provides
the all-around skills needed to succeed in a
career and in life.
HSA BANK
Ms. Donna Woe605 North 8th SSheboygan, WI(201) 306-1209www.hsabank.cHSA Bank is a M
and one of the na
Savings Account
It serves more th
with nearly a billi
The company foc
DB_JulyAug12.indd A17 6/19/12 3:40 PM
Ju ly /Augus t 2012 | DELAWARE BUSINESS 18
1.
2.
State ChamberSCENE
3.
1. Sec. Alan Levin from DEDO
gave an update on the state
of business in Delaware to a
packed room at the Wilmington
Club. Photo by Nick Wallace.
2. Rich Heffron from the State
Chamber and Scott Malfitano
from CSC Corporation Services
Company were among the
guests at April’s Legislative
Forum. Photo by Nick Wallace.
3. Kaitlin Donovan and Mary
O’Brien from KForce Professional
Staffing talk with David Bart from
ARS Fleet Service at the Blue
Rocks Networking Breakfast.
Photo by Colleen Heaver.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 19
4.
4. Jared Forma from the Blue
Rocks crew gives a behind-the-
scenes tour to attendees. Photo
by Colleen Heaver.
6.
5. 5. Chamber members
gathered at the Delaware Art
Museum for a delightful
evening mixer. Photo by
Colleen Heaver.
6. Daniel Rice, executive
director of the Museum, gave
attendees a tour of the exqui-
site Mary Page exhibit. Photo
by Colleen Heaver.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 20
State Chamber SCENE
9.
8.
7.
7. Sec. Shaileen Bhatt from the
Dept. of Transportation addressed
an intimate room with some depart-
ment updates. Photo by Nick
Wallace.
8. David Small, deputy secretary
for the Dept. of Natural Resources,
gave an overview of the progress
they have made and what is in the
future for DNREC.
9. The 2012 Wellness@Work con-
ference was a huge success thanks
to our speakers Dr. Bruce Panasuk
and Jason Danner. Pictured here
with DSCC President Jim Wolfe and
special guest, Rick Sutton. Photo
by Denee Crumrine.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 21
11.
10. 10. Wellness@Work attend-
ees networking among
exhibitors at the Medical
Society of Delaware. Photo
by Nick Wallace.
11. Dr. Bruce Panasuk had
people inspired to focus
more on their health and
wellbeing! Photo by Nick
Wallace.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 22
State Chamber SCENE
12.
13.
12. Lisa, Katie and Denee
represented the Chamber as
partners in the Delaware Get
Your Business Online event
presented by Google.
13. A group of Young
Executives volunteered with
New Castle County Habitat
for Humanity for some com-
munity outreach. Photo by
Colleen Heaver.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 23
14.
14. Bob Madison and Nancy
Solero from engage3SIXTY pre-
sented the latest Small Business
Alliance Workshop, Social Media
and Reputation Management: 10
Steps to Getting it Right. Photo by
Nick Wallace.
15. After an afternoon on the
green, these gentlemen enjoy a
lovely evening mixer at Frog Hollow
Golf Club. Photo by Nick Wallace.
16. Carol Ammon, founder and for-
mer CEO of Endo Pharmaceuticals,
was a remarkable speaker for the
latest Leadership Breakfast at the
beautiful Winterthur Museum and
Gardens. Photo by Nick Wallace.
15.
16.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 24
DB_JulyAug12.indd A24 6/25/12 1:49 PM
Restaurant,Meeting &
BanquetGuide
2012
The Delaware State Chamber of Commerce’s Restaurant, Meeting
& Banquet Guide is a one-stop resource for planning your next
event. This guide is also available on www.dscc.com.
Attention meeting planners, businesses and organizations; for more than 30 years the Greater Wilmington Convention & Visitors Bureau has served as the only destination marketing organization for New Castle County. We are your resource. We are your partner. And we are here to provide you with outstanding support services that will make your next corporate meeting, event, retreat, or team building exercise a resounding success.
Assistance with venue selection, rates and datesAccess to support services from catering to entertainmentIncentive programs availableNo detail is too small
Contact us when planning your next event.
VisitWilmingtonDE.com/MeetContact a meeting and event specialist today at 1.800.489.6664
DSCC Chairman Bill Allan and wife Jeanne love BIG FISH GRILL (720 S. Justison St., Wilmington,
(302) 652-3474, www.bigfishgrill.com, contact: Angela Hasting), a casual seafood and steak restau-
rant. Lunch and dinner are served daily. Their private dining room can hold up to 45 people. Photo
by Abby Sayeg
Th e Bellmoor Inn & Spa
DB_JulyAug12.indd A28 6/22/12 4:05 PM
DELAWARE BUSINESS | Ju ly /Augus t 2012 29
The pink hotel on the boardwalk.
Oceanfront at 2 Olive Avenue ✦ Rehoboth Beach, DE 19971Reservations: (800) 33 BEACH or (302) 227-7169 ✦ www.boardwalkplaza.com
It doesn’t feel like work
Feel the ocean breeze during your next conferenceor meeting. Our oceanfront banquet roomsare ideal for business or group retreats. Wealso offer award-winning food and luxuriousaccommodations. Call or visit us online tolearn more.
DELAWARE BUSINESS | Ju ly /Augus t 2012 35Ju lJu ly /Ay /Auguugus ts t 20 2012122SS | Ju lyDE
Delaware State Chamber of Commerce | Superstars in Business | Apply online at ssb.dscc.com
DO YOU HAVE WHAT IT TAKES?
Apply now for the 2012 Marvin S. Gilman Superstars in Business
Award and show Delaware why you deserve star status!
Use this application to apply your small business
or nonprofit today. You can also apply online at ssb.dscc.com.
Superstars in Business Awards Luncheon
Wednesday, November 14, 2012
11:15 a.m.
Hotel du Pont Gold Ballroom
Featuring Keynote Speaker: Dan ButlerCulinary Mastermind of Piccolina Toscana, Deep Blue, and more!
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 3636
Delaware State Chamber of Commerce | Superstars in Business | Apply online at ssb.dscc.com | (302) 655-7221
WHAT MAKES YOUR BUSINESS SUPER?This application form is a simple self-evaluation that can improve your business management skills,
and put you in the running to win the 2012 Marvin S. Gilman Superstars in Business Award!
Step 1/Self-Evaluation:If your organization is a business, please use form A.• If you are a nonprofit, please use form B.•
Please answer the questions as a separate Microsoft Word file with your company letterhead or complete it online at ssb.dscc.com. Electronic PDFs and paper versions are also available. Please contact Denée Crumrine at [email protected] or (302) 576-6564.
Eligibility: Member of the Delaware State Chamber of Commerce• In business for at least three continuous years• 150 employees or fewer• Previous Superstars in Business winners may re-apply after five years•
If you would like to be connected with a previous Superstars in Business winner for assistance in completing your application, please contact Denée Crumrine at [email protected] or (302) 576-6564.
Step 2/Submission:Applications must be submitted to the Superstars in Business Committee no later than August 24, 2012. No late entries will be accepted. Please note that materials submitted cannot be returned, but all information remains confidential.
Step 3/Application Review:Within each category, the finalists may be contacted for additional information or validation of the information submitted.The review made at this step is held in strict confidence.
Step 4/The Awards:Each winner will be presented with a special award recognizing their superior achievement on November 14, 2012 at a luncheon in the Gold Ballroom of the Hotel du Pont in Wilmington. Marketing and recognition will be given to all the Business Superstars throughout the year.
Awards may be judged in the following categories:1 to 25 employees• 25 to 75 employees • 75 to 150 employees• Nonprofits•
Please note that the categories will be decided upon at the Selection Committee’s discretion based on number of entries and the quality of applications.
Below each question we have provided you with ‘Ideas for Success.’ They aim to help you form more robust answers and provide suggestions on what information may make your response more competitive. These are not requirements, but may help judges compare your business against other applicants. Please answer questions as concisely as possible.
Questions and sponsorship or advertising inquiries may be directed to Denée Crumrine at (302) 576-6564.
ENTRY DEADLINE: August 24, 2012Apply online at ssb.dscc.com
or mail completed applications to: Small Business Alliance/ Delaware State Chamber of Commerce
1201 N. Orange Street, Suite 200, P.O. Box 671Wilmington, DE 19899
DB_JulyAug12.indd A36 6/19/12 3:41 PM
DELAWARE BUSINESS | Ju ly /Augus t 2012 37Ju lJu ly /Ay /Auguugus ts t 20 2012122SS | Ju lyD
Delaware State Chamber of Commerce | Superstars in Business | Apply online at ssb.dscc.com | (302) 655-7221
Form A for BUSINESSESPlease answer all questions as concisely as possible on your company letterhead or online at ssb.dscc.com.
Business name, address and phone number; Primary contact’s name, title, phone number and email address. 1.
Please describe your business.2.
List the number of years in business and briefly explain how your business was started.3.
Number of employees and average tenure (Please distinguish between full-time and part-time). 4.
Please provide your business mission statement and/or business philosophy.5.
A mission statement, vision statement, guiding principles or strategies for success should be listed here or can be included as attachments. How is your mission statement communicated to clients, investors and/or the general public, i.e. word of mouth, through marketing materials, etc.? Also explain how they were developed – were they customer or leadership driven, and how do you ensure they are understood by your entire company? Tell us here if you have team building meetings, strategy sessions and/or safety meetings that may include a regular discus-sion on these important guiding statements.
Given the economic challenges of the recent past and present, how have you been able to sustain or grow your business?6.
The recession created both difficulties and opportunities for businesses. Here would be a good place to reference any strategies or measures taken that have resulted in savings, stability or growth. Profitability results or a steady financial track record would be great evidence of skillful business management. How do your financial records measure up to other companies in your industry? Smaller companies should show growth or sustainability and share projections for the future. Larger, more mature companies normally have a formal budgeting process that should show results against forecasts. An index of profitability, projection and/or financial summary would be helpful. Actual financial metrics will separate your application from the competition. You might also tell us of innovative ways you have used to market or boost sales that have produced a good ROI. Remain assured that all information is kept confidential.
What makes your business stand apart from your peers and/or similar businesses? 7.
Please use this question to outline how you identify customer needs and priorities. Customer loyalty, years of experience, low associate turnover and industry awards are all competitive weapons. Tell us if you are measuring customer satisfaction or if you have moved to customer loyalty or customer advocacy. Share with us how you brand your company and how you maintain it, i.e. social media, online networking, market-ing campaigns, etc. Tell us if you have a customer database or process to retain information about customers to use in the future. If you have a formal process for tracking and resolving complaints, please highlight your program here and brag about your results. If associate training or education reimbursement programs are a big part of your employee retention program or your quality/safety programs, please tell us about that too. Specific examples are appreciated.
Identify two or three of the most significant challenges in growing your business, and explain how you handled them.8.
Some companies highlight their hiring and retention programs here and others may share their success in adpating to economic climate changes. If there are challenges, financial or otherwise, how did the leaders of the organization rally associates to meet the challenge? How were the challenges identified and did you anticipate them coming? If they could not have been predicted, what have you learned for the next time to make the company stronger? If there are no challenges/problems to list because all employees are proactively taking care of all aspects of business in the best possible way, tell us that, too!
Briefly discuss the nature and involvement of your community service efforts. 9.
List key leaders’ involvement – describe investments of time, as well as causes supported financially. This is also the place where you may highlight efforts to care for our environment. List efforts regarding investment in friendlier vehicles or equipment, and to conserve and recycle materials. Do you have a formal program that includes fundraising or service hours donated? Are the commitments or passions you have for certain causes conveyed in your marketing? Are they a part of the image you relate to others? Describe any support for a health and safety program where you may even include family members.
Please provide the names of your professional support, i.e. banks, accounting firms, etc. If you are an award winner, we will 10. contact them on your behalf to share the good news.
We also encourage you to provide customer testimonials with your application.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 3838
Delaware State Chamber of Commerce | Superstars in Business | Apply online at ssb.dscc.com | (302) 655-7221
Form B for NONPROFITSPlease answer all questions as concisely as possible on your company letterhead or online at ssb.dscc.com.
Business name, address, and phone number; Primary contact’s name, title, phone number and email address. 1.
Please describe the work of your nonprofit. 2.
Number of years serving the community.3.
Number of paid staff and average tenure.4.
Number of volunteers and their average tenure. 5.
Percentage of your organization’s budget that is: Program Services_____, Fundraising_____, Management and General_____.6.
Please provide your organization’s mission statement and/or philosophy.7.
A mission statement, vision statement, guiding principles or strategies for success should be listed here or can be included as attachments. How is your mission statement communicated to clients, investors and/or the general public, i.e. word of mouth, through marketing materials, etc.? Also explain how they were developed – were they customer or leadership driven, and how do you ensure they are understood by your entire organization? Tell us here if you have team building meetings, strategy sessions and/or safety meetings that may include a regular dis-cussion on these important guiding statements.
What makes your nonprofit stand apart from your peers and/or similar nonprofits?8.
Please outline the measurable outcomes you monitor that indicate client satisfaction, program delivery, volunteer tenure and retention and fundraising effectiveness.
What is the number of people or groups that have benefited from your organization? (Please provide results for each of the last 9. three years.)
What have been the two or three most significant challenges in meeting the needs of your constituency? And how have you 10. approached these challenges?
Do you have a survey process for your constituents and/or your benefactors to identify how their needs are changing? Have any changes to your organization come from this survey process in the past few years?
Please provide the names of your professional support, i.e. banks, accounting firms, etc. If you are an award winner, we will 11. contact them on your behalf to share the good news:
We also encourage you to provide customer testimonials with your application.
Delaware…Isn’t it time you felt great about your payroll provider?
www.ktbspayroll.com | 888-882-1487KTBSPayroll is a division of Kelly & Associates Financial Services, Inc., an affiliate of Kelly & Associates Insurance Group, Inc.
The Preferred Payroll Provider of the Delaware State Chamber of Commerce
Special offer for chamber membersFirst month’s administrative fees waived!
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 46
Blue Cross Blue Shield of Delaware is now HIGHMARK BLUE CROSS BLUE SHIELD DELAWARE
OUR NAME HAS CHANGED. WE HAVEN’T.
We’re adopting a new name. And while the name changes, what we’ve been doing for almost 80 years doesn’t. Delivering on our commitment to provide members with access to aff ordable, high-quality coverage as the state’s number one choice for health insurance. Same value, same coverage, same continued commitment to the people of Delaware.
HIGHMARKBCBSDE.COMHighmark Blue Cross Blue Shield Delaware is an Independent Licensee of the Blue Cross and Blue Shield Association.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 47
Guide to Insurance
AT KELLY BENEFITS STRATEGIES, staff members don’t just talk about ways to keep employees fit and healthy.
They walk the walk. And run the run. And bike the bike.“It’s in the fiber of the family that started the business back in
1976,” says Jason Danner, vice president and senior consultant. “Four sons in the Kelly family grew up playing lacrosse and have maintained that dedication to fitness as adults.”
Kelly Benefit Strategies weaves wellness
advocacy into its Total Benefits Solution
The FullCycle
BY EILEEN SMITH DALLABRIDA
Jason Danner and Kelly Benefi t Solutions
provide aff ordable and innovative benefi t
packages to companies around the region.
PHOTO BY COLEEN HEAVER; A
RT DIRECTION BY LUIS DIAZ.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 48
Kelly offers a variety of services that compriseits customized Total Benefits Solution, which is based on the unique needs and requirements of each customer. This approach includes plan design and strategic vision, underwriting, risk assessment, compliance support and ongoing consulting and advocacy.
That translates to bringing affordable group benefits to companies through innovative design, management and administration. That involves taking care of workers when they are sick or injured, as well as coming up with strat-egies to encourage wellness in order to avoid suffering, expense and lost productivity.
“It’s beyond benefits,” Danner says. “People are the greatest asset in any business and ifpeople lead healthier lives, everyone wins.”
Companies benefit from lower costs and a more engaged workforce. Because benefits are better, there is less turn over. Management has more time to focus on strategic initiatives.
“We are a strategic benefits partner for our clients,” he says. “Companies engage Kelly to optimize their benefits program in a holistic manner.”
Currently, about 75 percent of health care costs come from what is known in the industry as “self-preventable” diseases. That is, illnesses employees probably would not develop if not for such bad habits as poor diet, smoking, uncontrolled stress and lack of physical activity.
In addition to carrots, companies also are introducing sticks. Increasingly, employers are rolling out a smoking tax, charging workers who smoke a hefty surcharge on their benefits contributions. The rationale is that smoking is a choice that contributes to higher health care costs.
“It’s not to pick on smokers,” Danner says. “It’s a fact that smoking causes lung cancer.”
Wellness initiatives also can have a significant impact on the bottom line. As an example, he points to an area auto dealership, where manage-ment was determined to reduce expenses for its aging workforce of 150 employees.
Workers were averaging $1.03 in healthcare costs for every $1 of pre-miums, far greater than the 85-cent goal established by the federal govern-ment.
To identify medical problems earlier when they are less expensive to treat, the dealer offered a discount on premiums to workers who volun-teered for a health risk assessment and biometric screening. The company also brought in a health coach once a week to talk about nutrition and exercise.
In less than two years, employee health costs dropped to 64 cents for every $1of premiums. This year, workers are tracking at 49 cents.
Wellness programs also are much less expensive than medical plans. While healthcare benefits might cost an employer $850 each month per worker, a wellness program might cost $13 per employee.
Kelly’s main headquarters is in Hunt Valley, Md. In 2007, the company rolled out a corporate cycling team, which raises the national profile of the business, as well as its commitment to fitness.
“It’s a lifetime sport,” Danner says. “You can ride a bike well into your 80s, while you couldn’t play football at that age.”
Riding a bike also is an eco-friendly, low-cost way to get around. Seven of eight full-time employees ride their bikes to work on occasion at Kelly’s office in downtown Wilmington. Instead of hopping on the elevator, staff-ers often walk the 11 floors to the company suite—and sometimes they take the stairs just for fun
“We run up and down the stairs and see how many times we can do it in half an hour,” Danner says.
Kelly employees have found that stair climbing is a free source of aerobic exercise that is accessible just about any place there are buildings taller than one story.
“I generally take the stairs everywhere now, though not always 11 flights every morning,” says Ryan Schultz, senior account manager. “I just try to find a balance and make sure it’s included in my day.”
Joseph Angellini, senior account manager, says biking and working out with fellow employees helps to forge a solid team.
“It builds trust and camaraderie between colleagues,” he says.Exercise is a great stress buster, as well. “In the short term, working out gives me an opportunity to unwind and
relax,” says Justin Cross, account manager. “But I believe most of the bene-
Guide to Insurance
Kelly Benefi t Strategies’ commitment to wellness includes sponsoring a
professional cycling team.
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DELAWARE BUSINESS | Ju ly /Augus t 2012 49
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fits will be evident later on in life. I have heard it said that most Americansspend the first half of their life trying to make money at the expense of their health, and the second half of their life spending all their money to repair their health.”
Cross brings the fitness message home from the office. He and his family take walks together after dinner. He also does kettle bells, swinging a heavy cannonball-shaped weight with a handle on it up and down.
“My little girl, Selah Rose, loves when I do ‘Selah Bells,’” he says.Both Kelly and the Delaware State Chamber of Commerce have offices
in Wilmington at One Commerce Center on North Orange Street.
Kelly and the chamber partnered with Plus 3 Network, a social network-ing company that combines personal fitness with charitable giving. Plus 3 plotted both teams’ progress as employees racked up points for such activi-ties as walking, rowing and putting in time on the elliptical machine. The goal was to raise money for two good causes, the Sunday Breakfast Mission and Delaware Hospice.
“The competition with Kelly was a way for us to put our money where our mouths are, so to speak,” says James Wolfe, chamber president. “In the weeks leading up to our annual Wellness @ Work Conference, the com-petition not only energized and engaged our staff, but it proved to me the power of implementing simple wellness programs in the workplace.”
So, which team won?Danner says it was a draw, meaning no one lost—and everybody won.
After all, it was a friendly competition.“The chamber has more people but we had higher average points per
person,” he says.Adds Wolfe, “the DSCC team had more energy, better focus and a
renewed passion for health. We have Kelly to thank for that.”Harnessing competitions, rewards and other interactive tools helps to
inspire workers to embrace habits that are good for them—and to stick with them when the going gets rough.
“Wellness has to be fun,” Danner says. “It just can’t be clinical.”Workplace fitness doesn’t have to be expensive, either. Small businesses,
in particular, can benefit from managers and employees pooling exercise equipment that might not be getting a good workout at home. So, why not move that idle treadmill out of the garage and into an informal com-pany fitness center?
“My weights were collecting dust in my basement,” Danner says. “Now, they are in the office for everyone to use, so colleagues can hit the weights at work.” ■
Guide to Insurance
“It’s beyond benefi ts. People are the greatest
asset in any business and if people lead
healthier lives, everyone wins.”
— Jason Danner, vice president and senior consultant
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DELAWARE BUSINESS | Ju ly /Augus t 2012 53
Guide to Education
IT LOOKS LIKE ANY SMALL RESTAURANT. Cooks in thekitchen are pan-roasting fish, mixing soup, grilling cheesesteak sandwiches and whipping up a mean stir fry. Servers on the food line are filling salad bowls and taking orders for wraps and panini. The cashier makes change while hosts and hostesses refill water glasses and keep the tables clean.
But this 52-seat restaurant is different in a significant way. No one on the staff is over 18, and in fact, every one here is a high school student. It’s Binders Café at Delcastle Technical High School, where students in the school’s award-winning culinary arts program prepare lunch four days a week, fill catering orders for school and nonprofit organizations, and learn the skills essential for success in the food service industry.
The boss, chef Jim Berman, is head of the culinary arts program, and wears the same white cook’s jacket as his students. But his presence is hardly noticed. Except for two students asking for advice on how to make the crust for a cheesecake they had never tried before, Berman does little other than observe.
“The operation should be autonomous—the kids working with very little guidance, focusing on quality and time management,” Berman says.
The students do it all—not just cooking and serving but also choosing menus, scheduling assignments for everyone on the team, contacting ven-dors and making sure everything gets done on time, he says.
“We’re a restaurant, subject to all state health regulations, so the students
SuccessRecipe for
Top chefs at Delcastle Technical
High School lead an exciting mix of
programming at Delaware Vo-TechsBY LARRY NAGENGAST
Culinary careers (as well as many others)
blossom at Delcastle Technical High School
under the watch of instructor James Berman
(center). PHOTO BY NICK WALLACE.
Culinary careers (as well as many others)
blossom at Delcastle Technical High School
under the watch of instructor James Berman
(center). PHOTO BY NICK WALLACE.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 54
know we have to stay on the right page at all times,” Berman says.As restaurants go, there’s nothing simple about the menu either,
even though an entrée, beverage and dessert can be had for less than $10. Entrees one week in May included chargrilled flank steak and pan-roasted amber jack and mushroom quinoa with roasted golden beet and bacon relish. Compared with the gingered chicken dumplings in shitake mushroom duck broth, the bacon-potato soup seemed posi-tively mundane.
“We make everything from scratch here, even the skins for the dump-lings,” Berman says.
“It’s good—too good sometimes,” says Delcastle dental assistant teacher Annette Shimp, who usually eats in the café twice a week.
“You can see the improvement throughout the year, both in cooking and in presentation,” added Jan Spence, a paraprofessional on the Delcastle staff.
From the sophomores learning the basics to the seniors who take on
supervisory roles, Delcastle’s 75 culinary arts students learn the importance of working together. “Everybody is so close, it’s like a family,” junior Ashley Morole says.
“It’s a struggle,” added junior Chris Pedrogo. “But when we have to get it done, we get it together.”
Getting it done together extends far beyond the kitchen that serves as their primary classroom.
Students work at one of the concession stands at Frawley Stadium dur-ing Wilmington Blue Rocks games, take co-op jobs at restaurants and bakeries throughout New Castle County, and even in the Delcastle school cafeteria. Their support for charitable causes in the community adds up to 4,000 to 4,500 volunteer hours a year.
In March, 15 students collaborated with local artists in the Taste for Art fundraiser to benefit Children and Families First. In April, students worked alongside top chefs from across the nation at the Meals from the Masters benefit for Delaware’s Meals on Wheels program. In late June, another 15
Guide to Education
The New Castle County Vocational-Technical School District
offers a total of 41 career programs. Three programs—culinary
arts, carpentry and auto technology—are offered at all four high
schools: Delcastle, Hodgson, Howard and St. Georges. Some
programs are offered at only one school. They include:
Digital Media and Graphic Arts programs are unique to
Delcastle Technical High School. The Digital Media curriculum
includes courses in video production and in web and graphic
design, preparing students for careers in television and other
video-oriented professions. The Graphic Arts curriculum prepares
students to produce printed communications using offset, screen
and digital technologies.
The Computer Network Administration curriculum, unique to the
Howard High School of Technology in Wilmington, trains students
for entry-level employment in the information technology industry.
Students learn about computer hardware and operating systems,
networking, software applications, and receive introductions to web
and video game design technologies.
Environmental Landscape Technology is a specialty program at
Hodgson Vocational-Technical High School in Glasgow. Preparing
students for careers in landscape management, the curriculum
encompasses the entire ecosystem, with hands-on experience pro-
vided on the school’s landscaped grounds, turf grass areas, wood-
land and wetland areas. The program prepares graduates for many
green careers in the environmental, horticultural and land-use fields.
At St. Georges Technical High School, the newest of the vo-
tech schools, Biotechnology is one of several unique programs.
This career program challenges students to master the science
and math skills needed to enter competitive college-level pro-
grams. They learn not only biology and chemistry but also how
to maintain and operate instruments and equipment commonly
found in biotech labs. They learn to analyze data and to pres-
ent facts and ideas graphically, orally and in writing at a quality
level consistent with standards of the biotechnology commu-
nity. Highly competent graduates may obtain work immediately
as lab technicians, but they are advised that an associate’s
degree, and often a bachelor’s degree, is required for continued
advancement in the field.
Students apply for vo-tech schools in eighth grade, ranking the
four schools in order of preference and listing three desired areas
of study. About three-quarters of all applicants are selected, most
of them at the school of their choice, according to district spokes-
woman Kathy Demarest.
Although there are some differences in organization at each of the
schools, the freshman year is devoted to career exploration, with
students gaining exposure to many programs offered at their school
and then applying to a specific career program. After two years of
intensive work in their career area, many seniors spend up to one-
half of the year in co-op work programs.
Each school has a staff member responsible for its co-op pro-
grams. They are:
• Delcastle, Kevin Thomas, 995-8187, kevin.thomas@nccvt.
Thursday, July 19 • 6p.m.(Program begins at 6:30 p.m.)
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students headed to Kansas City, Mo., for the Skills USA national competi-tion (where a Delcastle team won a first place award in 2010). And, for the last two years, Delcastle students have bested Delaware professional chefs in the competition at the March of Dimes’ Farmer and the Chef fundraiser.
In July, a group of 21 students will head to Ripatransone, Italy, for a two-week cooking tour and plan to write a book chronicling their experi-ences, Berman says.
Delcastle graduates are ready to work in “above entry-level positions” in food service, Berman says, but many choose to continue their education at Delaware Technical Community College or in two- or four-year programs at the Culinary Institute of America, Johnson & Wales University or the New England Culinary Institute.
Culinary programs at the vo-tech districts other schools are similar to the one at Delcastle, but they are slightly smaller, enrolling an average of around 55 to 60 students, Berman says.
Delcastle senior Kelsey Grant was looking to start a full-time job this summer, figuring she would work for a year or two before going to college to prepare for a career in restaurant management.
“Based on what I’ve done here, I feel that I’m 100 percent ready,” she says.
Pedrogo is looking forward to honing his skills during his senior year before enrolling in a college culinary arts program.
“I see myself getting old cooking,” he says, “because cooking never gets old.” ■
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 56
Supporting their
award winning
school, the choir from
Thomas McKean
High School sang the
national anthem.
S i h i
A Night with
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DELAWARE BUSINESS | Ju ly /Augus t 2012 57
Brandon
Jackson, Keri
Fulcher and Jack
Perry get some net-
working in before
the dinner starts.
Students from
Delaware Technical
Community College
wait their turn to
talk to Attorney
General Beau
Biden.
the Stars The 2012 Superstars in Education were honored at an awards dinner held on May 7. PHOTOS BY ERIC CROSSAN
Recognized with AwardsMilliCare, a leading provider of com-
mercial carpet and textile care, recently
recognized MilliCare by EBC Carpet
Services with six awards for business
and financial excellence.
EBC Carpet Services is a local, inde-
pendently owned member of the MilliCare
network – and received the Financial
Excellence, Greatest Total Market Share
and Greatest Gain in Market Share Awards.
In addition, EBC owner Chip Rankin
was given an individual award for his ded-
icated service to the network’s Advisory
Council. EBC associates Gary Nantais
and Rob Holt were also recognized with
Sales Network and Operations Network
of Excellence Awards, respectively.
NAI Emory Hill Opens Second
Location in Lewes
NAI Emory Hill is excited to announce it
is opening a second location in Lewes to
better serve the needs of its commercial
real estate clients in Sussex County. With
the opening of the new office, Emory Hill
hopes to grow from its strong roots in
New Castle County to expand its offerings
throughout the entire state of Delaware.
Brittany Danahy has joined Emory
Hill to head the new office as a com-
mercial real estate broker. Brittany
comes to Emory Hill from Sperry Van
Ness/Miller Commercial Real Estate
where she specialized in the sale and
lease of retail and professional office
space throughout Kent and Sussex
counties. Prior to joining Sperry Van
Ness, she served as a commercial
realtor for Ocean Atlantic Commercial,
which she played an integral role of
creating and growing. A graduate of
the University of San Diego, Brittany
majored in Business with an emphasis
in Real Estate and has also worked
for Grubb & Ellis/BRE Commercial and
Marcus and Millchap.
Danahy said she will continue to
maintain the already strong relationships
she has formed with industry leaders
and will continue to be involved in the
ICSC (International Council of Shopping
Centers), the CCIM PA/NJ/DE Board
as Education Chair and the Lewes
and Rehoboth Beach Chambers of
Commerce. She lives with her husband
and two children in Rehoboth Beach
and is also an active volunteer with the
Cystic Fibrosis Foundation.
Morris Nichols’ Donald Isken
Honored by Delaware State
Bar AssociationDonald Isken, head of Morris Nichols’
commercial real estate law practice, is
the Delaware State Bar Association’s
(DSBA) 2012 Community Service Award
recipient. The Award recognizes annu-
ally a member of the judiciary or the
Delaware Bar who has demonstrated a
commitment to leadership and service
in activities that enrich and strengthen
the community over a sub-
stantial period of time.
Isken is a member of Morris
Nichols’ Commercial Law
Counseling Group. His prac-
tice is concentrated in real
estate law and land use regu-
lation. Chambers USA ranks
Don among Delaware’s most
respected real estate lawyers.
Delaware Hospice Opens
New Office in Eastern
Pennsylvania
Delaware Hospice, the first and largest
hospice provider in the state of Delaware,
is pleased to announce the opening of its
new office in Glen Mills, Pa.
In addition to its new Glen Mills
office, Delaware Hospice has offices
in Wilmington, Dover, and Milford
Delaware. In 2008, the Delaware Hospice
Center opened its doors, enabling
Delaware Hospice to offer a new option of
specialized hospice care for those patients
requiring brief stays for symptom manage-
ment at its state-of-the-art in-patient unit.
Emory Hill’s Morrison
Achieves CCIM Designation
Dave Morrison, of NAI Emory Hill
in New Castle, has been designated
a Certified Commercial Investment
Member by the CCIM Institute.
A CCIM is a recognized expert in the
commercial and investment real estate
industry who successfully completes
a designation process that ensures
proficiency not only in theory, but also
in practice. The elite designation is
awarded to those who have success-
fully completed an intense curriculum,
a portfolio demonstrating their depth of
commercial real estate experience and a
comprehensive examination.
The CCIM designation is considered
one of the most coveted designations in
the industry, and experts who
possess the CCIM designation
are considered an invaluable
resource for commercial real
estate owners, investors and
clients. CCIMs are part of a
global commercial real estate
network with members across
North America and in more
than 30 countries.Donald Isken
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DELAWARE BUSINESS | Ju ly /Augus t 2012 65
DPPI UPDATEBY JOHN TAYLOR
The Delaware Public Policy Institute was co-sponsor of the Christiana Care Value Institute Symposium on April 30 at the John Ammon Center. The day-long event featured speakers from Delaware and the nation. The focus was on how health care providers like Christiana Care Health Systems can provide more value to the patients they serve.
DPPI Executive Director John Taylor helped to organize and moder-ate three Democratic Party political debates in May. The first on May 8 was for candidates for mayor of Wilmington. The next featured candi-dates for New Castle County Council president and the third focused on candidates for New Castle County executive. These two were held May 21.These debates, co-sponsored by the Wilmington Democratic City Committee was seen as a prelude to the Democratic Party primary election in September.
At the end of May, Taylor helped to organize and was master of cer-emony for a tribute to Rep. Terry Schooley, who retired in January as executive director of Kids Count Delaware. Taylor is a member of the Kids Count board of directors. The event, which was co-sponsored by DPPI and DSCC was a fund raiser for Kids Count.
RETAIL COUNCIL: CONSUMERS NOTCH GAINES AS SOME PRICES DECLINES BY GREG GROSS
Retail sales are unlikely to tell the whole story behind the nation’s slow but stable economic recovery. Locally, consumer spending for 2012 is on some-what sounder footing as everyday prices ease and the labor market strength-ens. Macy’s reported a 6-percent increase in sales at their stores and affiliates. It has not been easy to pin down the trajectory of consumer spending lately, which, after all, still is the single biggest part of the economy. One minute consumer credit is jumping due to the summer season and retailers are raising earning targets, and the next minute they are pulling in their horns.
There is continuing hope and optimism that retail spending will con-tinue to strengthen through the summer and into the 2012 holiday season. Jobless claims are down for a fourth month in a row. Average hourly earn-ings have ticked up as well. Confidence is improving at the pump, too. An average price of $3.57 per gallon of gasoline was reported during a May weekend in Newark. While still high, gas prices are unlikely to repeat last year’s run-up—barring a geopolitical upheaval.
These are all strong indicators that can help separate the real signal from all the other consumer noise out there. They suggest America’s gradual healing process continues with Delaware leading the way.
Affi liates UPDATEDPPI was a co-sponsor of the Christiana Care
Value Institute Symposium in April
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DELAWARE BUSINESS | Ju ly /Augus t 2012 67
WITH AN ANNUAL CAPACITY of more than 500,000 tons, Evraz Claymont Steel is North America’s only carbon-plate mini mill, focusing on customers with special product and service needs that are not filled by traditional commodity-oriented steel plate producers.
Located on 425 acres fronting the Delaware River, the Claymont plant is specifically configured to provide low-cost steel plate in small-order sizes and non-standard dimensions. The customer base includes service centers, bridge fabricators, manufacturers of railcars, heavy construction machinery, mining equipment, storage tanks, pressure vessels, and shipbuilding. Evraz’s marketplace extends through the United States, Canada and Mexico.
But the plant, built in 1917, was showing its age. Maintenance and clutter were issues. Time-worn equipment did not perform reliably, resulting in unplanned downtime. Workers often sacrificed what should have been productive time cleaning up after a previous shift.
“There is nothing more frustrating than coming to work and having to make things right before you can even think about being produc-tive,” says Scott Diestelkamp, director of technical services at Evraz. “We needed to make an about-face in our mindset.”
Evraz’s parent company, based in Russia, is the 15th largest steel maker in the world with steel, mining and vanadium operations in Russia, Ukraine, Europe, South Africa and North America. The mill was selected by Evraz for a pilot program in the A3 format, a methodol-ogy that is used to identify a problem, analyze it, formulate corrective actions and devise an action plan. The company received a training grant from the Delaware Economic Development Office.
Evraz turned to the Delaware Manufacturing Extension Partnership for assistance in reducing waste throughout their processes while main-taining a reputation of providing high-quality products to customers on time. Accredited by the National Institute for Standards and Technology, DEMEP’s mission is to substantially improve the quality, productivity and profitability of Delaware manufacturers by identifying, transferring and implementing best practices.
“At DEMEP, we are wholly committed to helping manufacturers to get better at what they do,” says executive director Steve Quindlen. “We had worked with Evraz on a previous successful lean manufacturing initiative and have developed a relationship of cooperation and trust with the company.”
Profi leDEMEP
Steely Reserve: DEMEP Helps Rejuvenate Aging Steel Plant BY EILEEN SMITH DALLABRIDA
Effi ciency at Evraz Claymont Steel—
which was built in 1917—has improved,
with help from DEMEP.
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Ju ly /Augus t 2012 | DELAWARE BUSINESS 68
DEMEP Profi le
Corporate management provided an executive overview of their vision for improving efficiency by eliminating waste. After reviewing the over-view, DEMEP developed a five-day training package that incorporated such procedural tools as check sheets and templates that mill employees work with every day.
“A3 is a custom-designed, problem-solving methodology,” says Jim Jones, a DEMEP field agent. “We came up with a program that would address the mill’s specific goals and integrate A3 into the culture of the workplace.”
Through the DEMEP program, supervisors learned to write a prob-lem statement that would serve as the launch pad for resolving issues that are an impediment to productivity. That is the first step in the four-step A3 cycle: Plan, do, check and act.
“The problem statement is essentially a communications tool and it has proved to be highly effective in clearly defining an issue,” Diestelkamp says.
Training days were spaced out over a four-month period. Between sessions, trainees were required to work on a project of their choice, using the problem-solving tools of A3 methodology. At the conclusion of training, each individual did a presentation for mill management and coworkers on the status of their project and how A3 training resulted in finding a solution.
“DEMEP taught us to take a step back, talk about the problems we encounter in the workplace and then come up with solutions that increase our efficiency,” Diestelkamp says.
Input from employees was an essential part of that process. Workers were asked to create to-do lists of what needs to happen for a productive shift.
“How does your work area need to be set up so that the next person who works there has a successful shift?” he asks. “The answers to those questions helped us to put housekeeping and organization procedures in place so that people can keep their areas tidy.”
The A3 procedures Evraz employees learned from DEMEP empow-ered the staff to solve expensive, complex problems through clear com-munication and analysis. For example, problems with the plant’s caster were creating frustrating delays in production.
A caster might be compared to a giant Play-Doh machine that takes liquid steel and turns it into a solid product. But mechanical and electri-cal problems with the machinery were keeping the steel from solidifying properly.
“We sat down to document the problems with the caster, develop an action plan to address the issues and strategize their implementation,” Diestelkamp recalled.
As it turned out, three separate issues were contributing factors. To resolve the problem, workers did maintenance on the dummy bar used to start the cast, realigned the rollers and performed hydraulic and elec-trical repairs in the straightener. As a result, caster downtime has been reduced 90 percent.
The principles of A3 are now routine procedure at the mill. For example, each time there is an injury on the job, the supervisor must go through the A3 cycle.
“What created the injury?” Diestelkamp asks. “What needs to be done so the injury is not repeated?”
The transformation has been dazzling. As a result of Evraz’s innova-tive approach to changing the cultural dynamics of the mill with an emphasis on continual improvement, the Claymont operation went from an underperforming plant to a corporate model.
Based on that success, the parent company now plans to roll out A3 training at 10 other plants. To keep the momentum going, Evraz allo-cated an additional $10 million to the Claymont budget.
As a result of increased efficiency, the mill is ideally positioned to meet increased demand for steel generated by an improving economy. Productivity and sales have increased, while costs have decreased.
Operations in the melt shop and plate mill increased from 96 hours to 160 hours each week. Instead of two shifts working four days, Evraz is productive 24 hours a day, seven days a week. To keep up with the demand, 125 employees have been added to the payroll.
Employee morale has improved dramatically. During a recent tour of the plant, Evraz corporate executives remarked on the energy and enthu-siasm of workers.
“It is always good to be working for a company that is adding employees and sales,” Diestelkamp says. “Our morale is excellent.”
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DELAWARE BUSINESS | Ju ly /Augus t 2012 69
Visit ssb.dscc.com for the online application
Winners will be honored at the 2012 Marvin S. Gilman Superstars in Business Awards
Wednesday, November 14, 2012 Keynote Speaker: Dan Butler, Chef/Owner, Piccolina Toscana
For more information, visit www.dscc.com/superstarsinbusiness
Sponsorships and advertising opportunities are available. Call (302) 576-6564 for details.
Small Business, Great Big Event
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Ambassador Committee: The Ambassador Committee is a
specially chosen group of volunteers that assists in increasing
membership and retention, and acts as a liaison between the
State Chamber staff and the membership at large. Contact:
Marianne K. Antonini 576-6567Sr. Vice President Finance & CFO [email protected]
A. Richard Heffron 576-6563Sr. Vice President Government Affairs [email protected]
Janine G. Sorbello 576-6575Sr. Vice President Education & [email protected]. Director, The Partnership Business Mentoring AlliancePrincipal for a DaySuperstars in Education
John H. Taylor, Jr. 576-6590Sr. Vice President & [email protected]. Director, Delaware Public Policy Institute
Matt Amis 576-6566Communications Manager [email protected] Delaware Business ProductionWebsiteHealth Care Committee Holding Company Committee
Denee Crumrine 576-6564Program & Communications [email protected], Small Business AllianceYoung Executives CommitteeEducation & Development Committee
Katie Dunn 576-6578Communications & Events Associate [email protected] in Business Benefits & Services Committee
Cheryl Corn 576-6572Sr. Vice President CommunicationsExecutive Assistant to the President [email protected]