Debenhams - Wearisma Influencer Marketing Case Study

Created by Wearisma

Debenhams Beauty Club - Case Study

Summary - Debenhams

Created by Wearisma

Highlight the key benefits of the Debenhams Beauty Club such as free gifts, discounts, event invites and many more in order to raise awareness and drive ins-store visits to sign up.

4 influencers

Posting about Debenhams Beauty Club / 2 bursts

NAME IMPRESSIONS ENGAGEMENT

Nada 800k+ 5%

Erica 600k+ 18%

Lydia 800k+ 3%

Hayleigh 300k+ 6%

Total influencer reach

520k

Total impressions of posts about Debenhams Beauty Club

2.5m+

Impressions

Number of posts about Debenhams Beauty Club

64 Blog posts, tweets and Instagram

Total engagement for posts

7.18% Likes, clicks, retweets, favourites and comments across all social platforms

Campaign dates

April - May

Breakdown of number of posts by platform

TWITTER 40

INSTAGRAM 16

BLOGPOST 8

Resulting Content - Debenhams

Created by Wearisma

Nada - Reach 170k

Erika - Reach 130k

Lydia - Reach 160k

Hayleigh - Reach 60k

Results - Debenhams

Created by Wearisma

We deliver results…

Using our proprietary technology and algorithms, we initially identified the right influencer fit for the Debenhams Beauty Club campaign.

We executed a successful campaign and whilst providing real-time analytics throughout, including likes, comments, clicks and sales.

2.5 million Impressions

7.18% Total Engagements

6X Media Value*

15X More Engagement than brand’s own content

Contact

[email protected] [email protected] Business Development [email protected] - Head of Acquisition

How to run a successful campaign

Experience tells us that identifying the right influencer for your campaign, impacts it dramatically.

1. Work backwards and firstly identify the core audience you want to tap in to.

2. Brand fit is a greater indicator of success than follower size.

3. Remember that an Influencer’s main asset is trust, so authenticity is key.

* Media value calculated based on equivalent CPM, CPE and CPC measures specific to the industry, products and services.