Defining Goals

7/23/2019 Defining Goals

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Defining goals and planning

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Project task

Need and utility

Scope and content

Goals and products

Implied change

Deadlines

Project task

Project

Management

Resources

Environment

Stakeholders


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Clarification of needs

Why was the project started?

What is the purpose of the project?

Who represents the purpose? What project results are anticipated? By

whom?

What is the project's perspective?

Where are we in terms of the Five-in-Fivemodel? our reminder model


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Goal hierarchy

Purpose of project

What is the overarching meaning? Intention?

Product goals/result goals/deliverables

What does the project have to deliver in terms of products and qualityto realise this intention?

May be divided into sub-goals

Project objectives - Success criteria What result goals and effect goals + (possibly) policy goals must be

rated as success criteria: is the delivery acceptable?

Effect goals What effect should the customer achieve/have/experience?


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Purpose

Why is the project being carried out?

Once the project has been carriedout, what type of overall impact are

we looking for?

Question: why...

We want to improve our position in a

future deregulated electricity market.

We will be more market oriented.


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Product/result goals

What is the project's product/result/deliverables?

What should the product quality be?

Question: what...

To set up new

customer servicedepartment.


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Project objectives - Successcriteria

Which goals determine the success ofthe project?

How do we measure these selectedgoals?

More satisfied and loyal customers are created

Measured by customer satisfaction survey ex 10 %

increase in customers who are very satisfied with

Strkstrm.


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Effect goals

What effects should the customers perceive, i.e.that we can measure later on?

Question: how did it go?

Answer:

Customer satisfaction

On a scale of 1 to 10, the customer mustgive an overall satisfaction rating of 8

after one year.


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International Project

Management Programme -Orifarm 9

Defining goals

Production (project)Input(Ressources)

OutputResult goalsProduct goals

Deliverables

OutcomeEffect goals

Productivity(efficiency)

Effectiveness

S u c c e s c r i t e r i a = p r o j e c t o b j e c t i v e s


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Targets must be SMART(E)

Specific

Measurable

Accepted/ambitious/agreed

Realistic

Time delimited

(Effective for the customer)


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International Project

Management Programme -Orifarm 11

Defining goals

Goals can involve

Input: resources, budgets, etc.

Output: delivered service, products Effective goals are particularly defined by

the customer: does it generate value?

Policy goals: other goals besides input,output and impact goals (outcome), e.g. Procedural considerations, impact on/by stakeholders (e.g. pollution),

corporate strategy, etc.


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Exercise: Strkstrm Ltd

Group work

Identify the purpose, result/productgoals for the project, success criteriaand

Present the groups recommendedsuccess criteria in class.


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Exercise: Strkstrm Ltd

Group work

Use the PPSOP model and identify thechange areas in Strkstrm.

Defining Goals

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