Decades & Generations Presentation

A Decade of Greatness

The Fourth Year as a Turning Point

Today’s Objectives

1. Give Context to the Decade Unfolding & Prognosis for Greatness as a Foundation for Planning Across Multiple Disciplines.

2. Comprehend the Differences that Exist Between Generations, from Boomers, Gen X, Gen Y and Gen Z, Understanding How to Communicate, Motivate and Achieve Results.

3. Inspire a Culture of Greatness Among Sharp Healthcare Employees Who’s Ability to Critically Reason will be Heightened through the Context and Culture of our Time.

What’s In A Decade?

Since 1890, the modern era, we have experienced cycles of 3 types of decades…

ORDINARY

EXTRAORDINARY NEGATIVE

EXTRAORDINARY POSITIVE

The Ordinary Decades‘It’s a show about nothing…’

Tell-Tale Signs: (Relative to other Decades)

• Follow extraordinary positive decades

• Steady economic growth• Stable geo-political situation• Music albums & multiple artist

hits • Style evolution as opposed to

revolution• Longer term, methodical

planning • Introspective, somewhat

withdrawn psyche• Long term business focus• Design and development subtle,

below the radar

Extraordinary Negative‘This Too Shall Pass…’

Tell-Tale Signs: (Relative to other Decades)

• Triggered by extreme negative financial and/or geo-political distress

• Decline in economic activity and opportunity – (The Great Depression)

• Unstable geo-political situation including super-regional war (WWI / WWII etc.)

• Escapism with artists turning to upbeat

• Stylistic stagnation, low level creativity, retreat to the past

• Short term, reactive and conservative business environment

• Nationalistic or pessimistic varying by source of downturn 1970’s vs. 2000’s

Extraordinary Positive‘Happy Days Are Here Again…’

Tell-Tale Signs: (Relative to other Decades)

• Preceded by extraordinary negative decades

• Rapid growth in economic activity and opportunity

• Cold war, regional wars, ‘police actions’

• Escapism with artists turning to upbeat

• Stylistic boom, high level creativity, retrospective yet progressive blend

• Musical explosion of one hit wonders

• Short term, active and progressive business environment

• Nationalistic, celebrating America’s strengths

Looking BackOrdinary 1900 - 1910 • 1960 - 1969 • 1990 – 1999

Extraordinary Negative 1910 - 1920 • 1930 – 1950 • 1970 – 1980 • 2000 – 2010

Extraordinary Positive 1890 – 1900 • 1920 – 1930 • 1950 - 1960 • 1980 – 1990

An Next … 2010’s

The Negative in Headlines

Extraordinary Positive Decades are Named

Signs of a Positive Decade

STREET & POP ARTGraffiti & Street Art – Urban Decay Becomes Urban Art which is Ultimately Adopted By & Converted Into Other Artistic Movements. Pop-Art, Bold Brash & Steeped in Cultural & Social Context.

Signs of a Positive Decade

ARCHITECTURE1890’S – Beaux Arts - Also known as Beaux Arts Classicism, Academic Classicism, or Classical Revival, Beaux Arts architecture is characterized by order, symmetry, formal design, grandiosity, and elaborate ornamentation.

Normal School (SDSU) San Diego Public Library

Signs of a Positive Decade

ARCHITECTURE1920’S – Art Deco - Zigzag patterns and vertical lines create dramatic effect on jazz-age, Art Deco buildings. Interestingly, many Art Deco motifs were inspired by the architecture of ancient Egypt.

Signs of a Positive Decade

ARCHITECTURE1950’S – Modernist – Rationalism and Horizontal Form Lead Out of the Chaos and Complexity of the Depression and World War !! – Large Windows and Openness.The Park Apartments Old San Diego Library

Signs of a Positive Decade

ARCHITECTURE1980’S – Post-Modern – Blends Neo-Classical, Roman, Greek Iconic Elements with Colorful, Exuberant Hues, Geometry & Form Over Function. Hyatt Aventine

Horton Plaza

Signs of a Positive Decade

MUSIC One Hit Wonders – Explosive Volume & Creativity in Music

Signs of a Positive Decade

ENTERTAINMENT Visual Becomes Multi-Dimensional (Stereoscope, Cinema & 3-D)

Signs of a Positive Decade

TECHNOLOGYMajor break-throughs incubated during economic downturn and war are converted for consumer use.1890’s - Telegraph & Phonograph (X Ray) 1920’s – Radio & Telephone (Penicillin) 1950’s – Television & Transistors (Polio Vaccine) 1980’s – Personal Computers, Music Portability ‘Walkman’, Home Video, Cable TV, CD’s (MRI, Laparoscopy) 2010’s – 3D Printing, Cloud, Mobile / Smart Phones, Voice Over Internet Protocol (VOIP) (Robotic Surgery, Telemedicine)

Challenges of a Positive Decade

In the Workplace Fast often frenetic pace to the work environment tend to

leave management and staff feeling overwhelmed. Rapid changes often leave some industries behind (US

Automotive Industry 1980’s) Employment pressures often weaken the work ethic and

quality of customer service (tight labor market) Consumer demands often outstrip ability to fulfill their

wants Employee worth and likewise demands rise causing

friction between employees and management Rapid employment growth and divisional expansion put

pressure on communications and business culture

Opportunities of a Positive Decade

In the Workplace Access to financial capital (investment) grows Employee worth increases (benefits & flexibility) Environment where innovation and results are demanded and

awarded Rapid change in the market favors entrepreneurial and

progressive enterprises Consumers highly apt to embrace and in fact demand

advancement across all industries (pressure cooker effect of a restive market in the negative decade)

Investment expansion in medical research and facilities – Sisters of Mercy (1890) • Scripps Clinic (1924) • Sharp Memorial Hospital (1955) • Trauma Care System Countywide (1980’s) • Sharp, UCSD, Scripps (2010’s) all currently undertaking major expansions

What Can We ExpectMacro- Market Increasing Demand & Consumption with a Conscious

Side (1980’s – world hunger, 1950’s – civil rights, 1920’s – prohibition, 1890’s – suffrage movement)

Visual Motivation & Processing Among Consumers & Employees Alike – Interest Based Media – Instagram, Pinterest, etc. (think Vaudeville 1890’s, Cinema 1920’s, Television 1950’s, Video 1980’s, Social Media 2010’s)

Vertical Integration & Segmentation, Outsourcing Declines, On the Rise are Systems Such as ‘Medical Care Lines’

As these Decades Progress, Demand & Costs Increase Giving Rise to Control, Containment & ‘Efficiencies’

The GenerationsBaby Boomers – 1946 to 1961

Gen X – 1962 – 1979

Gen Y (Millennial) – 1980 – 1995

Gen Z – 1996 – 2011

Baby Boomers 1946 - 1961

LIFE Icons – John F Kennedy, The Beatles, Martin Luther King, Gloria Steinem, Barbara Streisand Social Markers / Landmark Events – JFK, MLK, RFK Assassinations, Vietnam War, Kent State, WoodstockInfluencers – Evidential, ExpertsSales & Marketing – Mass / Traditional Print & BroadcastPurchasing – Brand Loyalty, Authorities Finances – Long Term Needs, Cash, Credit

Baby Boomers 1946 - 1961

WORK Motivation – Personal Achievement, Security Training Focus – Technical, Data, Evidentiary Learning Format – Relaxed, Structured Learning Environment – Classroom, Quiet Ideal Leadership – Commanding Thinkers

Generation X 1962 - 1979

LIFE Icons – Ronald Reagan, Steve Jobs, Peter Ueberroth, Bono, Tom Cruise Social Markers / Landmark Events – Challenger Disaster, MTV, Berlin Wall, Fall of the Soviet UnionInfluencers – Pragmatic, Practitioners Sales & Marketing – Direct / Targeted Media Purchasing – Brand Switches, Experts Finances – Medium Term Needs, Credit, Debt

Generation X 1962 - 1979

WORK Motivation – Competition, Accomplishment, Advancement Training Focus – Practical, Case Studies, Applications Learning Format – Spontaneous, Interactive Learning Environment – Round Table Style, Relaxed Ambience Ideal Leadership – Coordinating Doers

Gen Y 1980 - 1995LIFE Icons – Barrack Obama, Mark Zuckerberg, Kurt Cobain, Leonardo di Caprio, Jennifer LawrenceSocial Markers / Landmark Events – Columbine Shooting, Y2K, World Trade Center Attack (9-11) Influencers – Experiential, Peers Sales & Marketing – Viral, Electronic Media, Friends Purchasing – No Brand Loyalty, Friends Finances – Short Term Wants, Credit Dependent, Indebted Lifestyle

Gen Y 1980 - 1995WORK Motivation – Fame & Fortune, Recognition Training Focus – Emotional, Stories, Participative Learning Format – Multisensory, Visual Learning Environment – Cafe Style, Music, Multi-Modal Ideal Leadership – Empowering, Collaborators

Gen Z 1996 - 2011Icons –Miley Cyrus, Katy Perry, Lord, Kim Kardashian, Kendall Jenner Social Markers / Landmark Events – Iraq/Afghanistan Wars, Arab Spring, WikiLeaks, iPhone, Facebook, Influencers – User-Generated, Forums Sales & Marketing – Interactive Campaigns, Peer to Peer (C to C), Positive Brand Association Purchasing – Brand Evangelism, Trends Finances – Impulse Purchasing, E-Shopping, Life Long Debt

Gen Z 1996 - 2011WORK Motivation – Personal Achievement Bolstered by Peer Affirmation Training Focus – Multi-Modal, eLearning, Interactive Learning Format – Student-Centric, KinestheticLearning Environment – Lounge Room Style, Multiple StimuliIdeal Leadership – Inspiring, Co-Creators

What Next? The Fourth Year

The Pivotal Year of Extraordinary Decades... Transition in these decades begins in the fourth year.

This is the year to prepare and lay the groundwork through investment in:

Service & Infrastructure Development • Team Building • Education & Outreach • Capacity Expansion • Communicating Ever More with Your Consumers

Now…

Let’s Go Care &

Strive for Greatness!