Self-Checkout Design Hannah Jenkins HOW DO CUSTOMERS FEEL? • Like they are being made to do all the work. • Restricted by size of shop. • Scared of the technology. WHAT DO CUSTOMERS WANT? • Not to be ordered around by a robotic woman. • Less waiting. • A relaxed experience. WHAT DO CUTOMERS KNOW? • How they like to shop. • How to use manned checkouts. • How they like their bags packed. Summarising Research Summarising my research into my key insights allowed me to focus my ideas to the ones which best addressed these issues. Defining Key Insights
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Self-Checkout Design Hannah Jenkins
HOW DO CUSTOMERS FEEL?• Like they are being made to do all the
work.• Restricted by size of shop.• Scared of the technology.
WHAT DO CUSTOMERS WANT?• Not to be ordered around by a
robotic woman.• Less waiting.• A relaxed experience.
WHAT DO CUTOMERS KNOW?• How they like to shop.• How to use manned checkouts.• How they like their bags packed.
Summarising Research
Summarising my research into my key insights allowed me to focus my ideas to the ones which best addressed these issues.
Defining Key Insights
Self-Checkout Design Hannah Jenkins
Initial DevelopmentBrainstorming
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