Innovation Framework for Sustainable Development Version 2 of December 2009 Dr. Dorothea Seebode Senior Director Sustainability Philips Corporate Technologies & Research
Jan 12, 2015
Innovation Framework for Sustainable Development
Version 2 of December 2009
Dr. Dorothea SeebodeSenior Director SustainabilityPhilips Corporate Technologies & Research
What is this ‘innovation framework’?
• Philips Research is an organization with a nearly 100 years history in industrial research
– It’s among others the cradle of the Compact Disc (and the Compact Cassette before that)
• It’s an organization used to approaching new challenges in a structured way
• This Innovation Framework has been developed, together with Philips Design, to enable (industrial) research for sustainable development to progress in a focused way
• Philips Research offers this framework for everyone to use and welcomes feedback to help improve it
What is wrong with this picture?
• This is a standard oil rig
• It is bright
• On clear nights, quite a few birds confuse it for land
• …and die
What can be done to change that?
• This is a standard oil rig
• With new Philips lights
• Birds perceive this oil rigdifferently now
• Technology plays a role in causing and solving smaller problems (and hopefully bigger onesas well)
That implies that we are connected
• We share an environment with others, other species
• Our society evolves together with that environment
• As individuals, we relyon our society to be ableto live (healthy) withinthat environment
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
6
In which world do we live currently?
Ecological footprint
Human Development Index
Source: WWF Living Planet Report 2006
7
How do our societies deal with our environment?Ecological footprint
Human Development Index
Source: WWF Living Planet Report 2006
Human development is accompanied by increased consumption, enlarging advancing societies’ ecological footprint!
This paradigm is unsustainable
8
Can we do something about it?Ecological footprint
Human Development Index
Source: WWF Living Planet Report 2006
Human development is accompanied by increased consumption, enlarging advancing societies’ ecological footprint!
This paradigm is unsustainable
Leading innovation question:How are we going to increase people’s quality of life while staying within the limits of our ecosystem capacity?
So what is the Innovation Framework?
• We can combine our understanding of being connected
• With the realization that the Earth cannot sustain advancing economies to continue using resourcesat the current rate
• Along two dimension: – Y-axis (left to right): changing from
unsustainable to sustainable paradigm– X-axis (up-down): the degree of (individual)
influence
• See next slide
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
Philips Research, Dr. Dorothea Seebode, 10 December 2008 10
Innovation Framework for Sustainable Development (of Health & Well-being)
In the Brundtland report (1987) we find the following definition:
Sustainable Development is not a fixed state of harmony,but rather a process of change in which the exploitation ofresources, the direction of investments, the orientation oftechnological development, and institutional change are madeconsistent with future as well as present needs.
Indirect Influence
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
Direct Influence
Dimension: quality of “stakeholder influence”capturing who, where, how?
5 October 2009, D. Seebode , guest lecture @ Vrije Universiteit Amsterdam
Improving &optimizing in the current socio-economic eco- system
Developing & living in a new socio-economic eco-system
Dimension: quality of “eco-system” changecapturing why, what, when?
Disruption Zone
Philips Research, Dr. Dorothea Seebode, 10 December 2008
Developing & living in a new socio-economic eco-system
Improve & optimize current socio-economic eco-system
The Innovation Framework enables creating Solution MapsDirect Influence
Indirect Influence
Philips Research, Dr. Dorothea Seebode, 10 December 2008
Developing & living in a new socio-economic eco-system
Improve & optimize current socio-economic eco-system
The Innovation Framework enables creating Solution MapsDirect Influence
Indirect Influence
Me in my private life(B2C)
Home
Me in my profess. life(B2B)
Profess.Spaces
Me as citizen(B2Soc.)
Public spaces
Me as part ofnature & humanity(B&Nat.)
Example: Lighting
Philips Research, Dr. Dorothea Seebode, 10 December 2008
The framework can lead to a solution map:
13
Developing & living in a new
socio-economic
eco-system
Improve & optimize
current socio-
economic eco-system
Individual
Business
Society
Nature /Environment
Example: Philips Lighting
CO2-freeLightingsolutions in e.g.Africa
Light, Air, Water, Waste *
* http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page
Philips Research, Dr. Dorothea Seebode, 10 December 2008
The framework can lead to a solution map:
14
Developing & living in a new
socio-economic
eco-system
Improve & optimize
current socio-
economic eco-system
Individual
Business
Society
Nature /Environment
Example: Philips Lighting
CO2-freeLightingsolutions in e.g.Africa
Light, Air, Water, Waste *
* http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page
Beyond efficiency increase:(within existing paradigm)
From conventional light sources to
energy efficient lighting
From component & product tolighting systems & solutions
From technology push toend user driven
To a new effectiveness:(develop new paradigm)
From CO2-efficient toCO2-neutral closed
loop lighting solutions
From lighting solutions tointegrated building systems & solutions
From end user driven toMulti-stakeholder co-creation
(enabling sustainable development)
Some transformations in the disruption zone:* From fossil-fuel based renewable energy* From products & solutions eco-system design * From “linear” value chain closed loop value net* From end-user driven “network” innovation
Using the Innovation Framework 4SD
• Solution maps can help business define their roadmaps to more sustainable products and services
• For a number of businesses, solution maps are relatively easy to make
• For others, the context is not yet clear enough
• To help those businesses, we need to…
1. Determine what the overall ‘transformation’ from ‘unsustainable’ to ‘sustainable’ paradigm needs to be
2. Define the practical ‘transitions’ that need to take place
• In the spirit of Open Innovation, Philips Research hosts events
March 11: ‘Disruption Day’
• Philips Research organized ‘disruption day’
• A day to exchange perspectives: – Sally Jeanrenaud (Internation Union for the Conservation of Nature)– Bettina von Stamm (Innovation Leadership Forum)– Luc Soete (United Nations University MERIT)– Businesses from Philips– Researchers from Philips– Designers from Philips
• www.bamboostones.net was launched as follow up action
Bamboostones
• Bamboostones is a movement with the ambition to further sustainability through thinking as well as doing
• Through its online presence (www.bamboostones.net) it provides a focal point for individuals as well as organisations - from the developed as well as the developing world - who are concerned about sustainability.
• The website offers thought leadership; case studies, insights and challenges as well as a plattform that conects those who want to move from thinking to action;
• Bamboostones was initiated by Philips Research, and supported since its launch in March 2009 by the Innovation Leadership Forum, the International Union for the Conversation of Nature (IUCN); and the University of the United Nations, Maastricht.
What is the status of the Innovation Framework?
• Philips Research is sharing it with its partners
• And is exploring it in search of new solutions and technologies
• A new event will be held on December 7th in the Van Abbemuseum (Eindhoven, The Netherlands): Connection Day
• Outcome of this open innovation event will be shared on bamboostones.net in Q1 of 2010
• Meanwhile, the paradigm shift is being explored further…
Philips Research, Dr. Dorothea Seebode, 10 December 2008
Transformation from ‘(post-)industrial’ paradigm to ‘???’ paradigm
Nature as resource: 60% of our supporting ecosystems are under stress ( MEA 2005)
Nature /Environment Nature as school:
Life creates conditions conducive to life …
Business: Trust crisis towards business &(yet trust is the basis for economic growth)
Economy / Business
Business: credible solution provider commercial relationships
Redefine value creation beyond profit
IndividualPeople: materialistic values
wealth = money richStatus via consumption
People: holistic wellbeing enabling tools & services
Personal behavioral & attitude change
Redefine social systems & createindependency from high quality infrastructures
Find a solution to“tragedy of commons”
Society / Government
Culture of accounting & efficiency
Culture of creativity and innovation Towards a new effectiveness
Social systems & infra-structures under stress
Fair, effective social systems; autonomy via distributed systems
With transitions from… through …towards
Exploring the paradigm shift
Philips Research, Dr. Dorothea Seebode, 10 December 2008