Only One True International Real Estate Brand | 1 In a Time of Global Communications and Global Markets There is Only One True International Real Estate Brand Presented by Mark Millstein
Only One True International Real Estate Brand | 1
In a Time of Global Communications and Global Markets
There is Only One True International Real Estate Brand
Presented by
Mark Millstein
2 | Only One True International Real Estate Brand
SUPERIOR LOCAL PRESENCE
2 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 3
Our Superior Local Presence. Decker Bullock Sotheby’s International
Realty offers the premier real estate
experience in Marin and the greater
San Francisco Bay area. We have
listed and sold the pre-eminent
properties in our market for more
than 20 years, connecting our sellers
with qualified buyers from our local
area and around the world.
Only One True International Real Estate Brand | 3
4 | Only One True International Real Estate Brand
We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:
• The premiere brand in Luxury Real Estate
• 63 countries served, 825 offices
• More listings at all price points
• Greater volume of luxury properties
• More impressions on major websites like nytimes.com and wsj.com
• More buyer traffic on sothebysrealty.com
UNPRECEDENTED GLOBAL REACH
4 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 5
50
40
30
20
10
0
No. of Countries
Decker BullockSotheby’s
InternationalRealty
Christies—Pacific Union
LuxuryPortfolio—Alain Pinel, McGuire,
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
60
70
Based on Office Search March 23, 2016
6 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 7
HIGHER WEB TRAFFIC
Total Unique Visitors in 2015 – 9,348,472 Average Monthly Visits in 2015 – 1,170,532 Total Visits in 2015 – 14,046,392 Total Pageviews – 74,737,939 Average Monthly Pageviews – 6,228,161 Visitors from Outside the US – 48%
8 | Only One True International Real Estate Brand
The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s International Realty.
WE UNDERSTAND ACHEIVEMENT
Only One True International Real Estate Brand | 9
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$1.2B
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$1.5B
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$300M
$200M
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Marin ModernZephyr
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2015 Marin Sales Data from Bareis MLS by Marin offices.
#1 Marin County Sales#1 Luxury Marin Sales – Over $3 Million#1 Luxury Marin Sales – Over $5 Million#1 Luxury Marin Sales – Over $10 Million – more than all other companies combined
Total Sales Volume in Marin, by Broker
WE UNDERSTAND ACHEIVEMENT
10 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11
In Marin County 98% of homes are sold for under $3 million. In that price point sothebysrealty.com has more than double the number of listings as luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and nearly 4 times the number of listings as christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
0
5000
10000
15000
20000
25000
30000
35000
40000
luxuryportfolio.com
christiesrealestate.com
sothebysrealty.com
39,891
15,977
11,086
DOMINATING THE MARKET UNDER $3 MILLION
Only One True International Real Estate Brand | 11
Based on Listing Search April 2016
12 | Only One True International Real Estate Brand
0
500
1000
1500
2000
2500
3000
3500
luxuryportfolio.com
christiesrealestate.com
sothebysrealty.com
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Pacific Union
3,221
2,205
677
DOMINATING THE MARKET FROM $3–5 MILLION
In Marin County homes sold between $3-5 million deserve a trusted specialist. On sothebysrealty.com there are 32% more listings than luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and 80% more listings than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search April 2016
Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13
14 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 15
DOMINATING THE MARKET FROM $5–10 MILLION
In Marin County less than 2% of homes sold are between $5-10 million and in that price point you need a specialist. On sothebysrealty.com there are 50% more listings as there are on luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and 83% more than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search April 2016
0
500
1000
1500
2000
2500
luxuryportfolio.com
christiesrealestate.com
sothebysrealty.com
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Pacific Union
2,223
1,113
373
Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15
16 | Only One True International Real Estate Brand
DEFINING THE MARKET OVER $10 MILLION
Decker Bullock Sotheby’s International Realty continually sells the most homes sold over $10 million in Marin County. The sothebysrealty.com website has 55% more listings at this price point than on luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and 87% more listings than on christiesrealestate.com (Pacific Union’s marketing association).
Based on Listing Search April 2016
0
200
400
600
800
1000
1200
luxuryportfolio.com
christiesrealestate.com
sothebysrealty.com
1,186
524
145
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Pacific Union
Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17
18 | Only One True International Real Estate Brand
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COMPREHENSIVE LISTING DISTRIBUTION
Our sellers can receive a property report with information on the viewing and inquiry statistics on the major websites for their individual property.
Our qualified properties are distributed to major listing websites online such as:
• Trulia • Zillow• Realtor.com • Wall Street Journal
20 | Only One True International Real Estate Brand
HIGHEST ONLINE VISIBILITY
20 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 21Only One True International Real Estate Brand | 21
High Online Visibility in Bloomberg, New York Times, The Wall Street Journal, and elsewhere.
• Bloomberg.com is estimated to deliver 83.1 million impressions in 2012
• NYTimes.com is estimated to deliver 61.85 million Unique Monthly Visits
• WSJ.com is estimated to deliver 27.86 million Unique Monthly Visits
22 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 23
FOCUS ON PHOTOGRAPHY
High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.
24 | Only One True International Real Estate Brand24 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 25
FOCUS ON VIDEOGRAPHY
Sotheby’s International Realty is at the forefront of the use of video in the Real Estate space. With video powering everything from the homepage of SIR.com to our ad units on our partner websites, video is allowing prospective buyers to experience our properties like never before.
26 | Only One True International Real Estate Brand
YOUTUBE.COM/SOTHEBYSREALTY
Sotheby’s International Realty YouTube brand channel:
• 10+ Million views• 34,000+ subscribers• 2,300 property and destination videos and counting • 40,000 minutes of video watched daily• Over 115,000 “Likes”, shares, comments and favorites
Visit us at youtube.com/sothebysrealty
Only One True International Real Estate Brand | 27
28 | Only One True International Real Estate Brand
Facebook – 1.4+ billion usersGoogle+ – SEO optimizationInstagram – 400 million monthly active users
Only One True International Real Estate Brand | 29
Connecting a Global Real Estate Community
At the Sotheby’s International Realty brand, we use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social Media, like Real Estate, is about connecting people and cultivating relationships, making it an ideal tool for marketing your home.
SOCIAL MEDIA
30 | Only One True International Real Estate Brand
SOTHEBY’S AUCTIONS
Over 200 years of marketing the world’s most valuable possessions.
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.
This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world.
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32 | Only One True International Real Estate Brand
EXTRAORDINARY OFFICES 825 Offices Around the World – 9 Here in Marin
Southern Marin Office100 Tiburon Blvd. • Mill Valley, CA 94941
Ross Valley Office189 Sir Francis Drake Blvd. • Greenbrae, CA 94904
Sausalito Office211 Second St. • Sausalito, CA 94965
Belvedere - Tiburon Office1620 Tiburon Blvd. • Tiburon, CA 94920
Drakes LandingOffice500 Drakes Landing Rd. • Greenbrae, CA 94904
Novato Office438 Ignacio Blvd. • Novato CA 94949
San Rafael Office902 Irwin Street • San Rafael, CA 94901
Stinson Beach Office3605 Shoreline Hwy. • Stinson Beach, CA 94920
Mill Valley Office78E. Blithedale Ave. • Mill Valley, CA 94941
34 | Only One True International Real Estate Brand
Presented by
Mark Millstein
Southern Marin Office100 Tiburon Blvd.Mill Valley, CA 94941415.381.7300
Mill Valley Office 78 E. Blithedale Ave.Mill Valley, CA 94941415.380.4300
Stinson Beach Office 3605 Shoreline Hwy. | Box 66Stinson Beach CA 94970 415.868.9200
San Rafael Office 100 Smith Ranch Road, # 110San Rafael, CA 94903415.456.1200
Ross Valley Office189 Sir Francis Drake Blvd.Greenbrae, CA 94904415.461.7200
Drakes Landing Office500 Drakes Landing RoadGreenbrae, CA 94904415.464.9300
Sausalito Office211 Second StreetSausalito, CA 94965415.331.9000
Novato Office438 Ignacio Blvd.Novato, CA 94949415.883.2900
Belvedere - Tiburon Office10 Beach RoadTiburon, CA 94920415.435.0700