December Commerce

INSIDE: ADT Expands pg. 49 + Monthly Economic Indicators pg. 50

EDITOR LORI FULLER [email protected]

DESIGN LADDY FIELDS

WRITERS LYNSEY WILSON / ALYCE BURDINE

CONTACT THE KNOXVILLE CHAMBER(865) 637-4550 www.knoxvillechamber.com

PRESIDENT & CEO MICHAEL EDWARDS

EXECUTIVE VICE PRESIDENT RHONDA RICE

ECONOMIC [email protected]

FINANCE & [email protected]

[email protected]

PUBLIC POLICY & [email protected]

CENTRAL BUSINESS IMPROVEMENT DISTRICT (865) 246-2654 [email protected]

THE DEVELOPMENT CORPORATION (865) 546-5887

TENNESSEE SMALL BUSINESSDEVELOPMENT CENTER (865) 246-2663

LEADERSHIP KNOXVILLE(865) 523-9137

U.S. DEPT. OF COMMERCE EXPORT ASSISTANCE CENTER (865) 545-4637

NEW MEMBERS / NEW PREMIER PARTNERS

MEMBERSHIP MATTERS

Top Achievers are recognized for their countless volunteer hours and dedication to the Ambassador Program’s mission of serving as an active volunteer extension of the Knoxville Chamber to cultivate, promote, and maintain positive relationships between the Knoxville Chamber, its members, and the community.

THE KNOXVILLE CHAMBER’S MONTHLY NEWSLETTER

KNOXVILLE CHAMBER 44

BRONZE

Hiller Plumbing, Heating & Cooling(865) 602-7707www.hillerphc.comConstruction & Contractors: Mechanical Contractors

Aesthetic Plastic Surgery Associates P.A.(865) 588-1662www.plasticsurgerymd.comHealthcare Providers & Services: Plastic Surgery

barre3(865) 474-9019www.barre3.com/knoxvillePersonal Services: Fitness & Well-being

Century Pool Supply Company, Inc.(865) 546-7288www.centurypoolknoxville.comConstruction & Contractors: Swimming Pools

CEW Advertising(865) 558-0064www.cewadvertising.comBusiness & Professional Services: Promotional Products

D. Wallace Designs(865) 773-7516Shopping: Jewelry

East Tennessee Eye Surgeons, P.C. - Dawson M.D. & Gallaher M.D.(865) 546-1464www.easttneyes.comHealthcare Providers & Services: Opthalmologists

FL Summit Hill, LLC(865) 546-7020Real Estate

Gillespie Import Service(865) 694-0500www.gillespieimports.comAutomotive Sales, Parts, & Service: Repair & Service

Half Full Media, LLC(678) 310-4281www.halffullmedia.comBusiness & Professional Services: Adver-tising Agencies

National College of Business & Technol-ogy(865) 539-2011www.national-college.eduEducation & Training: Colleges

Neighborhood Barre(865) 692-1148www.neighborhoodbarre.comPersonal Services: Fitness & Well-being

Newk’s Eatery(865) 692-5301www.newks.comRestaurants - Eating & Drinking Places

Ratliff Law Firm(865) 932-3441www.ratlifflawfirm.comLegal Services

Ron Ryan & Associates, LLC(888) 398-1624Business & Professional Services: Busi-ness Advisors & Consultants

Smoky Mountain Brewery Maryville(865) 238-1900www.smoky-mtn-brewery.comRestaurants - Eating & Drinking Places

Special Touch Disaster Restoration(865) 966-9913www.specialtouch.tvResidential Services

Sunrooms Express(865) 531-2484www.sunroomsexpressknoxville.comConstruction & Contractors: Specialty Services

Tiffany Dorn & Associates(865) 456-1037www.Tiffanydorn.comReal Estate: Residential

CONNECT with the

CHAMBER

Doug Lawyer @knoxoakridgeIVJennifer Evans @knoxevans

Kyle Touchstone @knoxecondevguyMark Field @field101

Michelle Kiely @mkiely1

facebook.com/KnoxvilleChamber

twitter.com/k_chamberCHAMBER STAFF

TO

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Total Networking Team(865) 321-8885www.totalnetworkingteam.comBusiness & Professional Services: Associations & Organizations

Traditional Health Clinic(865) 588-1125www.traditionalhealthclinic.com Healthcare Providers & Services

Tula Boutique(865) 671-7677Shopping: Women’s Clothing

V&V Land Management and Re-source Recovery, LLC(828) 777-6637www.voglerllc.comBuilding & Grounds Maintenance:Landscaping

K N OX V I L L E C H A M B E R | 44

RIBBON CUTTINGS

APRIL STOUFFERAMERICAN RED CROSS, KNOXVILLE AREA CHAPTER

PAIGE MCDANIELTENNESSEE VALLEY FAIR

LANEY SHORTER VISIT KNOXVILLE

640 Nissan celebrated the grand opening of its new showroom in October. Pictured from left to right are: Jana Davison, Knoxville Chamber Ambassador; Allison Roop, Knoxville Chamber Ambassador; Alex Kleto, Knoxville Chamber Ambassador; Angela Williams, 640 Nissan; Brett Williams, 640 Nissan general manager; Erik Ainge, Tennessee Sports Radio (Former University of Tennes-see and New York Jets quarterback); Bob Giles, 640 Nissan owner; Drew Starke, Nissan North America; Alice Eads, Knoxville Chamber Ambassador; Brent Christian, Knoxville Chamber Ambassador.

K N OX V I L L E C H A M B E R | 45K N OX V I L L E C H A M B E R |

Google. What started out in 1996 as a research project for two Stanford doctoral students has now become one of the most powerful tools in consumer marketing. It is estimated that 97 percent of all consumers research local products and services online prior to buying1 and with an estimated 4.7 billion2 searches conducted on Google each day, it is a fairly safe assumption that Google is a major influence on consumer behavior.

What does all this mean? It means it is increasingly more important for con-sumers to find your business online and the majority of them will find you through search engines like Google, Bing, or Yahoo. The Chamber recognized this trend several years ago and worked hard to implement an online membership directory that is search engine optimized. iKnowKnoxville.com was launched in November 2010 and over the last two years traffic has steadily and significantly increased. During the 2011-2012 fiscal year, over 160,000 member pages were viewed on the website, and over 46 percent of the traffic to iKnowKnoxville.com is now com-ing from search engines.

The website utilizes directory platform software owned by 360 Directories which supports sites in over 50 cities across the U.S., Candada, and Ireland. In most of those markets, like Wichita’s 360wichita.com, businesses are paying over $1,000 a year for exposure on the online directory. The great thing about iKnowKnoxville.com is Chamber members automatically get exposure on the site by virtue of their membership.

“Our members expect to see a return on their investment when they join the Chamber,” commented Mark Field, senior vice president of membership for the Chamber. “iKnowKnoxville.com provides members a benefit for which other busi-nesses in other markets pay upwards of $1,000. Our members receive exposure on the directory for as little as $350 and it provides a year-long marketing platform for them. This is a benefit that provides an immediate and tangible ROI,” he continued.

AN ADDITIONAL ONLINE STOREFRONTThe Chamber is not looking to divert traffic from its members’ websites with

iKnowKnoxville.com, but rather enhance their online presence. The site provides businesses with an additional virtual storefront or an additional way to find them on the internet. Members at the Associate II or higher membership tiers receive a link from their iKnowKnoxville.com promo page to their website. To further enhance search engine optimization, members can also link their websites to iKnowKnoxville.com utilizing the “badge” feature.

“Google’s algorithms change on a regular basis, but we know a site’s search engine optimization is enhanced by the number of legitimate links coming to the site as well as leaving from the site,” said Lori Fuller, the Chamber’s vice president of marketing and events. “By linking to and from iKnowKnoxville.com, our members are increasing their chances of being found amidst all the clutter on the internet,” she commented.

Additionally, most members have the opportunity to link their business’s social media accounts on Facebook, Twitter, Google+, and Pinterest with their iKnowKnoxville.com promo page to create cohesive digital marketing message. By linking their iKnowKnoxville promotional page to their social media feeds, they have the ability to announce coupons, promotions, events, and even job postings they have running on iKnowKnoxville.com.

THE VALUE PROPOSITIONOften when something is offered for free, people do not see the value in it.

So when the Chamber promotes that members have the opportunity to post coupons, promotions, events, and jobs on iKnowKnoxville.com for free, the message sometimes gets lost. However, this is not a benefit that members should overlook.

See “iKnowKnoxville” on pg. 46

DON’T OVERLOOK THIS VALUABLE CHAMBER BENEFIT!


All Chamber members have the ability to post events on the iKnowKnoxville.com community calendar. This is a great way to get the word out about an open house, an educational event, or a charity event with which your business might be involved. The calendar is robust and allows visitors to sort events by type and date. Members at the Associate II level of membership or higher, have the ability to link an event directly to their promotional page in addition to it showing up on the community calendar. To submit an event to the community calendar, all members need to do is visit www.iKnowKnoxville.com/events and click the link to fill out the online form.

Most members have the ability to post jobs on the iKnowKnoxville.com job board. This feature was just launched in August and is already averaging over 2,500 page views each month. Once again, this feature is exclusive to Cham-ber members and is free!

Couponing has become an important driver in consumer behavior and it can get expensive for businesses. Not only does it require shaving your profit margin on a given product or service, it usually also requires paying a fee to have the coupon conveyed to the consumer in some form or fashion. Not on iKnowKnoxville.com. Most Chamber members receive the ability to post a minimum of one coupon or one promotion per year on iKnowKnoxville.com, and members at the Silver, Gold, Platinum and Titanium Premier Partner levels have the ability to post up to ten coupons each year – all for free.

It is easy for members to take advantage of the job board and the coupon/promotion feature. Just fill out and submit the respective online forms found at www.knoxvillechamber.com/iknowknoxville-resources.

The responsibility of being a company’s primary decision maker can be daunting, and C-level executives are often required to single-handedly tackle any challenges that arise. The Chamber’s CEO Circle, presented by Capital Financial, is designed to provide support for these executives. Based on the Edward Lowe Foundation’s princi-ples of peer-learning, the group provides members a confidential environment to voice struggles and gain knowledge from colleagues who face similar issues.

“Being the CEO of a woman-owned business, I have found the CEO Circle incredibly beneficial,” said Tracy Loope McGowan, President and CEO of Tri-State Building Service, LLC and Xpress

Paper & Chemical, LLC. “The opportunity to interact with and draw from the ex-periences of individuals who have a similar skill-set and leadership responsibilities has been invaluable.”

Focused on sharing experiences instead of giving advice, the group employs the expertise of Kevin Kragenbrink, President and Head Coach of Estrada Strate-gies, to facilitate meaningful discussion.

“The principle is that you’re there to share real world, practical experience not give advice,” said Kragenbrink. “Everyone has an opinion on how they think a business owner should proceed, but when a peer can say ‘here is what hap-pened to me’ it adds real value to the conversation.”

McGowan agrees pointing to her peers’ practical knowledge of the hiring process as an influential factor in her own decision making.

“One of the greatest values I’ve gained so far is insight into the hiring pro-cess,” she said. “Almost everyone in the group had been through the process, and after hearing about the different avenues each used, I was able to take their experiences and make a more informed decision.”

It is Kragenbrink’s hope that stories like McGowan’s will encourage other local business owners to take advantage of the group.

“My vision for this group is that they are the foundation for business owners in Knoxville to begin developing strong relationships with their peers,” he said. “I see this as the first of many similar groups in the area, and the resources available through the Knoxville Chamber make them a great lead organization to facilitate something that really has an impact for business owners.”

CEO Circle is open to leaders of second-stage businesses, companies that have moved beyond the start-up phase and are focused on steady, sustainable growth, and have reached one million dollars in revenue. For information on join-ing, contact Lauren Johnson at (865) 246-2610.

CEO Circle Provides Opportunity for Support, Peer Learning

GET KNOWNThe menu of features available to

members on iKnowKnoxville.com is lengthly and varies based on member-ship level. All members receive exposure on the site, but members receive access to additional features at the higher membership tiers. The Chamber also offers members the ability to purchase upgrades, or “Add-On Bundles” to en-hance their exposure on the directory.

A few of the most popular enhanced features include the ability to embed videos, such as commercials or promotional pieces; create slideshows of photographs representing a business’s products or services; add virtual tours of the business utilizing Googles 360 tours offered by Knox 360; add multiple links to various web-sites or web pages offering additional information about products and services; and have “toolbox” access which allows members to update and change the look of their promotional page as often as they want.

Members at the Associate II or higher membership tiers should, at minimum, make sure they are taking advantage of adding their company logo and a 50-word “about us” to their promotional page.

Members at the Silver and above Premier Partner levels should contact the Cham-ber about activating their “toolbox” access and start taking full advantage of all the features available to them.

To learn more about taking advantage of the marketing opportunity iKnowKnoxville.com provides your business, contact the Chamber at (865) 637-4550.

1According to a 2010 BIA/Kelsey Report 2 According to statisticbrain.com

iKnowKnoxville continued from pg. 45

themselves in the midst an enormous task.Christi Branscom was quick to recognize the thousands of volunteers that helped

pull off such a feat, especially the builders that helped make up the project management team. “It was so great to see crews that are normally competing against each other for jobs, work so closely together and problem-solve together,” said Christi. “We couldn’t have done it with-out them. We consider them family now,” she continued.

Daniel and Mandy Watson, along with their three children, were the beneficiaries of the brand new house. Their charity, The Restoration House of East Tennessee, provides assistance to single mothers, including housing for two mothers and their children in the duplex behind

the Watson’s new house. Daniel was on hand at the event and thanked Grace Con-struction and all the volunteers that helped with the build. “We are a lot less-stressed now and can focus on Restoration House and the mothers we help through the organization,” Daniel commented.


CSL Plasma recently announced plans for a major infrastructure expansion and the addition of several dozen employees at its West Knox County plasma testing facility.

Life Science Tennessee joined Knox County Mayor Tim Burchett, State Senator Becky Duncan Massey, State Senator Stacey Campfield, State Representative Steve Hall, State Representative Bill Dunn, and Knoxville Chamber staff to con-gratulate CSL on its growth at its laboratory in Corridor Park.

The 37,000 square-foot expansion, scheduled for completion in 2014, will more than double the size of the facility, which processes more than a million blood tests each week

“Knoxville is a great place to work and the Knoxville Chamber is thrilled to see this expansion in the very well-paying medical technology arena, which is a target sector for Innovation Valley recruitment efforts,” said Doug Lawyer, vice president of economic development at the Knoxville Chamber.

“I’m thrilled to be a part of this expansion announcement,” said Burchett. “Knoxville is a great place to live, raise a family, and certainly a great place for high-skilled jobs, and we look forward to bringing more here.”

The expansion will require CSL to increase staff, anticipating a need for 30-50 licensed medical laboratory personnel over the next five years. A two-year associ-ate degree is the minimum requirement to obtain a medical laboratory technician license.

“Working with Life Science Tennessee and our regional leadership, we antici-pate that we’ll be able to recruit staff here as well as get more people trained in this field locally. CSL is a great company and Knoxville is a great place to live. I feel we all are up for the challenge,” said Connie Farrar, CSL Director of U.S. Laboratory Operations.

CSL Plasma Announces Major Knox County Expansion

Roane State Community College recently announced the addition of a medical laboratory technology program to be housed in its new Allied Health Sciences Building in Oak Ridge, set for completion in 2014.

Front row: Sonya Williams, CSL; Rep. Bill Dunn, Rep. Roger Kane; Connie Farrar, CSL; Senator Stacey Campfield; Rep. Steve Hall; Justin Cazana, Cornerstone Com-mercial Real Estate; Mike Laman, Roane State. Second row: Knox County Mayor Tim Burchett; Doug Lawyer, Knoxville Chamber; Tom Ballard, Pershing Yoakley & Associates; Senator Becky Duncan-Massey; John Morris, Tech 20/20; Robert Schatz; Dan McDonald, Phenotype Screening.

Knoxville has received a lot of national media attention recent-ly with ESPN’s College Gameday coming to town in Septem-ber, the Today Show airing live from The Hill at the University of Tennessee in October, and on November

26, ABC aired the “Extreme Makeover: Home Edition” show that was filmed in Knoxville last January. In preparation for the airing, the Chamber hosted Premier Partners for an event featuring Christi and Scott Branscom of Grace Construction, the lead builders for the project.

The Branscoms shared stories about the build, which included the demolition of existing structures and the construction of a 3,500-square-foot house and a duplex over seven days in January 2012. It is challenging enough to build a house in seven days, but add to that a production crew that sometimes needed multiple takes in order to capture the perfect shot, and Mother Nature’s extreme influence on the project, and the Branscoms found

Premier Partners Get Some Extreme Insight from Christi & Scott Branscom

L-R: Chamber Board Chair Mitch Steenrod, Scott and Christi Branscom of Grace Construction, and Daniel Watson of The Restoration House of East Tennessee.


November 7, the day following the 2012 elections, the Dow dropped over 300 points, signaling concerns by investors over the “fis-cal cliff,” a package of potential tax increases and government spending cuts that many feel could stall any economic recovery. Unless a still-divided Congress acts by January 1 to ex-tend the “Bush tax cuts,” almost every sector of the taxpaying public will be hit with higher taxes. The most likely bet is that the Fiscal Cliff/Sequestration issue will be extended with a framework built in to allow the Ways & Means and Finance Committees to work on a bipartisan, bicameral solution by Spring of 2013.

On the tax side, President Obama has indicated he would like to see the top tax rate raised to 39.6% during 2013. That could impact many small business owners because some of them report their business taxes on their personal re-turns. It is likely that Republicans who still control the House of Representatives will oppose that and a stalemate could result again.

The President has also proposed a tax cut on corporate tax rates, from 35% to 28%. In his proposal, the manufacturing sector would pay only 25%. Those cuts, coupled with additional tax deductions for small businesses, could act as an incentive to invest in new equipment and help stimulate the economy. A Re-publican Congress should be more willing to support those kinds of tax policies.

President Obama’s re-election also signals that “ObamaCare” or the Afford-able Healthcare Act will most certainly be implemented now. This was some-thing that challenger Mitt Romney vowed to eliminate on “day one” of his term. Small businesses will be affected but there is still a great deal of uncertainty about how much the impact will be. Most of the provisions don’t go into full effect until 2014 but any business with 50 or more employees will be mandated to provide health insurance for their employees. The cost has not been outlined yet and will most likely depend on each state’s exchange program. In Tennes-see, Governor Haslam has to make a decision on whether to implement an exchange and whether to expand Medicaid. It is complicated and therefore, probably costly.

THE ELECTIONS ARE OVER

What Lies Ahead for Small Business?Another way small businesses in our area may be impacted is by federal gov-

ernment spending cutbacks. The Knoxville area has hundreds of small contractors who do business with the federal government, particularly in the Oak Ridge area. With the federal deficit at 16 trillion dollars and growing, it is almost inevitable that federal spending has to be curtailed. This is part of the “fiscal cliff” that is looming. Additionally, if the massive federal deficit isn’t dealt with, you can make a valid assumption that taxes will almost certainly have to be raised and that will impact small business investment and hiring.

Federal regulations also have a major impact on small businesses. The Obama administration has been fairly benign in that area in the past four years according to the National Small Business Association. I am sure there are many small busi-ness owners out there who would take exception to that. There are some regula-tions however, such as requirements from the EEOC prohibiting background checks or workers having a high school diploma, that have been burdensome on many small businesses. The Affordable Health Care Act will most certainly come with a plethora of regulations, the impact of which is still unknown at this time.

THE POLITICS OF THE FISCAL CLIFFHow will this impending fiscal crisis play out politically? President Obama was

re-elected with 50% of the popular vote. House Republicans retained their Major-ity by significant margins and Senate Democrats continue to hold a Majority in the Senate. The result means that President Obama, House Speaker John Boehner, and Senate Majority Leader Harry Reid will likely play the most significant roles in upcoming Fiscal Cliff/Sequestration negotiations. With regard to the lead negotia-tors for each body of government, nothing has changed.

The “Lame Duck” session of Congress will most likely be very contentious. House Republicans will very likely push for a temporary extension of all Fiscal Cliff issues with the goal of achieving comprehensive tax reform in 2013. The tone of the Leaders in both parties will be an important factor in creating an environment where compromise is even possible. For the sake of small businesses every-where, let us hope that cooler, saner heads prevail and both parties understand the need to prevent our fall off the fiscal cliff in 2013.

Susan Richardson Williams is a small business owner and chairs the Cham-ber’s Government Relations Committee. She is principal of SRW & Associates, an association of independent public affairs, government, and media relations professionals.

GUEST COLUMNIST:

Susan RichardsonWilliams

Before lawmakers travel to Nashville for the start of the 2013 legislative sea-son, the Knoxville, Blount, and Oak Ridge Chambers of Commerce will host the annual Regional Legislative Agenda Breakfast at the Clayton Center for the Arts in Maryville. Scheduled for 7:30am on Friday, January 4, the breakfast provides

Annual Regional Legislative Agenda Breakfast Set for January 4an opportunity for the business community to hear what items will be the Chambers’ primary focus during the upcoming session. Cost to attend the breakfast is $25, and attendees can register by visiting www.knoxvillecham-ber.com.


ADT, the nation’s leading provider of home and small business security solutions, is growing even larger in the Innovation Valley. ADT re-cently announced a significant expansion of their customer monitoring facility in Knox County, adding an additional 300 employees.

“It’s been a pleasure work-ing with ADT and seeing them grow in the Innovation Valley,” Rhonda Rice, the executive vice president of the Knoxville Chamber, said. “Since we started recruiting what was then Brinks Home Security back in 2006, we have seen the customer monitoring facility double in terms of the number of employees. Those are jobs we’re grateful to have in Tennessee.”

The relationship with ADT’s executives and the Knoxville Chamber has blossomed for several years. The Chamber’s vice president of economic de-velopment, Doug Lawyer, made a recruitment visit to the company selling the benefits of a move to Innovation Valley.

ADT Expands Operations in the Innovation Valley

Bandit Lites Shines at 2012 Country Music AwardsThe 46th Annual Country Music Awards took center stage in Nashville on

November 1 and Bandit Lites, a locally-headquartered lighting company owned by Michael Strickland, was a big winner. While viewers and attendees never heard Bandit’s name called as an award winner, what most don’t know is Bandit provides concert lighting for all of the evening’s winners except one.

The global lighting company has worked with Toby Keith on his concert tour for twelve years. The night’s multi-award winners Blake Shelton, Miranda Lambert, and Little Big Town have each been working with Bandit for the last six years.

“Bandit Lites is very fortunate to work with the top artists in the world. It is a responsibility we take very seriously and we strive daily to help them reach new heights,” Strickland commented. “We develop relationships early in their careers and are a part of their family as they grow and achieve monumental success. We are blessed to have these opportunities and will never sway in our commitment to excellence,” he continued.

Bandit’s client list also includes Kenny Chesney, Hunter Hayes, Thompson Square, and Mac Macannaly who were all part of the 2012 CMA Awards.

Blake Shelton, who received CMA Awards for Entertainer, Song, and Male Vocalist of the Year, works with locally-based Bandit Lites for lighting on his concert tours.

There was a lot of activity paving the way for the most recent expansion announcement. Knox County Mayor Tim Burchett traveled with Rhonda Rice and Doug Lawyer to meet with Tennessee Department of Revenue Commis-sioner Richard Roberts as well as staff in the Tennessee Department of Economic Development to ensure tax cred-its could be secured for the additional jobs. The efforts are a prime example of the dedication to economic growth shared by both local elected officials and the Knoxville Chamber.

“It was a pleasure to work with Governor Haslam, the Commissioners of Economic and Community Develop-ment and Revenue, our local legislative delegation and the Knoxville Chamber to help make sure ADT was able to grow in Knox County and bring new jobs. This is a good example of the importance of maintaining strong relation-ships with leaders across the state,” Knox County Mayor Tim Burchett said. “This is another recent example of new jobs coming to Knox County, and I will continue to do everything I can to encourage economic growth in our community.”

Knoxville is now ADT’s IT Disaster Recovery Center after a recent facility upgrade. The 300 new employees will fill a myriad of roles for the publicly-traded company, from entry-level to managerial staff. The Knoxville Cham-ber estimates a $1.6 million investment will be made in the center’s infrastructure with another $7.5 million economic impact through employee salaries. Further, the company plans to invest heavily in its incumbent employees, offering

additional training to enhance their skills.

Bob Duncan, the Director of the ADT West Knox County facility; Shawn Lucht, ADT’s senior vice president of operations; Naren Gursahaney, ADT’s CEO; Richard Roberts, Commissioner of the Tennessee Department of Revenue; Knoxville Mayor Madeline Rogero; Knoxville Chamber CEO and President Mike Edwards; Knox County Mayor Tim Burchett; and Mitch Steenrod, Chair of the Knoxville Chamber Board of Directors celebrate ADT’s success.

Naren Gursahaney, CEO of ADT addresses community leaders, employees, and the media at the recent expansion announcement.


MONTHLY ECONOMIC INDICATORS (Oct. 2012)

WORKFORCE

INFLATION RATES - CONSUMER PRICE INDEX (CPI) - ALL ITEMS

HOUSING MARKET

RESIDENTIAL BUILDING PERMITS

AIR SERVICE (MCGHEE-TYSON AIRPORT)SALES TAX REVENUE - STATE & LOCAL ($)

RETAIL SALES - NATIONAL (IN MILLIONS OF DOLLARS)

NOTE - Knoxville MSA includes: Anderson, Blount, Knox, Loudon & Union Counties

Resident Labor ForceKnox Co.Knoxville MSA TennesseeU.S.

Non-Ag EmploymentKnoxville MSATennessee

Available LaborKnox Co.Knoxville MSATennessee

Unemployment RatesKnox Co.Knoxville MSATennesseeU.S.

Oct. 2012240,810379,840

3,126,800155,779,000

340,2002,717,200

15,74026,010

270,990

5.96.27.87.5

Sept. 2012238,900376,750

3,103,400155,075,000

338,6002,710,000

15,71025,840

264,840

5.96.27.67.6

Oct. 2011238,700374,350

3,125,600154,088,000

334,7002,691,800

17,78029,160

308,520

6.77.08.98.5

% ChangeSept. ’12-

Oct. ‘120.80.80.80.5

0.50.3

0.20.72.3

0.00.00.2

-0.1

% ChangeOct. ’11-Oct. ‘12

0.91.50.01.1

1.60.9

-11.5-10.8-12.2

-0.8-0.8-1.1-1.0

Sources: Tennessee Dept. of Labor & Workforce Development/U.S. Bureau of Labor Statistics

Source: Knoxville Area Association of Realtors

Source: Metropolitan Knoxville Airport Authority

*Southeast Region Avg.U.S. Avg.

Oct. ’11-‘121.92.2

Sept. ’11-‘121.92.2

Oct. ’10-‘114.03.5


Oct. ‘120.00.2


-2.1-1.3

Source: U.S. Bureau of Labor Statistics *South – City Size Class B/C

Source: Tennessee Dept. of Revenue

Source: U.S. Census Bureau – Advance Monthly Retail Trade Report

State Sales TaxKnox Co.Knoxville MSATennessee

Local Sales TaxKnox Co.Knoxville MSA

Oct. 201245,323,37163,356,009

575,340,846

12,763,31217,744,272

Sept. 201246,559,38664,942,609

570,755,375

13,007,62518,023,790

Oct. 201147,492,76066,964,693

570,026,876

12,876,64518,087,721


Oct. ‘12-2.7-2.40.8

-1.9-1.6


-4.6-5.40.9

-0.9-1.9

CategoryTotal Retail SalesBuilding MaterialsClothing StoresElectronics & AppliancesFood & Beverage StoresFood Svcs & Drinking PlacesFurniture & Home FurnishingsGasoline StationsGeneral Merchandise StoresHealth & Personal Care StoresMiscellaneous StoresMotor Vehicle & Parts SalesNon-store RetailersSporting Goods/Books/ Hobby/Music

Oct. 2012404,763

25,43418,850

7,36853,16243,588

7,61348,18450,74923,10210,69872,80636,834

6,375

Sept. 2012391,248

23,33218,413

7,43151,69343,458

7,81646,51048,30621,470

9,96071,45234,376

7,031

Oct. 2011384,345

24,01818,095

7,69551,29842,350

7,09844,42151,32422,622

9,81066,85132,712

6,051


Oct. ‘123.59.02.4

-0.82.80.3

-2.63.65.17.67.41.97.2

-9.3


5.35.94.2

-4.23.62.97.38.5

-1.12.19.18.9

12.6

5.4

Residential ClosingsResidential InventoryMedian Residential Price

Oct. 20121,025

14,380$148,650

Sept. 2012883

14,636$140,325

Oct. 2011758

14,526$139,400


Oct. ‘1216.1-1.75.9


35.2-1.06.6

Knoxville (City)

Knox Co.

Knoxville MSA

Tennessee

TotalSingle-FamilyMulti-Family




Sept. 2012*11110

70700

92920

1,392988404

Sept. 201113130

60600

79790

1,571883688

% ChangeSept. ’11-Sept. ‘12

-15.4-15.4

0.0

16.716.70.0

16.516.50.0

-11.411.9

-41.3

*All 2012 building permit data is preliminary and therefore subject to revision throughout the year.

Sources: U.S. Housing & Urban Development – SOCDS – State of the Cities Data Systems; U.S. Census Bureau – Building Permits Survey

PassengersCargo

Aug. 2012146,771

8,577,151

July 2012161,894

7,305,361

Aug. 2011154,965

8,137,960

% ChangeJuly ’12-Aug. ‘12

-9.317.4

% ChangeAug. ’11-Aug. ‘12

-5.35.4

EST. 1869


It is time again for Christmas in the City, Knoxville’s most anticipated winter festival. The city dresses for the holidays with lighted trees and decorations plus dozens of events guar-anteed to bring holiday cheer!

Knoxville’s Holidays on Ice, an open-air ice rink nestled on Market Square, is open daily, rain or shine, through January 6.

There is a window-decorating contest for downtown busi-nesses coinciding with the theme of “A Knoxville Christmas Carol”. The public can vote on displays until December 14 on the City of Knoxville’s Office of Special Events Facebook page. The winners will be announced on WATE on December 14.

Alan Ayckbourn’s play Absurd Person Singular Christmas will be featured at Theatre Knoxville Downtown December 6-9. This comedy of Christmas party disasters follows the lives of three couples on Christmas Eve.

The WIVK and McGhee Tyson Airport Christmas Parade is a Knoxville tradi-tion and will be held on December 7. There will be floats and decorated vehicles, marching bands, and dancers. The parade route begins on Howard Baker Jr. Drive, continues to Church Street, takes a right onto Gay Street, and finishes on the east end of Jackson Avenue.

During December there will be four showings of various holiday movies at Regal

Christmas in the City Events Provide Something for Everyone!Riviera Stadium 8 located on Gay Street. Come watch every-one’s favorite Christmas movies on December 7, 14, 19, 21, and 25.

The Jingle Bell 5K Run/Walk and one-mile Fun Walk, benefit-ing the Arthritis Foundation, will be held December 8. Partici-pants are encouraged to wear holiday-themed costumes for the race which starts at 10 a.m. on Market Square.

The Tour de Lights is a casual-paced bike ride on December 13 that tours downtown for six miles. Prizes are awarded in the categories of Best Decorated Bike, Best Decorated Person, and Best Group Theme.

Enjoy Maestro Lucas Richman leading the local choirs and symphonies in everyone’s favorite Christmas carols. The Knox-ville Symphony Orchestra Clayton Holiday Concerts will be on December 14-16 at Civic Auditorium with a special ap-pearance by Santa!

The Tennessee Theatre will have two holiday films. Joy, an Irish Christmas will be shown on December 19 and White Christmas will be shown December 21 and 23.

Lastly, nothing beats ringing in the New Year in Market Square! Make plans to come downtown and watch the ball drop at this family-friendly event.

Visit www.cityofknoxville.org/christmas to learn more about each of these events and to see a full list of all the events taking place throughout the holidays.

The WIVK and McGhee Tyson Airport Christmas Parade on December 7 will entertain kids of all ages.

Facebook now boasts one billion users. Twitter has topped 150 million active ac-counts. Pinterest and LinkedIn are emerging as power players in the social media mar-ketplace, and developers are constantly working to design the “next big thing.” While the growing prevalence of social media in consumers’ daily routines offers businesses a unique and influential means of reaching their target audience, it can also create un-foreseen and sometimes overwhelming obstacles as business owners and marketing professionals alike learn how to harness the medium’s power and influence.

This January the Knoxville Chamber along with local social media and marketing authorities will provide insight into how businesses can successfully navigate this growing trend. The third annual Social Media Series will offer four sessions on top-ics ranging from enhancing a company’s online presence through the utilization of social media to the facilitation of meaningful customer interaction through these online forums.

“Businesses need to understand the intricacies of social media and social media strategy because it levels the playing field,” said Mark Field, senior vice president of membership at the Knoxville Chamber. “It provides them with a low cost way to market their business as well as interact with customers and gauge interest in their product or service.”

A recent survey by Vocus, Inc., a leader in the development of integrated market-ing strategies, found that 85% of consumers expect businesses to actively engage in social media and over half consult social media outlets prior to making purchasing decisions. Although 94% of business marketers reportedly engage in social media, many are struggling to effectively integrate the medium into their company’s overall marketing strategy.

Going Social Chamber series offers insight into building social media marketing strategies for business

“There is so much noise in the marketplace that business owners are confused about how to utilize social media,” said Field. “The Chamber’s Social Media Series provides valuable information on how to make it an effective tool in their overall marketing plan.”

Sessions are scheduled each Tuesday in January beginning January 8, 2013. Cost to attend is $25 per session for Chamber members which includes a boxed lunch. Members planning to attend all four sessions can receive a $25 savings by calling Lynsey Wilson at (865) 246-2608. For more information on the Social Media Series, visit the Events and Promotions page on www.knoxvillechamber.com.

JANUARY 8 | 11:30 A.M. – 1:00 P.M.

Engaging Your Customers Through Social MediaPresented by Chuck Morris, Morris Creative Group, LLC

JANUARY 15 | 11:30 A.M. – 1:00 P.M.

The Social Media and SEO Tango: How They Partner to Improve Your Online PerformancePresented by Daniel Monday, Slamdot!

JANUARY 22 | 11:30 A.M. – 1:00 P.M.

Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise SupportPresented by Nicole Denton, Pyxl, Inc.

JANUARY 29 | 11:30 A.M. – 1:00 P.M.

Social Savvy: Tips and Tricks for Valuable Online InteractionPresented by Elizabeth Sims, Tupelo Honey Café; Amanda Persons, AC Entertainment; and Darla Walker, Castleton Farms


Knoxville Chamber members helped 640 Nissan cut the ribbon at their new and improved Clinton Highway location and enjoyed a busi-ness after hours networking event.

Abner’s Attic delivered a fantastic catered menu to the dozens of Chamber members who took part in the festivities. 640 Nissan opened up their newly renovated showroom and lot, offering test drives and a great networking opportunity.

Near the end of the evening, Brett Williams, 640 Nissan’s general manager, addressed the crowd and stressed the dealer’s commitment to Knoxville and the business community in East Tennessee. Williams also gave away an iPad as a door prize to George Lucke of Edward Jones.

Chamber Members Buckle Up for Networking at 640 Nissan

Craig Petersen of Benefit Coordinators takes a look at a Nissan Murano at 640 Nissan.

Dozens of the Chamber member busi-nesses were represented at the recent business after hours inside the showroom at 640 Nissan.

640 Nissan general manager Brett Williams discusses the dealership’s com-mitment to the community and thanks everyone for attending.


PREMIER PARTNER PROFILE

UT Medical Center Recognized in US News & World Report ‘Best Hospitals’ Edition

The University of Tennessee Medical Center is nationally ranked by US News & World Report in its 23rd “America’s Best Hospitals” report and is recog-nized as the best hospital in East Tennessee. The magazine’s “Best Hospitals” list is considered the standard for measuring hospitals across the country for perfor-mance and excellence.

“It’s powerful and humbling that The University of Tennessee Medi-cal Center is the only hospital in

East Tennessee named through the most credible independent assessment of health-care providers in the nation as one of America’s Best Hospitals,” said Joe Landsman, President and CEO of The University of Tennessee Medical Center. “This recognition is validation of the deliberate and intensive efforts on the part of the medical center team, including our physicians and staff, to ensure access to the highest quality of care available in the nation.”

Recognized as the best hospital in East Tennessee, UT Medical Center is recog-nized nationally in the specialties of Gynecology and Pulmonology. In addition, 10 specialties are listed as high performers. The specialties include the following:

• cancer• cardiology and heart surgery• diabetes and endocrinology• ear, nose and throat• gastroenterology• geriatrics• nephrology• neurology and neurosurgery• orthopedics• urologyRanking criteria is largely data-driven, based on the quality of care, and includes

mortality rates, nurse-patient ratios and reputational survey of specialists.The mission of The University of Tennessee Medical Center, the region’s only hospi-

tal to achieve status as a Magnet® recognized organization, is to serve through heal-ing, education and discovery. UT Medical Center, a 581-bed, not-for-profit academic medical center, serves as a referral center for Eastern Tennessee, Southeast Kentucky and Western North Carolina. The medical center, the region’s only Level I Trauma Center, is one of the largest employers in Knoxville. For more information about The University of Tennessee Medical Center, visit online at www.utmedicalcenter.org.

NovaCopy celebrated the grand opening of its new Knoxville location in Oc-tober. Benny Malicoat, president, is pictured center cutting the ribbon and is joined by NovaCopy associates, Konica Minolta executives, and Knoxville Chamber Ambassadors.

Tennova North Knoxville Medical Center celebrated the grand opening of its fifth floor in November. Pam Wenger, CNO is pictured center cutting the ribbon and is joined by Rob Followell, CEO (center right), Knox County Commissioner R. Larry Smith, Tennova executives, and Knoxville Chamber Ambassadors and executives.

Tupelo Honey Cafe celebrated the grand opening of its new Knoxville location on Market Square in October. Steve Frabitore, owner, is pictured center cutting the ribbon and is flanked center left by City of Knoxville Mayor Madeline Rogero and center right Knox County Mayor Tim Burchett. FirstBank City President, Robert Carter, State Senator Becky Duncan Massey, Knoxville City Council members, Knox County Commission members, Knoxville Chamber executives and Ambassadors, and Tupelo Honey Cafe associates are pictured as well.

RIBBON CUTTINGS

UPCOMING EVENTS


DECEMBER 6BAH Humbug5-8 p.m.Windows on the Park, Holiday Inn World’s Fair Park, 525 Henley Street

Sponsored by:

DECEMBER 13Exclusive Premier Partner Event featuring Lady Vol Basketball Head Coach Holly Warlick7:30 – 8:30 a.m.Calhoun’s on the River, 400 Neyland Drive, Knoxville, TN, 37902

Sponsored by:

BGT Recruiting & Consulting celebrated the grand opening of its new Knoxville office located at 141 N. Martinwood Road, Suite 102 in November. Co-owners Christine Bell and Jill Green are pictured center cutting the ribbon and are joined by State Senator Becky Duncan Massey, Knox County Commissioner Ed Shouse, family, friends, and Knoxville Chamber Ambassadors.

RIBBON CUTTINGS

December Commerce

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