The Future of Business: The Phone Call Dean Bubley, Disruptive Analysis June 2015 [email protected] @disruptivedean
Dean Bubley – The Future of Business: The Phone Call
Aug 15, 2015
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The Future of Business:The Phone Call
Dean Bubley, Disruptive Analysis
June 2015
[email protected] @disruptivedean
Copyright Disruptive Analysis Ltd 2015
1876 was a good year for inventions
June 2015
Alexander Graham BellNikolaus Otto
(+Daimler & Maybach)
In the beginning – “Proxi-phone”
Near voice
Distant voice [Tele-phone]
>130 years ago
Transformative change
4 billion users>10 trillion minutesc$1Trillion market
But now…. “Peak Phone”
Copyright Disruptive Analysis Ltd 2015June 2015
136%
74%
63%
40% 38%
15% 15%5% 5% 1% 0%
0%-7% -7%
-12% -14% -14%-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
IND CHN BRA RUS POL SGP FRA AUS JPN ITA KOR
GER NED USA ESP SWE UK
Source: Ofcom, IHS, Disruptive Analysis
Aggregate Fixed+Mobile Outgoing Voice Telephony Volumes, Minutes, 2013 vs. 2008
UK phone minutes fell
another 5% in 2014
Old distant voice [Tele-phone]
InterruptiveOne-size fits allSession-based
Limited contextUnnatural etiquette Heavily regulated
Expensive
>130 years ago
Pretty good for the 19th century... but for 2015?
Services fragmentation: The best tool for the job
Copyright Disruptive Analysis Ltd 2014June 2015
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The question nobody bothers asking
June 2015
Why do people make phone calls anyway?
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“Calls” are jacks-of-all trades. Many use-cases:
Conference
Meeting up
Gossip
B2C Cust Svc
B2B internal
Spam
Flirting
Voicemail
Wasting time
June 2015
Diagram is illustrative, not actual data
Paris telephony - opera
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Three routes to the future
June 2015
Better User-Interaction
Context & Purpose
Embedded Comms
Tech Enablers
Apps & browsersWebRTCSensors
Audio processingCloud PaaS
Security & cryptoMachine learning
4G / 5G / WiFiAnalytics & Big Data
UI tools & APIs
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Embedded communications
June 2015
In-app In-Browser In-Thing
Key enabler of embedded comms: WebRTC
Source: Disruptive Analysis 2014 Edition WebRTC Report, March’15 Update
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No context
June 2015
Photo by Staffage via: kaboompics.com
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Communications using Context
June 2015
App-context Analytic-contextSensor-context
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Click here to speak to an agent
Browsing for:
Darren Delaney
= Magician
HOT SALES PROSPECT!!
Hand off call with context
data to affiliate
Context
Dean Bubley
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
Skype:disruptiveanalysis
Copyright Disruptive Analysis Ltd 2015June 2015
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