Introduction
At Design & Promote, our mission is to help our
clients successfully receive optimal online
recognition and brand exposure. We partner
with our clients to create customized SEO
solutions, strategic website designs, and social
media initiatives to enhance their online
presence with effective and measurable results.
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Our mission is to clean and secure websites,
especially for those who cannot afford expensive
IT staff or on-site web security professionals. Our
goal is to clean as many infected website as we
can, protect them with an appropriate amount of
security, and monitor them to be aware of future
hacking attempts. No website is too small or not
important enough for security from webClinic Pro
Learn more about our services
Statistics
• 74.6 million websites use WordPress• 73% of WordPress websites are currently vulnerable.• The average number of days that lapse between the website attack
and when it is finally detected is 193.• 63% of WordPress owners do not know that they were already
hacked.• 86% of websites contain at least one ‘serious’ vulnerability.• 55% of retail trade sites and half of health care/social assistance sites
are “always vulnerable”.• Estimated annual cost for cyber crime committed globally is 100
billion dollars.• Hacktivism accounts for half of the cyber attacks launched in the
world.
Website Security Breakdown
1. Hardening2. Encryption3. Filtering4. Backups5. Updates6. Scans7. Monitoring
Security Nightmare Spectrum
1. Vulnerable2. Initial Hack/Hidden3. Spam Links or Google Ads4. Email Spam5. Email Blacklisting6. Malware7. Website Blacklisting8. Defacement
Myth #1
My website doesn’t sell anything so I don’t need security.
• Hackers use bots to scan website randomly for vulnerabilities.
• Hackers can make money from your website without stealing credit cards.
• Hackers care more about the security of your site than you do.
Myth #2
My website designer or hosting company already protects my website.
• Website designers build your website.• Website hosting companies provide a space for your website
to live. • Website marketing companies get traffic to your website.• Unless these companies explicitly provide security then they
are not responsible.
Myth #3
I don’t have time to deal with website security.
• It’s much more time consuming to deal with a hacked website.
• It’s a lot more stressful dealing with a hacked website.• It’s can be embarrassing explaining that your website
was hacked.
Myth #4
It won’t happen to me.
• Hackers are attacking everyone.• Ignoring the problem won’t make it go away.• Not securing your website leaves others at risk.
Myth #5
Securing my website is too costly.
• Consider the damage to your reputation if the website was compromised.
• Consider the impact on digital marketing if the website was blacklisted.
• Consider the time and money required to repair the website if it was compromised.
Solution
1. Determine your areas of vulnerability.2. Determine what security measures need to be put into place.3. Make time to maintain your website.4. Implement the security and maintenance measures.5. Repeat steps 1-5.6. Monitor and analyze security reports daily.
Marketing & Website Security
•Google will warn users that your site may be harmful•Your site can be blacklisted- killing all SEO efforts•Google Adwords and all Facebook advertising (directing to your website) could be suspended•Paid search ads could redirect to other malicious sites
Ways To Keep Your Website Secure
●Pick a unique password that is not used in other places
●Update WordPress Core, Plugins & Themes
●Add a Captcha to WordPress login screen
◦Brute Force Logins
●Security Plugins
◦Wordfence, Ithemes Security, Shield
Updates
●Why are there so many updates?
◦Open Source Platform
◦Lots of Plugins
◦New vulnerabilities patched
●Must continually check for and manually do updates
Contact Us Today To Learn More!
For all of your marketing and website needs click here to contact
For any security needs click here to contact
Thank You For Attending!
Resources
How Website Security Impacts SEO
Understanding and Removing a Google Blacklist
The Importance of Website Security in SEO & Online Marketing