Defy and Redefine...

An Overseas Attempt:

A different R&D centerfailed by the headquarters

Vincent Tsao2015.1.21

Critical Thinking

A different TCAD R&D center for semiconductor and optoelectronics

process & device simulations requires new ideas and brave reasoning of

Technical Marketing

and

Project Management.

Technical Marketing

Philosophy

－ Why branding?

－ Small business visibility

Without why, it’s hard to remember how.― David Bohm, Quantum physicist

• B2B branding Product usage Information effectiveness LED, PV, Laser Buyer’s risk reduction CMOS, HEMT, Power Value added & images Co-projects

• Customer’s job to be done:

Business & Brand Strategy

－小公司可以創造大改變

－小公司能夠擁有新思維

Project Management

An Unseen Problem

• R&D projects have difficulty in expecting or measuring the result even following a strict procedure. An easy-to-use model of project management is required for all the team members.

工程師最大的問題是公司如何帶領他們 ― Steve Jobs

• My original ideas shaped thru years of experience:1. The David Star Project Management Model

2. The TPDS Clear-Tech Teamwork Doctrines

－ PMP/PMBOK myths

Resource-Based View 策略理論視溝通 . 文化為足以增進問題解決 . 提升技術品質的組織軟實力

說不出理由的專案金三角

Scope Time

Cost

Scope Schedule

Performance

Resource

( 舊版 ) ( 新版 )

The DSPM Model

•研發專案重心在品質而非資源•研發專案包含整合與執行二層面•策略規範整合而作業左右執行•活動不能根據複雜的程序和難懂的概念•指導原則應有技術管理的共通性•新模型必須可由專案成員操作

軍事原理：戰略應以戰術作基礎，戰術必須能達成戰略。

QFD: Quality Function Deployment

The TPDS Doctrines

•Trusting and trusted down to the field operation ground ( 於實際作業行動之層次上彼此信賴 )

•Positioning and performance gauged on the customer’s needs ( 績效定位於顧客導向之決定與衡量 )

•Driven and driving through a working feedback mechanism ( 建立維持良性互動之有效回饋機制 )

•Scope and scaling to govern management by objectives ( 範疇和尺度規範了目標管理之內容 )

－ Expectations

• A balanced East & West approach! ( 建立品質機能展開 )

• Steady, endurable product upgrade

• Organic growth of technical people

• Lessons learned ( 成功或失敗 )

• R&D constitution ( 制度 / 體質 )

• Business & brand strategy alignment ( 標竿學習 BMW)

－ In a word

Plan is nothing. Planning is everything.― Dwight D. Eisenhower ( 艾森豪 )

PMP/PMBOK tells about the procedure in a plan. DSPM & TPDS paradigm works on the dynamics of planning!