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The First Independent Mobile Native SSP
8

DECK - mediation

Jan 18, 2017

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Tania Savitri
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Page 1: DECK - mediation

The First Independent Mobile Native SSP

Page 2: DECK - mediation

What is PubNative?

PubNative is a mobile SSP enabling app publishers to execute and enhance their revenue strategy through native ad formats.

PubNative provides extensive tools for managing the most comprehensive global mobile native demand.

Page 3: DECK - mediation

Mobile Native Mediation

The solution provides unified access to an extensive selection of mobile native demand sources, allowing publishers to achieve outstanding results both in CPMs and fill rates.

Facebook Demand

Yahoo! Demand

AdMob Demand

PubNative Exchange

eCPM: $ 1.90 eCPM: $ 2.40 eCPM: $ 1.40 eCPM: $ 1.10 eCPM: $ 2.70 eCPM: $ 1.80 eCPM: $ 1.50

30+ DSPs 30+ Ad Networks

30+ Direct Advertisers

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Publishers’ Testimonials

With PubNative’s help, we can analyze our data to better

understand our users and deliver relevant and engaging advertising

to each of them.

Tao Li, CEO of APUS

[With PubNative’s mediation,] Betternet noticed its fill rate jump into to the high

90s-percent range, with a 200% increase in the average revenue per user. Engagement

is also up from 1% with Google banners to 3% with PubNative units.

AdExchanger, 2016

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Why PubNative’s Mediation?

Global Mobile Native Demand

Automated Mediation

Advanced Segmentation and Optimization

Unified Reporting

Fast and Straightforward Integration

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Advanced Segmentation and Optimisation

Demographic criteria

User profiles based on app usage

Interests

Engagement

Behaviour

And many others, including publisher- specific custom segments

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Global Presence

San Francisco • Berlin • Seoul • Beijing

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