DeFacto

DEFACTOPınar Zeynep ŞAN

Başak VARIŞER

MENUIntroduction

Research

Analyzing the Situation

Characteristics of Public

Analyzing the Organization

Establishing Goals and Objectives

Conclusion

INTRODUCTION

Defacto was founded in 2003.

RESEARCHWe search the Defactos’s corporate

site and other websites.

We use the questionnaire methods which is the research methods.

Mission Vision

We challenge jeans.

We sell the most comfortable

and stylish designs of day wear at the

most reasonable price 365 days a year.

RESEARCH

Starting with 10 prominent countries, our vision is to evolve into a global brand by 2023.

ANALYZING THE SITUATION

In Turkey, Defacto is the first company is that do jean removing fashion, so is has taken an important step in terms of brand awareness.

Limiters

Defacto does not have opponents and limiters competitors.

Defacto does not have negative opinion leaders and hostaile force.

CHARACTERISTICS OF PUBLIC

Producers

The financier is who owns the Defacto brand Ozon Clothing Co.

In Turkey, Defacto has total of 6350 workers work in the warehouse, offices and stores.

CHARACTERISTICS OF PUBLIC

Enablers

Defacto's ads published in the all TV channels and radio stations in Turkey.Besides this, Defacto's ads are printed in the internet and some fashion magazines. So; Defacto actively uses media channels should be used in their industry.

Opinion leaders are not available.

CHARACTERISTICS OF PUBLIC

Customers

Current Customers: Men and women between the ages of 18-40.

Potential Customers: Income level is between 2 to 5 thousand and clothing, thus saving a lot of money are those who prefer quality dressing.

Shadow Constituency Customers: Do not want to spend too much money on clothes shopping.

CHARACTERISTICS OF PUBLIC

REPORT FESTİVALDate: September 14-15th June 2015 –Saturday-Sunday

Activity Lenght: 2 day

Place: Hasbahçe

Season: Autumn season.

Event Details: Defacto kids costumes will be exhibited at the parade. Child models which in the fashion show will consist of homeless children. Famous fashion designers will be invited to fashion shows. Show revenue will be donated to underprivileged children foundation.

Press Invitation: SabahNewspaper

Budget:462.000 tl

REPORT FESTİVAL

PRESS BULLETINREPORT FESTİVAL

25.05.2015.DeFacto will do ‘Report Festival’ in 14-15 June 2015 at Hasbahçe. ‘’Defacto kids’’ willopen in 2014-2015 Autumn season. For this reason, that event will for forlornchildren. ‘Report Festival’s revenues will be donated forlorn children.

Defacto kids costumes will be exhibited at the parade. Child models which in thefashion show will consist of homeless children. Famous fashion designers will be invited to fashion shows. Show revenue will be donated to underprivileged childrenfoundation. Murat Boz and Yonca Evcimik will be concert.

DeFacto hit the road with 14 stores and the idea of being a Mediterranean brand in 2003.DeFacto who winned the love of young people with collections made in Barcelona design office is one of the two of the leading brands in the industry with228 stores in Turkey and 19 store in abroad.Contact:

Başak Varışer, DeFacto Public Relations ManagerTelephone: 0(212) 300 35 30E mail: [email protected]__________________________________________________________DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29

DEFACTO MEMOR AL FORESTDate: September 13th 2015 - Sunday

Activity Lenght: 1 day

Purpose of the Activity: Recovery of spent a little bit of wood with papers used in the construction of DeFacto Style magazine and contributes to the natural.

Place: Bahçelievler

Season: Autumn – Because of theSeptember, both suitable for planting seedlings and the people are better suited to participate.

Event Details: Before planting, our speaker is the owner of the de facto smart Cemal Ozen will start the event with an opening speech. 20.000 pine saplings are planted.

Press Invitation: Milliyet Newspaper

Budget: Pieces of pine trees aged 1-5 years: 5TL X 20.000 = 100.000 TL

DEFACTO MEMOR AL FOREST

ZEKİ CEMAL ÖZEN

DEFACTO MEMOR AL FORESTPRESS BULLETIN

DeFacto Memorial Forest01.09.2015

DeFacto will build ‘DeFacto Memorial Forest’ in Bahcelievler in September 13th 2015 at 10a.m. DeFacto announced to do this event for forest fires and the DeFacto Style magazine.Aged 1-5 years 20,000 pine saplings will be planted on 10 hectares with

the ‘DeFacto Memorial Forest’ project. In this way, burned the trees and spent for the construction of the journal will be provided recycling.DeFacto hit the road with 14 stores and the idea of being a

Mediterranean brand in 2003.DeFacto who winned the love of young people with collections made in Barcelona design office is one of the two of the leading brands in the industry with 228 stores in Turkey and 19 store in abroad.Contact:

Başak Varışer, DeFacto Public Relations ManagerTelephone: 0(212) 300 35 30E mail: [email protected]__________________________________________________________DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29

L VE C NCERTDate: February 14th 2015 - Sunday

Activity Lenght: 1 day

Purpose of the Activity: We thought that it would ease for the couple is forced to make plans for Valentine's Day and we give this gift to them.

Place: Bostancı Culture Center

Season: Winter – Because of the cold, we choose indoor whereby the weather conditions doesn’t prevent participation in event.

Event Details: Our speaker is the owner of the de facto smart CemalOzen will start the event with an opening speech. 'Love Concert' will begin with the Yalıon’s the advent of stage.

Press Invitation: Sabah and Hürriyet Newspapers

Budget: Yalın Concert Fee: 35.000 TL

Space: 10.000 TL

500 roses: 2.500 TL

500 Invitation: 500 TL

TOTAL: 48.000 TL

L VE C NCERT

ANALYZING THE ORGANIZATIONPRESS BULLETIN

Love Concert01.02.2016

DeFacto will realize ‘Love Concert’ event in Bostancı Culture Center in February 14th 2016 at 7p.m. DeFacto announced to do this event because they want to deploy happiness in Valentine’s day.Aged 1-5 years 20,000 pine saplings will be planted on 10 hectares with

the ‘DeFacto Memorial Forest’ project. In this way, burned the trees and spent for the construction of the journal will be provided recycling.DeFacto hit the road with 14 stores and the idea of being a

Mediterranean brand in 2003.DeFacto who winned the love of young people with collections made in Barcelona design office is one of the two of the leading brands in the industry with 228 stores in Turkey and 19 store in abroad.Contact:

Başak Varışer, DeFacto Public Relations ManagerTelephone: 0(212) 300 35 30E mail: [email protected]__________________________________________________________DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29

Relating to Customers

Defacto the highest level of customer satisfaction to all customers to ensure honest and fair.

ANALYZING THE ORGANIZATION

THANK YOU FOR YOUR ATTENTION