Deckchair, Education case study: The Queen's Foundation, Theological College

How did we helpThe Queenʼs Foundation?

“ The old site was out of date and sent wrong messages about us.

We needed to turn an internally-geared site into one that was far more user-friendly.”

Dave Allen, Director of Studies

We spent 1.5 days with Queenʼs... • 1 night in the halls of residence• breakfast with the staff• a lecture with the students• time with the Principal & Director of Studies

...building an understanding of their college.

We defined their web presence with...

• a structural site map• defined page layouts• content strategy

What was the solution?Inject personality and vibrancy - representthe beliefs and life at Queenʼs

What was the solution?Get across their key messages

What was the solution?Create key user-journeys based on the visitor

What was the solution?Re-focus the site based on the needsof the people visiting

What was the solution?Give Queenʼs full control over their site, with user-friendly content management systemExpressionEngine.

What are the results so far?300% increase in student applications

50% increase inunique visitors

Improved rankingin Google

“ Weʼd go with Deckchair if wewere doing it all over again.

Weʼre very happy with the site,and - bottom line - applications fromoutsiders have increased this year.”

Dave Allen, Director of Studies

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