Deconstructing the Social Business Roadmap A conversation and walkthrough of the understanding what it will take to develop a social media business policy for your organization.
Dec 06, 2014
2. Andrea Baker
Andrea Baker
Twitter: @immunity
LinkedIN Andrea R. Baker
3. How this session works:
Ill talk about the steps of the roadmap and discuss real world
applications. Around the room, please feel free to volunteer how
your organization is implementing the step or how you can implement
to do better social business.
4. Are you on the right course?
5. Goals
To improve business processes using social practices and
technologies
Set the standard in which to follow from concept to constituent and
community collaboration
Create you essential guide to those who wish to implement social
technologies
6. What is social business?
Social business is the use of social technologies and processes to
improve internal collaboration and external customer engagement. It
is more than simply setting up accounts on commercial services or
even implementing enterprise social technologies. Instead, social
business processes leverage social technologies within a culture of
collaboration, openness, and sharing to streamline and improve the
way organizations conduct business.
7. Where is the personal line?
Being a social business means having a personal connection with
your customers.
Consider a corporate brand instead of a corporate push on the
individual brand.
8. 9. Social Media / Social Business
Lets be clear of what YOUR needs are:
Whetheryou use social media/social networking for personal business
be aware of what you post its forever!
Your personal life will probably touch or bleed into your
professional presence people will search for you and know more than
you think.
If needed, maintain a presence for each persona and keep them
separate in your voice.
10. As we are moving forward in the digital age and with
teleworking, it is imperative that in doing business and effective
communicating with others not in the same room, we consider how to
use social media technologies to fill in the gaps that email and
traditional networking or communications do not provide.
11. It can be a little overwhelming for the untrained
employee
12. 13. Social Media Empowerment
14. Do you feel empowered by your organization to work with social
media?
Is your organization empowering themselves to work with you on your
ideas and energy?
15. Empowerment
A necessary precursor to successful social business
initiatives.
Based on three tenants
Transparency
Trust
Technology
16. Transparency
Requires that the organization move from a culture of knowledge
hoarding to one of knowledge sharing.
17. Trust
Requires that the organization trust its users to do what is right,
while supporting them with the training and governance required for
them to be accountable for that trust.
18. Technology
Requires willingness to allow employees to experiment with new
tools and processes, trusting that they will not abuse them and
permitting them to fail fast.
19. Case Study
Best Western
NASA