Debra Shepard masccc 2013

The Future of Urban Mobility:A Case Study in Sustainable Transportation

Debra Shepard, Senior Consultant

Stephan Lienin, Director

April 24, 2013

Who we areSustainserv is a management consulting firm that helps leading companies, non-profits,

and government agencies to develop sustainability strategies, programs, and

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Sustainability Interest

Stakeholder Engagement & Coordination Develop

Shared Vision

Action Plan & Organizational Development

Implementation

& Communication

• Technical Expertise

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The Future of Urban Mobility:A case study fromZurich

Stephan Lienin, Director sustainserv

Guidelines

Sustainable Urban Mobility

Time Horizon 2035

Use all options available:

Organizational development

Technological innovation

Behavioral change

6

How the project was initiated…

8 discussions forumswith 50 actors over 2 years…

1 Vision

5 Goals

5 Pilot Projects

VISION 2035

Traffic system enables

• high quality of life

• prospering economy

• in a resource-efficient way

Decisions consider total costs.

No costs are transferred to the next generations.

Compact urban structures reduce the demand for mobility.

Decentralized leisure and shopping offerings support short

travel distances.

Technology innovation helps to build a smart traffic network

and therefore reduces energy consumption.

New lifestyle with more flexibility on space and time help to

reduce burden on traffic systems.

GOALS 2035Short travel distances due to urban planning

Transparent mobility costs and full-costaccounting

Less commuting traffic due to flexible working schemes

Resource-efficient mobility due to combinedtransport and mobility management

Safe and efficient traffic by using leadingtechnology

Short traveldistances due tourban planning

Transparent mobility costsand full-costaccounting

Less commutingtraffic due toflexible workingschemes

Pilot Study• Credit Suisse, Swiss Re

• September 2012

• Push for flexible working schemes (one location)

• Internal acceptance studied

• Impact on public transport measured

Resource-efficientmobility due tocombined transportand mobilitymanagement

www.smile-mobility.at

Safe and efficienttraffic by usingleading technology

Final Report

www.zukunft-urbane-mobilitaet.ch

Debra Shepard: [email protected]

Stephan Lienin: [email protected]

Sustainserv – Sustainability Strategy and Management | Sustainability Communications

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