Decode Credentials 2014

This presentation has been prepared specifically for Decode. The content of this presentation may not be used, duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.

Who We Are What We Believe What We Do How We Do It What We Have Done Let’s Connect

Content

Who We Are_ !Our Agency & People


We are your creative companion to extract, upraise, and refresh your brand. We explore every digital medium to fulfill every brand’s unique requirements. !!!We are independent agency. Founded in 2013 and based in Jakarta.

Decode means to diligently translate message from code into clear language in branding and digital creative strategy.


We Create Brand Experience™


[email protected] @dannyhananto

Danny R. Hananto Digital Director

Dan is a co-founder of Decode and a creative at heart who loves simple and effective design. He’s a Multimedia Design graduate who felt the lure of digital early on. His critical thinking and keen eye for details oversees all the creative output of the agency and he works closely with our clients to make sure their needs and to create smart, effective and conceptual digital work. !You could describe Dan as a sci-fi lover, action figures-comics aficionado, baller, sneakerhead, and tech geek.


[email protected] @mas_sulistiyo

Mas Sulistiyo Branding Director

People know him as Tyo. He is a co-founder of Decode who is passionate in creative and loves simplicity. He’s a graphic and multimedia design graduate who is experienced in branding. Tyo works closely with our client to make sure that the brand strategy goes along with the company’s vision and mission, and being presented in an engaging, rational visual expressions. !Tyo is an Apple ‘evangelist’ and Manchester United fans who spends his leisure time watching anime and read manga.


[email protected] @dlaclara

D’la Clara Nindya Nan Insani Strategic Account Director

D'la is a co-founder of Decode who takes care of the whole communications within and outside the team. She was graduated from Brand Management Studies in The Netherlands then back in Jakarta when the digital era was just blooming in the country. Her supple character and interest in human insights drives her passion even more to connect with clients and potential businesses. !D'la is known as a gastronomic explorer, a learning cook, anime and sci-fi fans, and a constant apprentice of healthy lifestyle.


To dream up works that we’d be proud of and build lasting relationship with people we respect.

We rely on strong teamwork, pushing and inspiring one another in pursuing for creative freedom.

What We Believe_ !Our Basic Principles


The creation of an identity calls for a specific, dedicated process. Clients are our best partner when it comes to nurturing the brand and watch it grows. !Therefore, we always work very closely with our partners in a highly collaborative way that embraces intelligence, value and big thinking.

Branding is fundamental. Building brands builds incredible value for companies and corporations.


A strong brand is all you need to start an everlasting prosperous journey.

Today, consumers don’t come down to what you sell or what you do. It’s about who you are and what you stand for. Your brand is your promise to your consumers. It tells them what they can expect from your products and services, and it differentiates what you offer from the other players. !Now we’re stepping on the digital era, where your brand lives 24 hours, 7 days a week, 365 days a year within people’s life. !And we are here to accompany you.


CUSTOMERS, CLIENTS & PROSPECTS

Not only benefit to your business, but also to all stakeholders involved,

including other business possibilities.

DIGITAL ADVERTISING & SOCIAL MEDIA The story can be easily told by anyone, online and offline. Everyone is your brand ambassadors.

MARKETING COMMUNICATION Easily applied in any marketing communication means with clear, engaging, rational message.

STRONG BRANDS Stays in people’s mind, and stay as

their preference. And not only resonates in consumers’ mind, the

brand will be part of their lives.

The Whole Experience that Matters

What We Do_ !Our Passion & Capabilities


We expertly blend strategy, creativity, and latest technology to bring ideas to life.

+ +

STRATEGY Concrete strategy is the key to achieve the desired objective. Analysis of the competitors, target audience, and market trend are some data and insight we use to position your brand in the competition and identify the best opportunity in the market.

CREATIVITY We work for the most effective idea, both online and offline. Our crafts always have your target audience in mind, something that they want to be part of and engage. This is the story where your brand and your audience connect.

TECHNOLOGY We see technology is not ‘just a tool’, it’s part of the key values. No matter what it's about branding or digital service, we know how to use the-most-effective technologies to bring ideas to life.


Products & Services

BRAND DEVELOPMENT Brand Vision & Mission Brand Essence Brand Values Brand Positioning Brand Architecture Corporate Identity & Style Guides

!Marketing Collateral Point-of-Sales Signage System Packaging Design

DIGITAL ADVERTISING 360 Digital Strategy Web & Mobile Development Creative Online Ads On-ground Digital Activity Analytics & Evaluation Mobile Applications !

!Social Media Strategy Communities & Influencers Outreach KPI & Reporting


Brand strategy doesn’t stop in logo. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. It’s your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. !A holistic approach from collecting data, analyzing the market, all the way to the integrated communications touch points strategy is what a great brands are made of.

Brand Development


This is where strategic thinking meets effective design and technology. We build sustainable connections between brands and their audiences. We tell a story through integrated touch points as compelling solutions. !The means can be vary from a simple social media strategy and how to expand to forums, relevant communities and influencers, to website and on-ground digital activation. !All the possibilities are there, and we are here to assign the most effective means and deliver the solution.

Digital Advertising


That’s what an amazing brand does.

Our end goal is to develop an amazing brand experience based on intelligence through strategy and creatives excellence.

How We Do It_ !Our Working Process


We integrate Decode Cycle™ approach and methodology technique, utilizing digital medium to ensure relevant + unique creative output.

We manage the problem and expectation according to the real insights and findings. The match in between become the opportunities that we engineer into ideas, which we display in multiple touch points. The process goes along as the audience speaks. !!!And trust us, this should take some time.


LAUNCH & MANAGE Once the project is launched, we

monitor it like nurturing a child. We track them to build strong database

that will benefit our partners.

DESIGN & DEVELOP Start the action in timely manner. We apply the strategy and not afraid to redo the method for better result.

PLANNING & IDEATE Strategic means knowing what we do before making the big plan. We scratch the unthinkable points and merge them into logic steps.

LISTEN & OBSERVE We put our ears beyond listening.

We capture the initial message that sometimes unheard and convey its

true designation.

Decode Cycle™

What We Have Done_ !Our Proud Works

























Let’s ConnectD’la Clara Nindya Nan Insani / Strategic Account Director

(+62) 812 901 0011

[email protected] / [email protected]

!www.decodeagency.co

@decodeagency_id
