Deep dive: Monetize your API Programs

What are your data/services worth?Tej Ravindra, Apigee

AGENDA•  Thinking of your APIs as a strategic revenue opportunity 

•  Build and energize your developer ecosystem with creative pricing

•  Strengthen and manage your partnerships

•  How Apigee can help.

Enabling strategic revenue opportunities

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Popular APIs & categories

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callout hereContent providers/ Digital properties

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Data via APIs as a revenue stream

callout hereDigital services

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Services via APIs as a revenue stream

Revenue sharing /commission models

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Third party developers &/ affiliates get a % of the order value

Payment processing API

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Revenue-sharing models Fee-based models Freemium models

Fixed

Flexible

Hybrid(flat fee plus fixed or flexible)

Transaction

One-time

Subscription

Duration

Quantity

HybridTransaction Volume

Custom Attribute

Advance / Arrears

Pro-rated / Full amount

Revenue / Volume Bands

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You pay Developer Developer pays you

What makes successful API programs?•  Category

•  Clear value proposition

•  Little to no friction to try &/get started

•  Engaged partners/developer community

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Extending the value of your digital strategy

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DeveloperUser APIApp API Team Backend

Monetization for real business results

Monetization Use Cases: generating internal and external value

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B2E Scenario

B2C or B2B Scenario

API Team

App Developers / Partner

App User / Customer

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API Team

Internal Developer team

App User Department

Internal Chargebacks

Ecosystem: API Providers, Partners & Developers

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API Provider

Developer Portal

Partner A Partner B Developer

Packages, Rate Plans

How can Apigee help?

Enabling your business models

Digital Assets

Apigee Monetization

Backend financial systems

API Provider pays Developer Developer pays API Provider

Monetization highlights

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Create & publish packages

Price creatively

Limits; Notifications

Billing documents

Detailed reporting

Developer workflows

Monetization features

this is a call out

this is a call out

this is a call out

Creating groups of products/ APIs under packages

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Rate plan to set pricing

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Published API & pricing

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•  Monetized products available for purchase

•  Developer portal enables developers to

buy & use API

Add balance to developer account

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•  Purchase monetized products & build apps

Add Apps & Make API calls

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Thank you