Defense

TNR for campus feral catsA Website & proposal

Desiree Burns | Spring 2012

What you’ll hear

• Opportunity• Objectives• Constraints• Audience• Rhetorical Strategies• Results• Next Steps

Opportunity

• Large cat population• No TNR • Help cats• Help university

objectives

• Research • Education and awareness• Plan for action

constraints

• Time• Multiple audiences• Personal background

Audience-Website

• Animal advocates• NC State/Raleigh community• Fledgling college cat programs

Audience-Proposal

• Campus grounds manager• Skeptics

Rhetorical strategiesThe Website

• Audience analysis• Ethos• Pathos

Rhetorical strategiesThe Website

Rhetorical strategiesThe Website

Rhetorical strategiesThe Website

Rhetorical strategiesThe proposal

• LOGOS

• Research• Other campus cat

programs• Community

support• Health• Helps the

university• No cost

ResultsThe website

• Wordpress• Usability test• Social media

www.packpurrs.com

Next steps

• Administer another usability test• Submit proposal• Begin steps to implement plan• Continue to spread awareness and

education

recap

• Lack of awareness • Lack of action• Deliverables: website and proposal• Help NC State’s feral cats and, by

extension, the NC State community

Thanks!

• Tech Comm community• Dr. Susan Katz & Dr. Nancy Penrose• Family & Friends (including the four-

pawed kind)

Questions?